Experience

• 

  The Janus School

  • Mt. Joy, Pennsylvania, United States

  • Director of Development

    • Oct 2023 - Present
    • Mt. Joy, Pennsylvania, United States

    Oversee the development efforts for The Janus School - Central PA's only day school for students in grades K-12 diagnosed with a language- or math-based learning disability, ADHD, autism spectrum disorder (ASD), executive function difficulties (EFD), nonverbal learning disorder, and/or auditory processing disorder. Work closely with Janus' Head of School and serve as a member of the administration team to help ensure the effectiveness and integrity of the philosophy, policies, and procedures of The Janus School. Coordinate fundraising events, alumni relations, donor campaigns, ways of giving, public relations, and more.Key Areas of Focus:Annual Fund CampaignMajor Donor CampaignSpecial EventsAlumni RelationsPlanned GivingFoundations/Corporations/GrantsDevelopment Office ProceduresMarketing/Public Relations/Social MediaDonor Cultivation

• 

  National Comedy Center

  • Director, Marketing and Communications

    • Aug 2022 - Mar 2023

    Implements a comprehensive and integrated marketing plan to build awareness of the National Comedy Center brand to drive attendance and meet revenue goals. Supervise in-house creative services and graphic design, manage marketing agencies for both National Comedy Center and Lucy Desi Museum. Support museum membership and donor/fundraising initiatives via marketing campaigns, email outreach and stewardship programs.

• 

  Penn Medicine Lancaster General Health

  • Lancaster, Pennsylvania Area

  • Donor Relations Specialist - LG Health Foundation

    • Jan 2020 - Aug 2022
    • Lancaster, Pennsylvania Area

    Created, directed and implemented the LG Health Foundation donor relations program including all levels of donor communications such as written acknowledgements, specialized thank you letters, plaques, annual report, donor walls and oversight of donor-related events.• Managed the strategy, logistics and execution of all donor relations events including the Foundation’s annual recognition dinner and Friends of the Foundation luncheon, National Philanthropy Day, building/naming dedications and other strategic donor events.• Developed and implemented annual communication strategies to cultivate and engage past and current donors to deepen their relationship with LG Health/Penn Medicine • Managed the development of guidelines for temporarily restricted and endowment funds; works with health system entities to ensure proper administration of endowment and temporarily restricted funds; and initiates annual correspondence to fund donors. • Worked with the Foundation Executive Director to ensure that donors are appropriately included and recognized at events including the development of invitation lists, talking points, briefing documents and seating arrangements. • Served as primary writer for all Foundation communication materials including the Foundation website, event invitations, newsletters, event programs, acknowledgement letters, annual report, planned giving marketing materials, proposals, cases for support, stewardship reports; coordinates design of communication pieces with LG Health marketing and PR department or outside vendors as appropriate.

• 

  Whitaker Center for Science and the Arts

  • Harrisburg, Pennsylvania Area

  • Director, Marketing & Sales

    • Jun 2015 - Jul 2019
    • Harrisburg, Pennsylvania Area

    Responsible for establishing and implementing the short- and long-term strategic direction of all sales and marketing initiatives, as well as oversight of two direct reports, for non-profit science education and arts center with attendance of approximately 500,000 per year. Serve as the talent buyer for 700-seat theater including vetting performers, writing contracts, coordinating with agents, and scheduling acts that represent the diverse demographics of the service area. Oversee facility rental program for optimal utilization of the theater and ancillary meeting spaces.

• 

  Dutch Wonderland Family Amusement Park

  • Dutch Wonderland Family Amusement Park

  • Various Marketing & Sales Roles

    • Jun 2007 - Jun 2015
    • Dutch Wonderland Family Amusement Park

    Marketing Director (November 2012-June 2015)• Designed and implemented integrated marketing strategies to build brand awareness, increase revenue and grow attendance, including radio, television, digital and social media, and OOH• Managed an annual media budget of $1M in conjunction with agency placement• Oversaw consistency in all corporate messaging and ensured that all brand standards, trademarks and licensing were administered appropriately• Managed corporate sponsorship sales program including advertising sponsorships as well as on-site marketing opportunities for clientsManager, Marketing and Sales (February 2011-November 2012)• Responsible for coordinating group and corporate tickets sales to new and existing clients• Booked and executed special event experiences within the park and Old Mill Stream Campground, addressing any client concerns to ensure complete satisfaction with each event• Tracked ticket sales by category, analyzed information and developed solutions to offset variances• Assisted Marketing Director with corporate sponsorship program and revenue generationMarketing and Promotions Manager (June 2007-February 2011)• Responsible for assisting Marketing Director and agency in planning and implementing integrated marketing mix including radio, TV, digital and outdoor mediums• Managed and executed all media, retail (CPG) and event promotions and secured an average of $400,000 per year in value-added promotions to leverage media buy• Oversaw website content and social media platforms and developed YouTube promotional videos• Crafted press releases and served as alternate media contact

• 

  AAA Central Penn

  • Lancaster, PA

  • Marketing Assistant

    • Nov 2004 - May 2007
    • Lancaster, PA

    Assisted in the planning and execution of events, mailings, advertising, and promotional campaigns. Collaborated with Branch Managers across 11 offices to develop and execute programs and events to promote the features and benefits of AAA membership. Crafted advertisement and website copy as well as internal communication pieces. Enhanced AAA Safety Patrol program through the creation of a quarterly newsletter, recognition program events, and database management.