Experience

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  Konvergense

  • Dubai, UAE

  • Director of Digital Marketing

    • Aug 2007 - Present
    • Dubai, UAE

    Synergy Konvergense is Dubai full-service agency established in 2007. The agency offers the full range of Marcom solutions to clients across diverse industries and market segments including, aviation, hospitality, FMCG, banking, energy, telecom, manufacturing and trading amongst others.Key job functions include:1. Develop, plan, implement, monitor & measure, the complete digital and conventional A&P/ Marcom strategy for multi-industry client portfolio. 2. Provide strategic and tactical leadership and expertise across the digital marketing spectrum encompassing; E-commerce, web development, social media marketing, SEM, SEO, Content, Creative, Media planning and Analytics.3. Lead and manage a high-performing team of digital marketing professionals, fostering a culture of innovation, collaboration, and continuous learning. 4. Stay at the forefront of the latest trends and technologies in digital marketing, with a deep understanding of emerging platforms, channels, and tactics. 5. Conduct rigorous market research and analysis, leveraging advanced data analytics tools and techniques to gain deep insights into target audiences, industry trends, and competitive landscapes. 6. Collaborate closely with other agency departments, including; creative, content, web development, and client service teams.7. Serve as the primary point of contact for agency clients, developing strong relationships and acting as a trusted advisor on all matters related to digital marketing. 8. Develop and monitor key performance indicators (KPIs) that align with clients' business goals and objectives, leveraging sophisticated analytics tools and techniques to measure success and optimize campaigns for improved ROI.9. Act as a thought leader and ambassador for the agency. Leverage this thought leadership to build the agency's reputation as a cutting-edge leader in the digital marketing space.

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  Motivate Publishing

  • Dubai, UAE

  • Group Advertising Manager

    • Apr 2000 - Jul 2007
    • Dubai, UAE

    Motivate Publishing is one of the leading publishers in the Gulf region, with over 45 years of pioneering experience in the UAE and the region. The company is also the franchisee of leading international consumer and business titles in the Middle East including “Stuff Magazine”, “Business Traveller” “Hello” and “Campaign”.Profit center responsibility for my division Independent Strategic management of group of titles Business development and Sales force administration Corporate & institutional salesAgency & MBU supervisionContract negotiation and implementation Marketing, E-marketing and communications Trade Circulation ManagementSpecial advertising projects consultancy Sponsorship salesSupplementary product development Editorial strategyEvent managementMarket research and analysisPublications administration and general management

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  Kompass Saudi Arabia

  • Riyadh, Saudi Arabia

  • Advertising Sales Manager

    • Dec 1993 - Feb 1997
    • Riyadh, Saudi Arabia

    Kompass SA was the worlds largest specialized Business Information Services Company, with operations and associates in over 65 countries worldwide. They were also the authorised media representatives of the Times of India Group of Newspapers and Zee Arabia in the GCC countries.International media salesZee TV/Zee Arabia airtime salesInternational supplements with the Times of India Advertising sales in business magazines Database marketing