Experience

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  Mercedes-Benz Indonesia

  • Cibis Nine building, Jakarta, Indonesia

  • Assistant Manager, Retail Marketing, Marketing Communication

    • Apr 2021 - Present
    • Cibis Nine building, Jakarta, Indonesia

    Task• Dealer Marketing management (Above the line & Below the line).• Retail Activities initiatives.• Dealer Digital Funnel monitoring (SalesTouch, Digital Signage, Website and Social Media).• Dealer Standard (Marketing related) amendment and implementation.• CRM Retail monitoring and analysis (Sales Force).• Dealer Marketing Expenses approval and management.• PoS material in dealership (Building Sticker, Tent Card, etc).• MBDIna Event Marketing Dealer Participation related.• Dealer Marketing Training. • Stakeholder management (maintain relation and cooperation with MB dealer marketing team) Project Management• Retail Activation Q3 2021 program roll out from initiative to execution Achievement• Rolled out Retail Activation Q3 2021 program that boost dealer marketing activity during PPKM (lockdown) in 2021 by trigger dealers to be more active in digital activation

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  Mercedes-Benz Malaysia

  • Wisma Mercedes-Benz, Selangor, Malaysia

  • Assistant Manager, Retail Facility, Network Development Dept. SEA2

    • Aug 2016 - Mar 2021
    • Wisma Mercedes-Benz, Selangor, Malaysia

    Task• Facility development for SEA2 countries (Indonesia, Malaysia, Singapore and GD markets; Philippines, Bangladesh, New Caledonia, Laos, etc)• Support ND team in each SEA2 market.• Mercedes-Benz (MB) new retail concept cost optimization analysis for SEA2.• Dealer standard preparation and audit for Malaysia.• Dealer business meeting and dealer of the year support for Malaysia.• Involve in MB Malaysia network strategy.Project Management• Involved to all MB dealer facility projects including temporary and permanent facility for passenger car dealer for SEA2.• MB new retail concept roll-out (vendor selection; furniture, flooring, lighting, media integrator, planning, execution and dealer support) for SEA2.• Corporate identity (CI) and facility planning for SEA2.• Design approval process by Daimler Real Estate (DRE, Germany) for SEA2.• Project progress update report for SEA2. • Project stakeholder management (external; dealers, architecture and interior design consultant, contractor, suppliers. Internal/Business Unit; sales, after-sales, spare-part, IT dept.) for Malaysia.Achievement • Pilot MB new retail concept in Malaysia.• Successfully appoint Furniture supplier that certified by Daimler AG Germany for MB new retail concept to supply to SEA2 countries.• Together with procurement appoint other suppliers (flooring, special lighting and media integrator) for MB new retail concept.• Roll-out the xEV Wallbox in Malaysia (charging station for MB electric vehicle).• MB new retail format guideline for SEA2.• MB used car guideline for SEA2.

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  Mercedes-Benz Indonesia

  • Deutsch Bank building, Jakarta, Indonesia

  • Facility and Contractual Specialist, Network Development Dept.

    • Sep 2013 - Jul 2016
    • Deutsch Bank building, Jakarta, Indonesia

    Task• Ensure fulfillment of corporate identity / corporate design (CI/CD) execution in MB retail partner as per Daimler, Germany guideline.• Site survey and report for MB facility.• Amendment dealer agreement / contract. • Due diligence process. • Dealer business meeting and dealer of the year support. Project Management• Involved to all MB Indonesia dealer facility projects (3S, 2S, 1S, body & paint center, MB boutique (inner city), part shop; temporary and permanent facility for passenger car dealer.• Corporate identity (CI) and facility planning.• Design approval process by Daimler Real Estate (DRE, Germany).• Project on-site checking and control.• Project progress update report. • Project stakeholder management (external; dealers, architecture and interior design consultant, contractor, suppliers. Internal/Business Unit; sales, after-sales, spare-part, IT dept).Achievement• Roll-out MB new CI (Black CI exterior and MPS2 Interior) in Indonesia (budgeting, vendor selection (service provider), planning, execution and dealer support) • Developed local guideline of MB mall exhibition and pop-up store.• Completion of several MB outlets and workshop facilities at BSD, Gandaria, Sunter, Ciputat, etc.

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  PT. Nissan Motor Indonesia

  • Nissan MT. Haryono, Jakarta, Indonesia

  • Dealer Development Staff

    • Jan 2012 - Aug 2013
    • Nissan MT. Haryono, Jakarta, Indonesia

    Task• Roll-out 5 Datsun exclusive outlet project (from planning to start-of-sales) • Site survey and report for Nissan and Datsun facility. • Business partner - dealer development monthly facility meeting. • Retail visual identity (RVI) ordering, delivery and installation. • RVI tax. • Dealer visit for improvement project. • Nissan Indonesia Award 2013.Project Management• Design approval process by Nissan Motor Limited, Japan.• Project progress update report.AchievementLocalize dealer standard guideline

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  PT. Tjakra Bigubahni

  • Jakarta, Indonesia

  • Architect

    • Feb 2008 - Dec 2011
    • Jakarta, Indonesia

    Task• Involved in tender process.• Project survey and measurement. • Concept design planning process and presentation to client. • Shop drawing preparation.• As Built drawing preparation.Project Management• Internal project progress update report.• Project stakeholder management / project coordinator with client and subcon.• Project control on-site and in furniture workshop. AchievementCompletion of several architecture and interior design projects in Jakarta and greater Jakarta including Housing projects, Interior working space, Interior of clinic, etc.