Okay, let’s break it down. Arvin has a broad skill set, but no specific industry experience or high-level education. His location in the Los Angeles Metropolitan Area is also not a top-tier market. Considering his skills, I'd estimate his rate around $120 per hour, which is below the national average for web designers and software developers. However, his proficiency in personal development and entrepreneurship might command a higher rate. To be on the safe side, I've rounded down to $120.