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Bio

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Arunabh Banerjee is a seasoned professional with expertise in product marketing, channel management, and sales. He has held various leadership positions in companies like Datawind Ltd, Microsoft, and Milestone Interactive Pvt Ltd, where he drove business growth, developed market visibility, and managed key accounts. With a strong educational background in Economics from Annamalai University, Arunabh has also acquired professional certifications in Advanced Java, Effective Communication, and Sales Maximization.

Credentials

  • Advanced Java
    NIIT
  • DNIIT
    NIIT India
  • Effective Communication & Personality Development
    NIS Sparta
  • Sales Maximization - Proffessional Selling Skills
    NIS Sparta

Experience

  • Datawind Ltd
    • Mumbai & Kolkata
    • Head Sales
      • Jul 2009 - Mar 2010
      • Mumbai & Kolkata

      Datawind is a UK based manufacturer of Tablet PCs and Pocket Surfers, best known for their ‘Aakash’ (World's cheapest Tablet at $35), Netbooks, UbiSurfer and MIDs (mobile internet access devices) Pocket-Surfer in India. • Part of the core team involved in the under INR 2000 Aakash tablet project through the Ministry of Education, Govt. of India.Primary responsibilities were to:• Introduce the UbiSurfer and Pocket Surfers in the Indian market • Develop market visibility for Datawind products and services across the country• Develop country-specific product mixes, pricing policies, launch programs and promotional plans• Secure sales volumes as per business plan and forecast for the entire range of MIDs, Notebooks, Thermal Print Sticks and DocuPens (handheld scanners)• Develop a Pan-India network of Distributors, Volume Partners & Resellers• Oversee visual merchandising, branding activities, trade & road shows• Drive media relations • Manage key accounts• Provide leadership, direction and training to direct reports; support, train and sell-through carrier and other distribution partners• Liaison with UK office and Canada development center

  • Microsoft
    • East, India
    • Relationship Manager
      • Aug 2007 - Jul 2009
      • East, India

      Key Focus Area - Creating new Distributors / Volume Partners for:a) Commercial Retail Business - Software Full Pack Productsb) SDA Business – Microsoft Hardware & Peripheralsc) X-Box Gaming Console & Peripherals d) Game Packs for X-Box & WindowsKey Result Areas – Driving and Managing billing aggregation in the region through:a) National Distributors – Redington India Ltd.a) Area Distributors – Advance Management Systemsb) Key Accounts – Planet M / Music World / Crossword / eZone / Starmark c) Corporate & Institutional Sales• Identifying potential new markets/areas/segments and expanding network in the same• Developing Distributor/Volume Partners/Dealer Models, Product Mixes, Pricing Policies, Launch Programs, Promotional plans and schemes under the MICROSOFT E&D Division• Organizing Visual Merchandising & Branding activities, Product Visibility, Road Shows, Gaming Tournaments etc. to heighten visibility and maximize sales• Key Account Management, • Updating market potential analysis, ensure regular training of retail staff for Distributors/Volume Partners/Retailers Restructuring marketing and logistics support to distribution network • Accounts Reconciliation & Credit worthiness of Trade Partners– POS Placements, Branding efforts etc.

    • Branch Manager - East, Area Sales Incharge – East, Regional Business Executive – Kolkata & East
      • Feb 2004 - Aug 2007
      • Kolkata & East

      Ensured a net growth of 150% in business generation for Sony PS2 for the region. Awarded THRICE for attaining Top Distributor Billing for AMJ(Q1), JAS(Q2) 2004-05 and JAS(Q2) 2005-06 nationally.• Identifying potential new markets/areas/segments and expanding network in the same• Developing Distributor/Dealer Models, product mixes, pricing policies, launch programs, promotional plans and schemes • Key Account Management• Restructuring marketing and logistics support to distribution network • Selection of game titles and determining price points• Organizing product launches and gaming events• Organizing Visual Merchandising & Branding activities, Road Shows, etc. to heighten visibility and maximize sales

    • Creative Head, Asst. Visualizer & Copy Writer
      • Jan 1999 - Dec 2003
      • Kolkata Area, India

Education

  • Annamalai University
    B.A. (Hons), Economics

Suggested Services

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Industry Focus. “Consumer Electronics”

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