Okay, let’s break this down. Arty has 23 years of experience, which is a significant amount of time. He has worked in various roles, including as an owner of his own company, which suggests a level of expertise and independence. He also has skills in multiple areas, such as event planning, visual merchandising, and product design. Location is Thirsk, England, which is a smaller market compared to major cities like London. Considering his experience and skills, I would estimate his hourly rate to be around $125. This is slightly lower than what I would expect for someone with similar experience in a larger market, but it's still a competitive rate for someone with his level of expertise in a smaller market.