Okay, let’s tackle this. So Arturo has 38 years of experience as an Industrial Designer, which is a long time. Typically, senior designers or founders with extensive experience can command higher rates. However, his role as an owner of his own company might not be as common in the industry, which could impact his earning potential. Location is Fort Lauderdale, Florida, which is not a major hub for industrial design. Considering his skills and experience, I would estimate his hourly rate to be around $125, which is slightly lower than average. This is because his role is more entrepreneurial, and he might not be as in-demand as a traditional employee. However, his language skills and diverse experience could still make him a valuable asset to clients.