Experience

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  EMI Strategic Marketing

  • Boston, MA

  • Senior Copywriter

    • Feb 2012 - Present
    • Boston, MA

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  WordWorks

  • Freelance Copywriter

    • Feb 2009 - Present

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  BNY Mellon Wealth Management

  • Boston, MA

  • Contract Marketing Consultant

    • Apr 2010 - Apr 2011
    • Boston, MA

    Write, edit, and coordinate the development and review of a variety of thought leadership materials to support sales and relationship management programs targeting high-net-worth clients, prospects and third-party intermediaries. Projects included white papers, lead generation programs, executive and video speeches, and e-mail campaigns.

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  Fidelity Investments

  • Group Creative Director

    • Nov 1993 - Feb 2009

    As Group Creative Director, served as key contributor on multi-functional teams tasked with developing comprehensive communication programs across all media, including websites, video and interactive, executive communications, sales support, business to business, and internal promotions. Assigned accounts included high net worth investors, investment advisors, workplace and retirement services, insurance, and college planning. Established the design, copywriting, and studio production teams, and co-directed operations and administration, for the new Marlborough branch. Managed up to 13 staff-members, including designers, copywriters, production artists, proofreaders, and an administrative assistant. Led the creative development of integrated systems, including The Meaning of Leadership and Life After Work.

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  The Boston Company/Mellon Bank

  • Assistant Vice President/Manager of Marketing Communications

    • Oct 1991 - Oct 1993

    Consulted with top-level executives and relationship officers to strategically position trust and investment management products targeting super-affluent prospects. Launched integrated literature systems and direct marketing programs to support client relationship-building initiatives. Created proactive media relations program to complement marketing efforts. Directed executive presentations and media placements.

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  The Putnam Companies

  • Consultant/Corporate Communications

    • Aug 1991 - Oct 1991

    Interviewed portfolio managers and drafted customized quarterly reports for institutional clients.

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  John Hancock Mutual Life Insurance Co

  • Consultant/Senior Writer

    • Jan 1989 - Jan 1991

    Developed literature systems and coordinated content, design, production, and fulfillment for promotions to support sales of life insurance, mutual funds, long-term care insurance, annuities, and other products. Served as executive speechwriter.

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  United Way of Massachusetts Bay

  • Public Information Manager

    • Jan 1985 - Jan 1988

    Developed creative concepts, wrote copy, and managed production. Managed up to six copywriters and designers. Drafted speeches and policy statements for corporate and community leaders. Managed placements in all media.

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  Armed Forces Recreation Ctrs

  • Chief of Print Media

    • Jan 1983 - Jan 1984

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  U.S. Army

  • Photojournalist

    • Jan 1979 - Jan 1983