Experience

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  Media Partners Worldwide - Long Beach, California

  • Long Beach, California

  • Vice President Of Business Development

    • Mar 2019 - Oct 2023
    • Long Beach, California

    ✸ Prepare strategic sales communications and presentations for all platforms ✸ Expand on MPW's Hispanic media capabilities ✸ Broaden MPW's digital efficiencies ✸ Secure more local, regional and national business✸ Worked with CEO in the coordination of all assets related to the new revamped company website-which included spearheading the assemblage of all written content, new tabs, stock images, custom images, team photoshoot, client roster logos, examples of work and testimonials✸ Formed and strengthened relationships with local, regional and national Hispanic media outlets ✸ Landed and grew new clients such as Wynstan Windows and Doors, Atrantil and Goodbye Deuda✸ Improved relationships with CTV-Streaming partners✸ Developed a critical and much needed internal digital strategy which concentrates in offering existing and potential clients a more complete portfolio (i.e. SEO, Social, Remarketing, Online Video, Attribution, etc,)

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  Sense Media, llc

  • Irvine, California

  • Principal

    • Apr 2016 - Feb 2019
    • Irvine, California

    Boutique digital, broadcast, buying and multimedia creative agency✪ Successfully promotes and brands business entities within the sports, entertainment, luxury-hospitality, retail, auto, fashion, real estate, liquor and healthcare industries✪ Mediums: Radio, TV, Cable, Digital-Web, Print and Direct Mail including audio and visual production, print production, logo, website-microsite creation and media research✪ Spanish Language advertising capabilities across all mediums

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  Time Warner Cable Media Sales

  • Orange County, California Area

  • Account Executive

    • Jul 2012 - Apr 2016
    • Orange County, California Area

    ✸ Represent Time Warner Cable Media's exclusive App-TV Everywhere (TWC TV® app). This App ( authenticated streaming or authenticated video on-demand) allows viewers to watch their favorite shows in the comfort of their home, the gym, a coffee shop — virtually anywhere on multiple devices. ✸ Currently represent over 50+ leading cable networks (on Time Warner Cable Media, DISH, Direct TV, Verizon & AT&T U-Verse) such as: ESPN, Bravo, E-Entertainment, Food, CNN, Fox News, Fox Sports, CNBC, NFL Network, Galavision, Fox Deportes, etc. ✸ Versed in Strata,Strata for TIM, Scarborough, Microsoft CRM and eTime systems.✸ Nominated Apple Ipad captain in the Costa Mesa office. Duties include versing staff on latest Apple products, apps, presentations, etc.✸ Provide online/digital solutions such as search, Facebook, mobile display, leaderboards, in-banner video, in-stream video, pushdowns, banners, peel backs and pre-rolls on Time Warner Cable Media's portal Time Warner Cable Central.✸ Represent 400 of Comscore's top rated websites through Time Warner Cable Media's on line ad network-Audience Network. Example of websites include Style.com, Men's Fitness.com, CNN.com, Esquire.com and other top and heavily trafficked websites.✸ Enable existing and impending clients to reach their target customers geographically online across Comscore's top 250 websites. This grid called Audience Network counts Men's Fitness.com, Style.com, Cooking.com, Money.com, Sports Illustrated.com as part of its portfolio of sites.✸ Recently completed Professional Sales Training program through Achieve Global.AchieveGlobal provides skills training and consulting in leadership development, sales effectiveness, and customer service. AchieveGlobal’s client base includes more than 400 of the Fortune 500 companies and was just named a finalist in Chief Learning Officer’s 2013 Learning in Practice Awards.

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  Los Angeles Dodgers

  • Greater Los Angeles Area

  • Sponsorship, Digital Asset Sales and Radio/Media Consultant

    • Feb 2010 - Jul 2012
    • Greater Los Angeles Area

    ✸ Special Consultant to the Los Angeles Dodgers in the areas of selling general market media (Radio & TV), Hispanic media (Radio & TV) digital assets such as Dodger.com and Los Dodgers.com, sponsorships, retail activation using Dodger marks and in stadium promotions. ✸ Spearheaded growth of Dodgers Spanish radio network throughout California. ✸ Brokered partnerships with Dodger LLC and stadium concessionaire, Levy Foods.✸ Established partnerships with FSN, Time Warner and Univision. ✸ Responsibilities also include the creation of new revenue streams from direct client and agency/client procurement. ✸ Created new billing procedures for Hispanic division and completely revised media to include new station maps, research pieces and tariffs.

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  KABC-KLOS-Citadel Communications

  • Greater Los Angeles Area

  • Senior Account Executive

    • 2009 - May 2010
    • Greater Los Angeles Area

    ✸ Selling and marketing of two radio properties 955KLOS and Talkradio KABC. ✸ Self creation of marketing presentations based on quantifiable and qualitative data. ✸ Developed web strategies which include selling of digital assets such as streaming, banner ads, leaderboards, pre-rolls, webcasts and cubes. ✸ Position also encompassed the writing and producing of radio commercials in a variety of formats.✸ Effectively sold and marketed 790 KABC-the flagship radio station of the Los Angeles Dodgers. This ultimately led to a contracted position of a radio/sponsorship consultant with the team.

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  HispanicWerx

  • United States

  • President

    • Jan 2005 - Apr 2009
    • United States

    ✸ Exclusive consultant to E*Trade Bank in the areas of ethnic media, media placement & Hispanic awareness efforts in the United States.✸ Marketing and sales consultation company specializing in companies interested in exploring the U.S. Hispanic market.✸ Production of television, radio, web and print commercial advertisements.✸ Analyzation and purchasing of media. Focus group implementation. Competitive analysis and brand awareness study programs.✸ Spanish Translations: both literal and cultural.

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  CBS Radio

  • Greater Los Angeles Area

  • Senior Account Executive

    • Jan 2000 - 2005
    • Greater Los Angeles Area

    ✸ Grew 1.5 million dollar annual account list to over 2.2 million dollars a year during 6 year tenure.✸ Account list included clients such as: Toyota Motor Corporation, Lexus Motor Corporation, Verizon, Vitamin Water, Gallo Wine Company, 20th Century Fox, Hollywood Bowl, Infinite Spirits, Hyatt Hotels, Robbins Bros., Ford Motor Corporation and Lionsgate Films.✸ Produced more than 750K in non-spot- NTR new revenue in a 10 month period-winning highest producer in L.A. radio cluster in that category.✸ Charted and maintained records of all activity. Participated in radio conferences with Arbitron.

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  KUSC

  • Greater Los Angeles Area

  • Senior Account Executive

    • 1998 - 2000
    • Greater Los Angeles Area

    ✸ Meticulously serviced and managed direct client and advertising agency account list. Created and made presentations both for the for profit and not-for-profit sectors.✸ Grew existing $300,000 account list by 20% annually and formulated new direct account list which ultimately led to bringing on board twenty to twenty five new accounts per year.✸ Drafted and implemented in conjunction with KUSC’s legal counsel, copy procedures for station to use in non profit-Public Radio setting. Wrote, produced and edited 90% of all copy for on air announcements.✸ Analyzed and forecasted projects by week, month and quarter in order to meet personal and company sales goals.✸ Secured $100,000 annual contract with Lexus Motor Corporation for their unprecedented first entrée into Public Radio. Persuaded Lexus Motor Corporation to allocate $100,000 budget for promotions and sponsorships in Public Radio.✸ Trained new and existing account executives on radio selling strategies and procedures.

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  Intercare Medical Group

  • Greater Los Angeles Area

  • Director of Marketing

    • 1994 - 1998
    • Greater Los Angeles Area

    ✸ Responsible for the marketing and advertising of seven free standing urgent care centers and three industrial medical centers located in the counties of Los Angeles and Orange. Some within emergency rooms and some located adjacent.✸ Secured a five-year - mulit-million dollar industrial medical contract with the City of Los Angeles on a five point six billion dollar construction of the heavy rail Metro Red Line and the eight hundred million dollar Blue Line. Responsibilities included setting up a comprehensive and detailed network of treatment facilities and physicians for all those working on segments one, two and three of the Metro Red and Blue Lines. This list included the Intercare Medical Urgent Care Centers, independent surgi-centers, emergency rooms/trauma centers and hospitals (namely The Hospital of the Good Samaritan and Hollywood Presbyterian Hospital) that met the certification of the Accreditation of Healthcare Organizations (JCAHO). The network was for utilization by principal contractors and sub contractors. ✸ Developed in collaboration with the ceo and president of the company, pre-employment physical and drug screening policies and protocols for the Metro Red and Blue Line contractors. Contract billing totaled $1,000,000 a year and over $750,000 for specialty care.✸ Secured annual executive and drivers physical contract with United Parcel Service. Total of contract was $250,000.