Experience

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  Tekpoint GmbH

  • Austria

  • Head of Marketing and Retail

    • Jan 2021 - Present
    • Austria

    https://www.tekpoint.com/executive-leadership

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  Blunspark

  • Belgrade, Centralna Srbija, Serbia

  • Business Owner

    • Jul 2020 - Present
    • Belgrade, Centralna Srbija, Serbia

    We are built out of people with more than 20 years of operational and strategic experience in retail, animation ,architecture, design, digital and events. Our experts are able to create astonishing work which positively reflect business goals and KPI’s. www.blunspark.com

• 

  Huawei Consumer Business Group

  • China
  • Computers and Electronics Manufacturing
  • 700 & Above Employee

  • BTL CATEGORY PROCUREMENT DIRECTOR

    • Nov 2018 - Jul 2020

    • Develop, tenders, negotiate, award and manage contracts in line with the specific business demands and in line with the BTL Category/business strategy.• Drive value delivery on an opportunity basis, portfolio optimization and rationalization and implement Framework Agreements and Category contracts.• Manage tail end spend by working in close coordination with local procurement managers and Business managers and drive channel management and operational excellence.• Monitor contract and contractor performance and manage supplier and customer relationships• Identify, develop and implement Continuous Improvement and to further streamline and simplify processes and activities.

  • Regional Retail Director

    • Nov 2016 - Nov 2018

    Led the development and oversaw execution of Retail Marketing operations across 30+ markets with the objective to establish Huawei as a premium, hi-tech brand in telecom industry.Developed regional winning retail strategy with regional “kitchen” approach across owned and partner stores, establishing one visual identity and communication toward end user and partners to maximize brand, category sell-out and brand consideration in all markets. Main responsibilities included:• development and execution of annual strategy based on in-depth analysis• development and implementation of regional guidelines• KPI setting and monitoring for region and countries• training development and support

• 

  Huawei Technologies

  • Retail Director

    • Feb 2015 - Oct 2016

    ▪ Leading the team of professionals in charge of regional retail operation across 8 markets in Adriatic reign▪ Drive the planning, development and execution of Annual Retail Marketing plans, in alignment to market imperatives.▪ Develop, implement and review 3-6 month in-store marketing plan, based upon market analysis, the Marketing Strategy and the Marketing Platform, which will subsequently drive sell-out of the products and propositions in the channel(s), maximizing ROI and ensuring performance issues are addressed.▪ Ensure the implementation of the global Aspiration Brand Guidelines and business diversification and cooperate with local partners and resources to amplify Brand awareness and Brand experiences in retail environment.▪ Market Intelligence: Collecting field data information and supporting the Sales teams in understanding the competitive landscape, in order to develop our competitive positioning, messaging and programs.▪ Retail Planning & Analysis: Analyse retail trends and competitors retail activities. Retail data/sell-out performance analysis, budget planning and ROI analysis. Strategic development of Huawei retail presence in Adriatic region. Retail mapping and segmentation, dealer/site selection, real estate analysis. Generate shopper insights & retail design innovation ideas. Initiate new retail solution/program to enhance in-store experience.▪ Field Force Management and Visual Merchandising: Coordinate field force members’ activities across managed markets in order to stimulate higher sales volume, by applying merchandising guidelines and by leading the team ▪ Training & Support: Leadership of team of professionals responsible for delivery of retail sales training programs and learning content

• 

  Gigatron

  • Marketing Director

    • Jul 2014 - Jan 2015

    • Create quarterly and yearly regional marketing plans• Plan monthly and quarterly KPIs• Manage localization processes for all marketing initiatives including product launches, marketing campaigns, website content and other collateral• Approve and oversee creative development of promotional materials, website content, advertisements, and other marketing-related projects• Agency Management to ensure priorities are clear and deliverables are met on time and on budget ( Media, Brand, Digital, PR, BTL, Event )Marketing Budget Management ( quarterly and monthly reporting , ensure better ROI via joint media buying and post activation analysis )

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  Samsung Electronics

  • South Korea
  • Computers and Electronics Manufacturing
  • 700 & Above Employee

  • Marketing Manager for Mobile and IT Channel

    • Dec 2012 - Jul 2014

    Responsible for: • Drive the planning, development and execution of Annual Marketing plans, in alignment to market imperatives. • Develop, implement and review 3-6 month Retail marketing plan, based upon market analysis, the Marketing Strategy and the Marketing Platform, which will subsequently drive sell-out of the products and propositions in the channel(s), maximizing ROI and ensuring performance issues are addressed. • Ensure the implementation of the global Aspiration Brand Guidelines and business diversification. • Work with local partners and resources to amplify Brand awareness and Brand experiences in retail environment.• Define and implement KPI metrics to collect qualitative and quantitative ROI of retail marketing initiatives. • Liaise with and guide cross-functional teams to ensure alignment with global and local strategic initiatives, clear communication, seamless integration and timely execution of retail marketing program deliverables; cross-functional teams include and are not limited to: Corporate Marketing, Product Marketing, Marketing Communications, Training, Merchandising, Finance, Service Team, and more• Retail Planning & Analysis: Analyze retail trends and competitors retail activities. Retail data/sell-out performance analysis, budget planning and ROI analysis. Strategic development of Samsung's retail presence in Adriatic region. Retail mapping and segmentation, dealer/site selection, real estate analysis. Generate shopper insights & retail design innovation ideas. Initiate new retail solution/program to enhance in-store experience.• Retail Operations, Training & Support: Field force management for all retail outlets for Adriatic region; • Retail Investment management

  • Regional TV-AV Product Manager – Adriatic Region (SEAD)

    • Nov 2011 - Dec 2012

    Responsible for:Product Planning & AnalysisResponsible for the entire product lifecycle process from product planning to product termination. Identifies, develops and manages marketing strategies, and product planning/new product development opportunities. P&LDelivering required sales results on following TV/ Audio / Video Categories: Blu-Ray, DVD, Micro and Home Theater Systems Pricing policies definition Development and publishing PR materials of the products in cooperation with marketing department and external agencies Management of product marketing budgets Retail Planning & Analysis –Analyze retail trends and competitors retail activitiesRetail data/sell-out performance analysis, budget planning, ROI analysis and strategic development of Samsung retail presence in SEAD region;

  • Senior KAM Manager – Serbia, Macedonia, Montenegro

    • Nov 2010 - Nov 2011

    Responsibilities:• Sales increase and achievement of the set sales targets with dedicated accounts • Initiating and maintaining long-term customer relations with key accounts with the aim to improve relationships and ensure customer satisfaction • Analysis of account profiles and potentials and negotiations of annual contracts per account • Planning of sales and promotional activities as well as pricing policies • Sales forecasting to ensure optimized product availability • Coordination of advertising and promotional activities • Providing product and performance trainings and sell out solutions to the customers • Analysis of the sales performance based on predefined kpis and improve accordingly • Continuous analysis of the market trends and competitor activities and providing suggestions for improvements and appropriate response to changing sales conditions • Regular reporting to management

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  Bosch

  • Serbia and Montenegro

  • Trade Marketing Manager

    • Jun 2007 - Nov 2010
    • Serbia and Montenegro

    Responsibilities:• Develops and exploits new and existing business opportunities within a defined account list • Develops sales promotions for channel accounts/partners. • Manages channel account/partner operations (contracts, sales targets, inventories, store/retail management).• Analyses trading areas, product placement & market trends. • Retail Strategy development based on Consumer and Shopper insights• Field Force Management and In-store Marketing activity planning• Trade Spend Optimization for all product portfolio• Monitoring, analyzing and reporting sales data to ensure stable market share gain, adequate profitability level and reaching of sales targets; • Analyzing and adequately responding to global market trends and local competition activities to ensure stable business development and sustainability;• Achieving and maintaining of target gross margin and profitability through assortment optimization, cost effectiveness, and cost structure management;.

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  Alphaset Print Solutions

  • Serbia and Montenegro

  • Key Account Manager

    • Oct 2006 - Jun 2007
    • Serbia and Montenegro

    Responsibilities:• Channel Strategy &Account Segmentation• Account Business Planning• Relationship Enhancement• Sales Communication• Sales Leadership• Performance Health Monitoring;.

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  KUZ PROMOTIONS

  • Miami USA

  • Event coordinator

    • Oct 2005 - Oct 2006
    • Miami USA

    • Promotion & event planning,