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Bio

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Credentials

  • Google, Foundations: Data, Data, Everywhere
    Coursera
    Dec, 2023
    - Apr, 2026
  • Advertising with Meta
    Coursera
    Nov, 2023
    - Apr, 2026
  • Measure and Optimize Social Media Marketing Campaigns authorised by Meta
    Coursera
    Nov, 2023
    - Apr, 2026
  • Python for Data Science, AI & Development By IBM
    Coursera
    Nov, 2023
    - Apr, 2026
  • Lean Six Sigma Yellow Belt Certification
    The Chartered Institute of Logistics & Transport International
    Jan, 2019
    - Apr, 2026

Experience

    • Assistant Manager Corporate Affairs
      • May 2022 - Jan 2023

      • Led initiatives for a duopoly company with $300+ million annual revenue, focusing on effective public and government relations.• Directed brand efforts, ensuring a positive corporate image, and implementing crisis management protocols.• Managed community relations, fostering ties with local communities and facilitating transparent investor relations for sustained market success.

  • Hungry Bear Restaurant
    • Lahore, Punjab, Pakistan
    • Co-Founder
      • Jan 2022 - Jan 2023
      • Lahore, Punjab, Pakistan

      • Successfully juggling responsibilities as a Co-Owner at Hungry Bear alongside a full-time position in Four Brothers Group.• Demonstrating strong organizational skills to efficiently allocate time and prioritize tasks between restaurant ownership and current employment.

    • Assistant Manager Planning & Sales Operations
      • Mar 2020 - May 2022

      • Orchestrated the annual conference for up to 280 dealers, managing logistics, visa and passport coordination, venue bookings, and the successful execution of the event.• Demonstrated a robust nationwide presence, extensively traveling to foster relationships with dealers/franchises and supervise the execution of thoughtfully designed marketing campaigns. • Led the development of a unique attendance app requiring sales personnel to capture a selfie in their vehicle to mark attendance. This tool not only recorded attendance but also allowed the sales team to log dealership visits and assess productivity, streamlining data collection and eliminating the need for post-visit calls.• Successfully motivated and led the sales team, consistently achieving and surpassing sales targets.

    • Marketing Executive
      • May 2017 - Aug 2017

      • As my inaugural role following graduation in 2017 and before embarking on post-graduation studies in 2018, led digital campaigns with a focus on strategic planning and execution.• Successfully managed impactful social media campaigns on Instagram and Facebook, enhancing brand visibility during this foundational stage of my career.•Executed high-impact PPC campaigns on YouTube Ads, achieving maximum reach and a favorable return on investment (ROI).•Demonstrated technical proficiency by overseeing a WordPress-based website, implementing updates, and optimizing content to augment website traffic.•Utilized data-driven insights for comprehensive campaign analysis and KPI measurement, collaborating closely with clients to ensure digital strategies were closely aligned with business goals.

Education

  • 2018 - 2019
    Glasgow Caledonian University
    Master's degree, International operations & supply chain management
  • 2013 - 2017
    Lahore School of Economics
    Bachelor of Business Administration - BBA Honours, Marketing and Media

Suggested Services

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Industry Focus. “Food and Beverage Manufacturing”

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