Experience

• 

  Trainman

  • Gurugram, Haryana, India

  • Leading Monetization

    • Nov 2022 - Present
    • Gurugram, Haryana, India

• 

  udaan.com

  • India
  • Technology, Information and Internet
  • 700 & Above Employee

  • Program Manager/Product Operations @ Monetization

    • Aug 2021 - Nov 2022

    - Working Closely with product engineers, managers & involved in customer centric problem statements executing 0/1 projects.- Designed in-app marketing plan of Food-FMCG emerging brands like CavinKare, Too Yumm & Veeba from scratch.- Collaborating with Business Analysts, Supply KAMs, Category heads and multiple stakeholders across various levels of leadership to chalk out monthly and quarterly ad sales plan (AOP).- Analyze impact on Consumer LTV as a result of each journey & campaign.- Build and evaluate statistical models to better segment audience relevant to brand objectives.- Derive insights on consumer behavior and plug that as feedback for better targeting of monetized campaigns.Skills : Product Mgt, Program Mgt, A/B Testing, Data Crunching and Analytics & GTM

  • Category Lead - Ad Sales

    • Jul 2019 - Jul 2021

    - Autonomously own the 360 degree monetization model (in app marketing) for business functions such as Clothing, Footwear, Staples and FMCG.- Started from scratch, and converted into a successful monetized revenue model – working with supply KAMs, Business Analysts and multiple stakeholders across various levels of leadership to chalk out AOP.- Lead central tele-calling and ground FOS team especialized in Ad Sales of 20 people to increase the adoption of advertisement properties & drive the up-sell revenue.- Managing all marketing channels: In-App, Push, SMS, Voice, Paid Media (Facebook, Google, etc.)

  • Marketing and Merchandising - Clothing

    • Jan 2019 - Jun 2019

    - Handled Merchandising operations of Clothing category.- Derive insights on consumer behavior and plug that as feedback for better targeting of merchandising activities.- Carry out multiple surveys and market visits for sale and merch plannning.- Adoption & repeat of performance ads as an added portfolio…started from 1k revenue per day and scale it to 3L run rate just in a span of 9 months.

  • Category Demand Lead

    • Jun 2018 - Dec 2018

    - Demand side Lead of Delhi & West UP region for Clothing category. Launched Delhi market and lead a team of over 30 people.- Contributed in growing the business from 6L in June to 50L in the month of December.- My team took the retail coverage for the company to about 5000 outlets in 6 months.- Managed a new project of Pay Later (First Time Launched) but got failed due to high returns.

• 

  Thapar University

  • Patiala Area, India

  • Placement Coordinator

    • Aug 2016 - Jun 2018
    • Patiala Area, India

    • Responsible for organising and executing the placement process• Work in close collaboration with Head of Department to understand placement related challenges • Liaising with new organisations in relation to the placement process• Learn about hiring methodologies by corporates and changes in employability parameters of students• Develop and maintain the database of the employer and commercial/industrial links• Develop and maintain the placement data

• 

  Futures First

  • Gurgaon, India

  • Financial Market Analyst Intern

    • Jan 2017 - Jul 2017
    • Gurgaon, India

    • Works on Australian & Treasury Market• Figure out different trading strategies on intra-day basis