Bio
Experience
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Executive director
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Nov 2022 - Present
The DCNA is a non-profit organization created to protect the natural environment and to promote sustainable management of natural resources, both on land and in the water, on the six Dutch Caribbean islands. DCNA’s mission is to safeguard nature in the Dutch Caribbean by helping and assisting the Protected Area Management Organizations. By creating an united voice, helping to secure sustainable sources of funding, sharing resources, skills and experience and promoting educational outreach and public awareness, DCNA is able to strengthen the network and support nature conservation initiatives throughout the Dutch Caribbean. The central office of the DCNA is on Bonaire.
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Beachhead
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Eindhoven Area, Netherlands
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Owner / director
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Dec 2011 - Nov 2022
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Eindhoven Area, Netherlands
Marketing agency for strategic consultancy and online communications.
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SentiOne Nederland
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Eindhoven
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Director
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Oct 2014 - Jul 2021
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Eindhoven
SentiOne is a Conversational AI Platform. We develop technology providing state-of-the-art customer service automation based on social listening and data analytics. Our natural language understanding engine combined with simple interface allows building conversational chatbots without IT team involvement. Using the AI-powered multi-channel solution helps to automate customer management processes easier than ever before. Every day we work with over 350 brands on 30+ markets including Procter&Gamble, McDonald's, Nike, Unilever, Beiersdorf, Tesco, Starcom, Mindshare, Mediacom or Saatchi&Saatchi and many others. We help global and local brands:- automate their customer service using AI,- collect real-time consumer insights,- control their online reputation,- improve online customer care.
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Board member - communications and sponsor acquisition
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Dec 2008 - Jan 2013
The Nationaal Zweminstituut Eindhoven was an independent national swim training centre. It facilitated many top swimmers like Ranomi Kromowidjojo, Pieter van den Hoogenband, Marleen Veldhuis, Inge Dekker and Maarten van der Weijden. In 2011 the NZE was incorporated into the KNZB.
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Ctrl-V Interactive Media
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Eindhoven
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Owner / director
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1995 - Dec 2011
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Eindhoven
Led a team of 20 in one the first internet agencies in The Netherlands. It specialized in online marketing, webdesign and web applications. Clients: Philips, Pepsico, Scholl, Bonduelle, Beamix, Coolcat and Denon. In 2011 it merged with advertising agency Reclameteam Verhoeven into Beachhead.
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Owner / director
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Jun 1994 - Dec 2011
Reclameteam Verhoeven was a leading Dutch top 30 advertising agency. It was founded by my father in 1969. In 1995 I became full owner. In 2011 the company merged with Ctrl-V into Beachhead. I led a team of 24 people.
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Account Manager
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Sep 1991 - Jun 1994
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Education
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1986 - 1991Avans Hogeschool Breda
ba, marketing
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