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I am Arno Verhoeven, currently based in Bonaire, where I serve as the Executive Director of the Dutch Caribbean Nature Alliance, dedicated to environmental protection and sustainable resource management. I am fluent in Dutch and English, have professional proficiency in French, and limited working proficiency in German. With over 25 years of experience in marketing and communications, I have successfully led initiatives at various organizations, including my own marketing agency, Beachhead, and as a director at SentiOne Nederland. I hold a Bachelor's degree in Marketing from Avans Hogeschool Breda, which laid the foundation for my career in strategic communications, brand management, and online marketing. My passion lies in leveraging my skills to create impactful marketing strategies that resonate with diverse audiences.

Experience

    • Executive director
      • Nov 2022 - Present

      The DCNA is a non-profit organization created to protect the natural environment and to promote sustainable management of natural resources, both on land and in the water, on the six Dutch Caribbean islands. DCNA’s mission is to safeguard nature in the Dutch Caribbean by helping and assisting the Protected Area Management Organizations. By creating an united voice, helping to secure sustainable sources of funding, sharing resources, skills and experience and promoting educational outreach and public awareness, DCNA is able to strengthen the network and support nature conservation initiatives throughout the Dutch Caribbean. The central office of the DCNA is on Bonaire.

  • Beachhead
    • Eindhoven Area, Netherlands
    • Owner / director
      • Dec 2011 - Nov 2022
      • Eindhoven Area, Netherlands

      Marketing agency for strategic consultancy and online communications.

    • Director
      • Oct 2014 - Jul 2021
      • Eindhoven

      SentiOne is a Conversational AI Platform. We develop technology providing state-of-the-art customer service automation based on social listening and data analytics. Our natural language understanding engine combined with simple interface allows building conversational chatbots without IT team involvement. Using the AI-powered multi-channel solution helps to automate customer management processes easier than ever before. Every day we work with over 350 brands on 30+ markets including Procter&Gamble, McDonald's, Nike, Unilever, Beiersdorf, Tesco, Starcom, Mindshare, Mediacom or Saatchi&Saatchi and many others. We help global and local brands:- automate their customer service using AI,- collect real-time consumer insights,- control their online reputation,- improve online customer care.

    • Board member - communications and sponsor acquisition
      • Dec 2008 - Jan 2013

      The Nationaal Zweminstituut Eindhoven was an independent national swim training centre. It facilitated many top swimmers like Ranomi Kromowidjojo, Pieter van den Hoogenband, Marleen Veldhuis, Inge Dekker and Maarten van der Weijden. In 2011 the NZE was incorporated into the KNZB.

    • Owner / director
      • 1995 - Dec 2011
      • Eindhoven

      Led a team of 20 in one the first internet agencies in The Netherlands. It specialized in online marketing, webdesign and web applications. Clients: Philips, Pepsico, Scholl, Bonduelle, Beamix, Coolcat and Denon. In 2011 it merged with advertising agency Reclameteam Verhoeven into Beachhead.

    • Owner / director
      • Jun 1994 - Dec 2011

      Reclameteam Verhoeven was a leading Dutch top 30 advertising agency. It was founded by my father in 1969. In 1995 I became full owner. In 2011 the company merged with Ctrl-V into Beachhead. I led a team of 24 people.

    • Account Manager
      • Sep 1991 - Jun 1994

Education

  • 1986 - 1991
    Avans Hogeschool Breda
    ba, marketing

Suggested Services

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Industry Focus. “Non-profit Organizations”

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