Okay, let’s tackle this. So Arnie has 40 years of experience in various roles, including product management, leadership, and strategic planning. His current role at Bradley Corporation is Sr. Product Applications Manager, which suggests a high level of responsibility. Location is Milwaukee, WI, which is a mid-sized city with a moderate cost of living. Industry demand for executives with his skillset is moderate. Considering these factors, I estimate his hourly rate to be around $125, which is below the national average for executives with similar experience and skills.