Experience

• 

  Suvie

  • Data Analyst

    • May 2022 - Present

    - Financial Data Analysis: Conducted thorough analysis of financial data to identify trends, forecast future performance, and support budgeting and financial planning. My insights have contributed to cost reduction initiatives and optimized allocation of resources, significantly impacting the company's bottom line.- Customer Segmentation and Needs Analysis: Utilized advanced analytics techniques to segment the customer base and analyze their needs, behaviors, and preferences. This work has been instrumental in guiding product development, tailoring marketing strategies, and enhancing customer satisfaction, driving increased sales and customer loyalty.- Daily and Monthly Reporting: Developed and implemented a robust reporting framework that delivers daily insights into key operational metrics and comprehensive monthly overviews of financial health, customer engagement, and market trends. These reports have enabled timely and informed decision-making across departments.- Automation and Process Improvement: Automated data collection and reporting processes, reducing manual effort and increasing accuracy and timeliness of data-driven insights. My initiatives have streamlined workflows and allowed the team to focus on strategic analysis rather than data handling tasks.

• 

  Mamble

  • Armenia
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • Data Analyst

    • Aug 2019 - Jul 2023

    - Data Reporting and Visualization: Spearheaded the development and maintenance of comprehensive reports and dashboards on marketing leads, sales data, and customer behavior analytics. Utilized tools like Tableau and GDS to present data in an accessible manner, enabling stakeholders to grasp intricate insights at a glance.- Website Analytics: Conducted in-depth analysis of website traffic, user engagement, and conversion rates using Google Analytics. - Marketing Analytics: Collaborated closely with the marketing team to evaluate the performance of various marketing channels and campaigns. Analyzed customer data to segment audiences and personalize marketing efforts, resulting in a significant increase in lead conversion rates.- Process Optimization: Identified and recommended improvements to internal data collection and analysis processes, leading to a significant reduction in time-to-insight for key reports and a more agile response to market changes.- Cross-Functional Collaboration: Worked across departments to ensure data integrity and alignment with business objectives. - Data-Driven Decision Making: Played a key role in the strategic planning process by providing data-backed insights on market trends, customer preferences, and competitive dynamics, guiding the executive team's decisions on marketing strategies.

  • Market Research Specialist

    • Sep 2018 - Aug 2019

    - Market Analysis: Conducted comprehensive research on current product markets, analyzing customer demographics, interests, and various factors influencing product demand. Utilized advanced analytics techniques to interpret data, providing actionable insights that have guided the enhancement of product offerings and optimization of marketing strategies.- Competitive Intelligence: Compiled detailed data on competitors’ products, including pricing, sales figures, and marketing or distribution strategies. This intelligence has been pivotal in benchmarking our products and identifying strategic opportunities for differentiation and competitive advantage.- Data Visualization and Reporting: Developed and presented reports encapsulating research findings, employing a mix of graphs and written narratives to distill complex data into understandable insights for stakeholders across the company. These reports have been instrumental in driving data-driven decisions, shaping product development, pricing strategies, and marketing campaigns.- Sales and Market Penetration Maximization: Analyzed market research findings to identify opportunities for increasing sales and market penetration of existing products. Recommendations based on this analysis have led to targeted marketing initiatives and product enhancements that have significantly boosted market share and customer engagement.

• 

  TCF

  • Yerevan, Armenia

  • Data Analyst

    • May 2021 - May 2022
    • Yerevan, Armenia

    - Data Extraction Automation: Developed and maintained Python and SQL scripts to automate data extraction from various platforms, utilizing Apache Airflow to schedule and monitor these workflows. This automation has streamlined data availability, reducing extraction time and enhancing data reliability for downstream analytics.- Data Integration and Cleansing: Skillfully combined data from disparate sources into a cohesive, clean dataset ready for analysis. Implemented advanced data cleansing techniques to ensure high data quality, facilitating more accurate and actionable insights.- Business KPIs Development and Tracking: Designed and implemented a comprehensive suite of business KPIs to monitor and evaluate the company's performance against its strategic goals. This initiative has enabled more focused and effective decision-making processes, directly contributing to the achievement of long-term objectives.- Data Analysis and Insights Generation: Conducted in-depth analysis of integrated data to uncover trends, patterns, and insights. My work has directly supported various departments by providing them with the data-driven insights needed to optimize operations, enhance customer satisfaction, and drive revenue growth.- Collaboration and Reporting: Worked closely with stakeholders across the organization to understand their data needs and provided regular reports and dashboards that offer clear, actionable insights. My ability to translate complex data into understandable and useful information has been key in fostering a data-informed culture at TCF.