Okay, let’s tackle this. So Armando has a PhD, which is a significant academic achievement. PhD holders in various fields can charge higher rates due to their advanced knowledge and skills. However, the rate also depends on the location. South Jordan, Utah is not a major hub for PhD holders, so the rate might be lower compared to cities like New York or San Francisco. Considering his language skills, which are in demand, I'll estimate his rate to be around $75 per hour, which is a reasonable rate for a PhD holder with language skills in a smaller location.