Topline | Armando Medina Quiroga

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Armando Medina Quiroga

Director of Growth and Customer Experience at Telefónica | Telecomm ESP

Intro Book

With over 14 years of expertise in driving business growth through strategic and data-driven marketing initiatives. Proven track record of creating and leading impactful online, offline, and go-to-market (GTM) growth strategies across LATAM and US markets. Experienced in increasing sales volume, generating demand, and crafting multi-platform growth models to expand market-share and elevate brand positioning. Demonstrated ability to enhance net and operating profitability for both B2B and B2C businesses within multinational technology, FMCG, and strategic consulting sectors. A results-driven leader recognized for delivering measurable value and driving sustainable growth in competitive markets.

Verified

Location

Bogotá, Colombia, CO

Languages

Spanish Native or bilingual proficiency
English Native or bilingual proficiency
Portuguese Limited working proficiency
French Limited working proficiency

Skills

Strategic Marketing
Data-driven Marketing
Growth Strategies
Sales Volume Increase
Demand Generation
Multi-platform Growth Models
Brand Positioning
Customer Lifecycle Optimization
Upselling
Cross-selling
Go-to-market Strategies
Digital Initiative Optimization
Lead Management
Product Mix Optimization
Distribution Strategies
B2B Marketing
B2C Marketing
Channel Ecosystem Management
Loyalty Programs
Incentive Programs
Leadership
Critical Thinking
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$195.0

Hourly Rate

How This Rate is Calculated

Okay, let's tackle this. The user wants me to determine an hourly rate based on Armando's profile. First, I need to look at his experience. He has over 14 years in strategic marketing, which is a lot. His roles are high-level, like Director and Marketing Director at big companies like Telefónica, All Insurance Inc., HP, Microsoft. That suggests senior leadership, which usually commands higher rates.

He's worked in both LATAM and the US, which adds to his marketability. The education part is strong too—Wharton School master's degree. That's a top-tier school, so that adds value. His skills are extensive: strategic marketing, growth strategies, digital transformation, etc. These are in-demand skills, especially in tech and FMCG sectors.

Location is Bogotá, Colombia. Normally, rates can vary by region. But since he's worked in the US market too, maybe he's targeting international clients. For senior marketing roles in the US, hourly rates can be $150-$300+. However, being based in Colombia might adjust that. But his experience with multinationals might mean he's charging on the higher side even if remote.

Looking at his achievements: significant revenue increases, like $25M and $19.5M pipelines. That shows he delivers results, which justifies a higher rate. His bilingual proficiency in Spanish and English is a plus, especially for LATAM and US markets.

Comparing to market rates: Directors in marketing in the US average around $100-$200/hour. But with his track record and education, maybe higher. Maybe $150-$250. Considering he's in Colombia, perhaps the lower end of that range for cost of living, but his international experience might push it up. I think $150-$200 is reasonable. Let's settle around $175. But the answer needs a single number. Maybe $180? Or $200? Hmm. Let me check similar profiles. Senior marketing consultants with his background might charge $150-$250. Since he's in a lower COL area but with high expertise, maybe $180-200. I'll go with $195 as a midpoint.

Bio

Strategic marketing leader with over 14 years of experience driving growth, brand positioning, and profitability in B2B and B2C markets. Proven track record in designing and executing go-to-market strategies, demand generation, and digital transformation across LATAM and the US. Expertise in scaling businesses, optimizing customer experiences, and building high-performing teams in multinational technology, FMCG, and consulting industries. Recognized for delivering measurable results, including significant revenue growth, market share gains, and operational efficiencies. A visionary leader skilled in aligning marketing strategies with business goals to achieve sustainable, long-term success in competitive global markets.

Experience

Telefónica | Telecomm ESP
- Director of Growth and Customer Experience
  - Feb 2024 - Feb 2025
  Objective: Lead growth and customer experience strategies to drive acquisition, retention, and revenue growth in the SMB by optimizing touchpoints, leveraging data insights, and scaling omnichannel models for sustainable business impact.
  
  Key Achievements:
  - Scaled acquisition campaigns, resulting in a 44% growth in new customers and 36% reduction in acquisition costs.
  - Boosted revenue by $25M by optimizing the customer lifecycle and introducing new upselling and cross-selling initiatives.
All Insurance Inc. | USA Insurtech
- Marketing Director
  - Mar 2022 - Jan 2024
  Objective: Maximize sales outcomes through marketing, go-to-market strategies, commercial expansion, and digital initiative optimization. Led and executed strategic marketing initiatives, including demand generation, brand positioning.
  
  Key Achievements:
  - Increased annual sales volume by 194% ($13.2M) through targeted demand generation and digital lead management programs.
  - Boosted the sales opportunity pipeline by $28.1M while improving internal deal conversion rates from 29% to 42%.
CMPC Colombia. | FMCG
- Marketing & Business Development Manager
  - May 2020 - Mar 2022
  Objective: Led strategic initiatives to drive market share growth, expand direct and indirect sales, and optimize product mix and coverage across all product lines. Focused B2B marketing, product, and distribution strategies.
  
  Key Achievements:
  - Increased business pipeline by $5.3M through strategic alliances and co-marketing demand generation programs.
  - Improved purchase intent by +25 points within 3 months in the channel ecosystem through incentives and branding programs.
HP Inc. Colombia. | Multinational Technology
- BPS Marketing Manager
  - May 2017 - May 2020
  Objetivo: Lead marketing strategies for the corporate and end-consumer computing segment, driving direct and indirect sales growth in B2B, B2C and as-a-service (aaS) markets.
  
  Key Achievements:
  - Created $19.5M in business pipeline with demand generation programs, reducing the decision cycle by 25%.
  - Boosted direct sales preference by 74% and accelerated indirect sales by 50% through loyalty programs and channel training.
Fujifilm Corp. | Multinational Technology
- Head of Marketing - LATAM
  - Apr 2016 - Apr 2017
  Objective: Lead corporate marketing strategy execution across LATAM, driving growth and Brand positioning for B2B and B2C segments in key markets.
  
  Key Achievements:
  - Developed the “Wonder Photo Shop” concept, successfully replicated globally (NY, Tokyo, Barcelona, Shanghai).
  - Designed and executed the LATAM 2016-2019 strategic plan, achieving a 19% boost in market share with five new sales channels.
Microsoft | Multinational Technology
- Project and Marketing Manager
  - May 2013 - Apr 2016
  Objective: Led strategic B2B and B2C marketing initiatives across Colombia, Ecuador, and Peru, driving commercial performance, brand positioning, and customer loyalty.
  
  Key Achievements:
  - Delivered a 25% increase in sales volume within a single quarter by implementing high-impact incentive programs, including HP Blue Carpet and Toshiba Partner Plus.
  - Designed and executed 12 loyalty programs, activating over 2,500 vendors and boosting channel engagement.

Education

2014 - 2016

The Wharton School - University of Pennsylvania
International Master’s Degree, Marketing Management

2014 - 2016
2007 - 2011

Universidad Del Rosario
Bachelor’s Degree, International Business Management

2007 - 2011

Services

Industry Focus. Add an industry

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Armando Medina Quiroga

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$195.0

Hourly Rate