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Armando Farhate is a seasoned executive with extensive experience in management, product development, and business planning. He has held various leadership positions in companies such as Homerun Resources, Gratomic Inc., Aperam, and others. With a strong educational background in business administration and engineering, Farhate has developed a unique blend of technical and business acumen. He has expertise in areas such as management, product development, business planning, strategic planning, and sales management. Farhate has a strong track record of driving growth, improving efficiency, and leading high-performing teams. Currently, Farhate is based in São Paulo, Brazil, and continues to work as a consultant and advisor to various companies in the industry.

Experience

  • Homerun Resources
    • São Paulo, São Paulo, Brazil
    • Chief Operating Officer (COO)
      • May 2024 - Present
      • São Paulo, São Paulo, Brazil

      Oversee the development of the Belmonte silica mineral asset into fast-track revenue and value added, and seize other opportunities in the mineral sector

    • Canada
    • Mining
    • 1 - 100 Employee
    • Chief Operating Officer and Head of Graphite Marketing and Sales
      • Jul 2020 - May 2024

      • Oversee all operations for the Aukam Graphite Mine in Namibia, Africa, highlighting the management of the Quality System and Process Control• Develop the company vein graphite assets in Brazil: Capim Grosso, Jacobina and Igrapiúna• Responsible for the management of graphite product sales and marketing, leading to the procurement of purchase contracts and the vertical integration required for the creation and sale of end-user products• Director of the Board

    • Executive Management & Head of Advisory Board
      • Apr 2020 - Jul 2020

      Oversee the quality management of the Aukam Graphite Mine in NamibiaAs Head of the Company’s Advisory, Committee, coordinate important decisions regarding processing

    • Luxembourg
    • Mining
    • 700 & Above Employee
    • CEO Tubes Brazil
      • Aug 2018 - Jun 2020

      • Statutory responsibility for an industrial unit with 160 employees and sales of USD 45 million/ year, combined with P&L responsibility for a multi-site business unit with sales of USD 55 million/year• Implementation of a full business turnaround, with refocusing of the existing team achieving recovery of technical capabilities, strict cost control and improvement of safety indicators, reaching positive EBITDA after 5 years of losses• Accumulation of the CMO function, with reorganization of sales structure, launching of a new product line, and 15% improvement in profitability levels combined with 5 percentage points of market share growth

    • CEO Tubes Ribeirão Pires
      • Oct 2017 - Aug 2018

  • Nouveau Monde Graphite
    • São Paulo Area, Brazil
    • Market Leader and Business Development Consultant
      • Jan 2017 - Jun 2020
      • São Paulo Area, Brazil

      Market Analysis, Commercial Strategy, Customers & Investors ContactsExecution of the Market section of the PFS for the Matawinie Project.Conduction of a pre-bidding process for industrial equipment for graphite value added processing

  • IMERYS Graphite & Carbon
    • São Paulo Area, Brazil
    • Natural Graphite Operations / Product Director
      • Jan 2015 - Jan 2017
      • São Paulo Area, Brazil

      • Acting as Operations Director, I was directly responsible for the mining and processing units in Lac-Des-Îles, QC, and Terrebonne, QC, Canada, with 60 employees and turnover of € 15MM, having obtained 15% of OEE improvement and reduction to zero of lost time accidents.• I carried out technical visits and operational due-diligences in projects of new industrial units in several countries, highlighting the project that resulted in a joint venture in Namibia, with assets of US$ 40MM and 51% share.• I was responsible for ensuring that the product offering was adequate to the needs of the target markets, which included the preparation and development of business cases aimed at launching new product lines and new production processes; the definition of sales price policies, and the development of Marketing and Sales plans for new industrial units.• I was in charge of the long-term strategy for Natural Graphite, including the definition of new production locations and sourcing strategies.

    • COO
      • Jun 2011 - Oct 2014
      • São Paulo

      • Direct management of Geology, Mine Planning, Mining, Processing, Industrial Engineering, R&D, Quality System, Environment, and Sales & Marketing, with 650 employees. Member of board meetings.• Performed high level contacts with federal public organs such as DNPM, MME, IPHAN, state organs such as SUPRAM, SEDE, INDI, municipalities and state congressmen.• Mediated the communication of the board of directors with potential strategic partners.• Coordinated new mine opening processes, including the obtaining of mining permissions and environment licenses.• Coordinated together with specialized consultant, mineral assets evaluation processes.• Implemented control tools generating integrated information about output, efficiency, cost and inventory levels of three different plants and more than 20 product lines, optimizing production planning and order fulfillment and obtaining OEE improvements up to R$ 5MM/yr at the units.• Led new product and process development, including the negotiation of partnerships with public and private universities in Brazil and abroad. Emphasis on the obtaining of graphite oxide and graphene from natural crystalline graphite, and on the development of process technology for lithium-ion battery anode.• Conducted, in partnership with HR and Controlling, a restructuring process on administrative and supporting areas, including upper management, with saving of R$ 1.2MM/yr.

    • Germany
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • Vice President South America – AFC Single Business Unit
      • Apr 2011 - Jun 2011

      • Responsible for the P&L of the Business Unit, reporting to the Business Unit World President.• Direct management of Sales, Engineering, Product Development, Order Handling and After Sales. Coordination of the Purchasing activities.

    • Commercial Director
      • Apr 2008 - Apr 2011

      Responsible for all sales and sales engineering activities of the company, reporting to the General Manager.• Conducted an extensive restructuring of the Sales Department, professionalizing the team, recovering the company's image with dissatisfied customers, and winning the confidence of internal customers, helping to improve the teamwork environment.• Led the negotiation and closing of large projects up to R$ 28MM with clients such as Andrade Gutierrez, Techint, Odebrecht, Construcap, Promon, Technip (EPC market), Alstom, Andritz, Voith, Siemens (Power Market), Zilor (Sugar and Ethanol Market), contributing to an increase on the yearly order book of R$ 40MM.• Developed high-level contacts in Petrobras, with the areas of Supply, CENPES, CEGEN and several operating units.• Deployed business management tools, pricing policy and products portfolio management, increasing the hit-rate by 10%.• Increased the base of sales representatives in Brazil and Latin America, growing the geographical coverage and focus on key markets.

    • General Manager
      • Aug 2006 - Dec 2007
      • Araras, SP

      Packaging manufacturer – plastic injection and blow molding, Sealed Safe metallic ends and composite cans, with 450 employees and net sales of R$ 100 million/yr. Belongs to Sonoco Products, North American multinational with net sales above US$ 3.7 billion/yr.• I restructured the company’s industrial area, leaded the review of all internal procedures and consolidated the sales office with the plant. As a result, there was a 20% improvement of the customer satisfaction indicators, a R$ 400k/yer reduction on fixed costs in spite of inflation, and 19% increase on OEE with gains of R$ 1.5MM/yr.• I leaded the process of installing a composite can line, being successful on obtaining import licenses for several used equipment. The good management of the project cost allowed the acquisition of many new equipment without exceeding the budget, improving OEE by 30% and reducing changeover time by 20% with gains of R$ 400k/yr.

  • Sonoco
    • Araras, SP
    • General Manager For Plas
      • Aug 2006 - Dec 2007
      • Araras, SP

  • Menshen do Brasil
    • Itaquaquecetuba, SP
    • General Director
      • Oct 2004 - Apr 2006
      • Itaquaquecetuba, SP

      Packaging manufacturer – plastic closures, with 40 employees and net sales of R$ 8 million/yr. Belongs to the LUKAD Group, German multinational with net sales of € 100 million/yr.• Led the implementation of the ISO 9000:2000 quality system in less than four months, obtaining the certification by DQS without any major non-conformity.• Restructured completely the management team and the plastic injection plant physical infrastructure, increasing OEE by 15%, reducing spoilage and rejection by 50% each and the valid customer claims by 90%.

  • Alcan Packaging Cebal
    • Mogi das Cruzes, SP
    • Commercial Manager
      • Nov 2000 - Oct 2004
      • Mogi das Cruzes, SP

      Packaging manufacturer with 300 employees and net sales of R$ 60 million/yr. Belongs to Alcan, Canadian multinational with net sales of € 25 billion. Formerly METALPACK EMBALAGENS.• I closed a new supply agreement with the company’s main customer, including the transfer of the industrial facility to a new site at the Northeast region, increasing the profitability by 15% with gains of R$ 540k/year, an the contractual term by 50%.• I managed the creation and implementation of the business plan for the launch of a new product line, securing 40% market share already at the first year of production, generating differentiation through the offer of innovative solutions and establishing commercial relationship with the three main players of the target market.• I led the project to implement special plastic tubes for J&J, securing 100% share of the supply, representing 25% of the customer's total usage of flexible tubes.• Elaboration and implementation of the product line phase out strategy, securing revenue 30% above plan and zero supply shortage to every customer.

  • Metalpack Embalagens
    • São Paulo Area, Brazil
    • Business Manager
      • Jun 1998 - Nov 2000
      • São Paulo Area, Brazil

      Brazilian packaging company, with 750 employees and net sales of R$ 60 million/yr.• I coordinated the process of acquisition of Metalpack by Cebal (Pechiney Group) obtaining the results targeted by the local shareholders (financial and type of transaction). I kept the company operational without disruptions, including the receiving of the “Supply of the Year” award from our main customer.• I wrote the quality system procedures for all commercial areas and worked on the system integration, actively contributing for obtaining the ISO 9002 certification within the time schedule, at the first audit performed and without any major non conformity. • I developed an Access-base commercial information management system at zero cost, substantially improving the quality of the information to customers and the Board. This action was a reference for the development of a year-2000 compliant ERP system.• I created and implemented the price policy and the computerized price calculation system, improving the time to market of the commercial team, increasing sales to B/C customers by 15% and improving the profitability of the product mix.• I was the sole person directly responsible for the management of the main company’s account (Unilever), so far under the responsibility of the shareholders.

  • Cofap
    • Santo André, SP
    • Export Sales Manager
      • Aug 1988 - Mar 1998
      • Santo André, SP

      Metallurgical auto parts company, manufacturer of shock absorbers & struts, gas springs and sintered parts, with 8,100 employees and net sales around US$ 800 million/yr.• I conceived, developed and implemented a market intelligence system. Created and managed a strategic planning meeting routine which generated industrial investments, partnerships and technology agreements abroad, highlighting a greenfield plant in the USA.• I negotiated the supply of suspension systems for Fiat Italy in record time, with the SOP in less than 30 days. Thus, Cofap became the sole suspension supplier homologated by Fiat Italy for developing country applications.

  • COSA do Brasil
    • São Paulo Area, Brazil
    • Technical Salesman
      • Jan 1988 - Jun 1988
      • São Paulo Area, Brazil

  • Volkswagen do Brasil
    • São Paulo Area, Brazil
    • Mechanical Engineering Intern
      • Feb 1987 - Dec 1987
      • São Paulo Area, Brazil

  • Jaraguá Equipamentos Industriais
    • São Paulo Area, Brazil
    • Mechanical Engineering Intern
      • Feb 1986 - Dec 1986
      • São Paulo Area, Brazil

Education

  • 2020 - 2020
    IBGC
    Certification, Business Administration and Management, General
  • 1998 - 1998
    Escola de Administração Mauá
    MBA, Business Administration
  • 1983 - 1987
    Universidade Paulista
    Mechanic Engineer, Engineering

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