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Arleen Edward, a seasoned hospitality executive, has spent over 16 years leading catering and conference services teams at esteemed institutions, including the Tulalip Resort Casino and Spa and The Townsend Hotel. With expertise in food and beverage management, wedding planning, and hospitality operations, she has consistently delivered 4-diamond level service, exceeding guest expectations and driving revenue growth. A native English speaker with native Tagalog proficiency, Arleen brings a unique cultural perspective to her work, having managed teams in various countries, including the Philippines and Singapore.

Experience

    • Director of Catering and Conference Services
      • Jan 2008 - Jan 2024
      • Tulalip, WA

      Provide leadership and guidance to both Catering and Banquet departments. Tasks include overseeing all aspects of group business - selling hotel conference and event spaces, pricing structure, service enhancements, planning and coordinating company-hosted events. Lead the catering sales managers, conference services managers and coordinators to realize annual sales revenue and ensure all client inquiries and events are managed to exceed all guest expectations. Lead the Banquet team to deliver consistent 4-diamond level of service. Work closely with the chefs to ensure the highest quality of food and presentation.

    • Senior Event Director
      • 2005 - 2008

      Responsible for soliciting, planning and coordinating top corporate and social events such as weddings, Bar/Bat Mitzvahs and non-profit fundraisers for the only 4-star 4-diamond hotel in Michigan. Responsibilities also included handling guest rooms, menu planning, tastings and representing the hotel in various networking events.

    • Director of Catering
      • 2003 - 2005

      Solely responsible for planning and coordinating corporate meetings and social events. Corporate accounts included automotive, pharmaceutical, financial and education/training. Social events included weddings, reunions and association banquets.

    • Director for Food and Beverage Dining Services
      • 2001 - 2003

      Responsible for the day-to-day operations of the Independent Living, Assisted Living and Skilled Nursing Facility dining rooms serving an average of 1200 meals a day. Worked closely with the Executive Chef and Dietician on menus specific to residents. Planned and coordinated meetings and social events for residents and various businesses in the community.

    • Regional General Manager
      • 1998 - 2001

      Managed the restaurant and merchandise operations of this themed concept in Singapore, Hong Kong and the Philippines. Assisted General Managers in restaurant and merchandise store openings, training, marketing, financial reports, implementation of company standards in Asia.

    • Director of Food and Beverage
      • 1996 - 1998

      Managed the culinary and restaurant management teams in the day-to-day operations of the hotels outlets that included a fine dining restaurant, 2 Chinese restaurants, disco, 3 lounges, delicatessen, in-room dining and catering department. The Food and Beverage department consisted of 9 international chefs, 15 outlet managers and 250 full and part-time employees.

    • General Manager/Operations Manager
      • 1994 - 1996

      TGIFriday's - Involved in the pre and post opening stages of the very first American themed restaurant to open in the Philippines in over 15 years. Responsibilities included overseeing of the constructions site, hiring and training of management team in Minneapolis, MN, vendor contracts, staff hiring and training. Assisted in the opening of 2 more units in the Philippines. Hard Rock Cafe - Involved in the pre and post opening stages of this rock and roll themed restaurant and merchandise concept in the Philippines. Tasks included securing government permits and licenses, vendor contracts, staff hiring and training. Provided support and management teams in Singapore, Malaysia, Indonesia, Thailand and Hong Kong.

    • Director of Catering and Convention Services / Promotions and Special Projects
      • 1991 - 1994

      Managed the Catering Sales and Banquet Departments with a total of 42 full-time and 250 part-time employees, Planned and coordinated international conferences and conventions, weddings and exclusive fundraising events for the 5-star hotels 35,000 square feet of flexible banquet space. Conceptualized and coordinated promotions and special projects such as room packages, fundraisers, sports tournaments, concerts and shows featuring local and foreign artists. Worked closely with the Public Relations department in organizing international food festivals featuring chefs and entertainers from Asia, Europe, and the United States in cooperation with various hotels, airlines and embassies.

    • Hotel Resident Manager / Director of Sales and Marketing
      • 1989 - 1991

      Joined the opening management team of this 150 all-suite convention hotel in one of the Philippines’ premier cities. Managed the Sales and Catering departments in selling the city’s largest convention venue with 60,000 square feet of event space. Responsible for overseeing all aspects of property management and daily operations of the following departments - pbx and reservations, front desk, sales and catering, marketing and housekeeping. Effectively managed staff to ensure achievement of overall financial results, guests satisfactions and positive employee relations which resulted in hospitality awards from the Philippine Tourism Bureau and various local agencies.

    • Assistant Director for Catering / Banquet Sales
      • 1984 - 1989

      Handled guest room and catering requirements for conventions, meetings, high-profile weddings and special events held at this 5-star historic landmark’s 50,000 square feet of flexible banquet space. Handled all catering events hosted by the President of the Republic of the Philippines at the Presidential Palace for the local and foreign dignitaries and guests.

Education

  • 1980 - 1984
    St. Scholastica's College
    Bachelor of Arts, Hotel and Restaurant Management
  • 1977 - 1980
    St. Scholastica's College Manila
    High School
  • 1971 - 1976
    Singapore American School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Hospitality”

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