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Arka Roy is a seasoned project manager with expertise in digital marketing, web development, and SEO. He has over 7 years of experience in managing projects, leading teams, and driving business growth through effective digital marketing strategies. Arka holds a Bachelor of Science (B.Sc.) Honours degree in Zoology from Calcutta University and has completed certifications in Digital Marketing, PGDBA, and Microsoft Advertising Certified Professional | Bing Ads Certification.

Credentials

  • Fundamentals of Digital Marketing
    Google Digital Unlocked
    Apr, 2020
    - Apr, 2026
  • Microsoft Advertising Certified Professional | Bing Ads Certification
    Microsoft
    May, 2021
    - Apr, 2026
  • Google Ads Certification
    Google

Experience

  • Rebin Infotech
    • Kolkata, West Bengal, India
    • Project Manager - Digital Marketing and Web Development
      • Aug 2022 - Oct 2023
      • Kolkata, West Bengal, India

      • Define project scope, goals, and deliverables in collaboration with project stakeholders.• Develop a comprehensive project plan that outlines timelines, milestones, and resource requirements.• Responsible for Creating, Implementing and managing the overall Website and Digital Marketing strategy for the clients.• Creates and executes project work plans and revises as appropriate to meet changing needs and requirements.• Develop and execute effective digital marketing campaigns that increase brand awareness, lead generation, and customer engagement.• Develop and execute social media strategies that align with the company's brand and business objectives, and drive engagement and growth across all social media platforms.• Develop and manage the social media content calendar, ensuring that content is relevant, engaging, and optimized for each platform by uploading creative / graphics as per the Roadmap.• Liaising with relevant teams, clients, and managers for the duration of the project.• Ensuring that they are optimized for maximum reach, engagement, and ROI.• Analyze and report on social media performance metrics use these insights to optimize future campaigns and strategies.• Almost regular Communication with the client and establishing good relationships with clients and other professionals.• Manages day-to-day operational aspects of a project and scope and review deliverables.• Monitor and report on the performance of digital marketing campaigns. • In the Website Development projects, conceptualizing the website design process and leading the IT development team.• Prepare the Milestone of the project. • Developing user-friendly and visually appealing interfaces.• Documenting website development processes and procedures.• Responding promptly and professionally to client emails and calls.• Participate in brainstorming sessions with team.• Tracks and reports team hours and expenses on a weekly/monthly basis.• Prepare and share monthly report.

  • Kreative Machinez
    • Kolkata, West Bengal, India
    • Project Manager - Digital Marketing and Web Development
      • Jul 2021 - Aug 2022
      • Kolkata, West Bengal, India

      • Responsible for Creating, Implementing and managing the overall digital marketing strategy for the clients.• Design and implement digital media campaigns according to business goals.• Creates and executes project work plans and revises as appropriate to meet changing needs and requirements.• Ensure all the SEO activities Like, Keyword Research, On page and Off-page and GMB work properly and update to the client time to time. • Implement the Social Media Campaigns by uploading creative / graphics as per the Roadmap. • Liaising with relevant teams, clients, and managers for the duration of the project.• Plan and execute all digital marketing, including SEO, SMO, Social Media Ads and Google Ads campaigns• Develop and monitor campaign budgets.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs.• Ensure that all projects are delivered on-time, within scope and budget.• Establishing good relationships with clients and other professionals.• Manages day-to-day operational aspects of a project and scope.• Reviews deliverables prepared by team before passing to client.• Prepares for engagement reviews and quality assurance procedures.• In the Website Development projects, conceptualizing the website design process and leading the IT development team.• Consulting with internal stakeholders to determine the website's desired appearance and functionalities.• Developing user-friendly and visually appealing interfaces, and performing SEO procedures.• Troubleshooting and testing prototypes, as well as monitoring the live deployment of the product.• Preparing project progress updates for senior executives and performing website demonstrations.• Keeping abreast of developments and trends in website design.• Ensures project documents are complete, current, and stored appropriately.• Project administration such as drafting of minutes, reports, timeline, and other administrative duties.

  • Lee & Nee Softwares (Exports) Ltd.
    • Kolkata, West Bengal, India
    • Project Manager
      • Jul 2020 - Jan 2021
      • Kolkata, West Bengal, India

      • Acquire a thorough understanding of key customer needs and requirements.• Creates and executes project work plans and revises as appropriate to meet changing needs and requirements.• Identifies resources needed and assigns individual responsibilities and prepares the Milestone. • Develops Web solution by formulating objectives; planning project life-cycle deliverables and resource availability and application; preparing installation and modification specifications; leading the exploration, evaluation, and design of technical solutions.• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Develop and monitor campaign budgets.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs.)• Ensure that all projects are delivered on-time, within scope and within budget.• Manages day-to-day operational aspects of a project and scope.• Reviews deliverables prepared by team before passing to client.• Effectively applies the methodology and enforces project standards.• Prepares for engagement reviews and quality assurance procedures.• Minimizes our exposure and risk on project.• Ensures project documents are complete, current, and stored appropriately.• Project administration such as drafting of minutes, reports, timeline, and other administrative duties.• Assist team with project work, such as updating website using CMS, uploading graphics/files/videos, conversion/resizing of videos/photos, content checking, QC, proofreading when needed.• Responding promptly and professionally to client emails and calls.• Participate in brainstorming sessions to contribute ideas to the team.• Willingness to learn new skills and take on additional work scope a must in this industry.• Liaising with international clients and partners.

    • Project Manager - Digital Marketing and Website
      • Aug 2018 - May 2020
      • Kolkata Area, India

      • Coordinate internal resources and the clients for the flawless execution of projects• Managing and coordinating the team of Web developers, Web designer, Graphic Designer, SEO experts and other technical team members. • Acquire a thorough understanding of key customer needs and requirements.• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Create a timeframe of Website Development and Digital Marketing Project. • Ensure that all projects are delivered on-time, within scope and within budget• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness• Develop and monitor campaign budgets.• Develop a detailed project plan to track progress• Set digital strategies for assigned customers, considering their specific requirements.• Set complete website development plan along with the business goals of customer.• Suggest, design and implement digital marketing projects to increase customer ROI.• Present social media strategies to clients.• Suggest and Planning for Google AdWords and Facebook Ads campaigns• Set Up Google Ads Campaign and Social Media Campaign, Like – Facebook, LinkedIn etc.• Analyze digital campaigns success.• Evaluate important metrics that affect our website traffic, service quotas, and target audience.• Improving the user experience on the company’s website(Includes design, content and usability)• Resolve any issues and problems faced by customers and deal with complaints to maintain trust.• Create and maintain comprehensive project documentation• Stay up-to-date with digital technology trends.• Updating the project plans to included agreed changes by clients discussing with the Director or Owner. • Client retention.

    • Project Manager and Digital Marketing Specialist
      • Jan 2016 - Jul 2018
      • Kolkata Area, India

      • Responsible for costing, estimating and planning of projects.• Agreeing functional specifications for website with clients by Skype, Email, Phone and different portal. (Elance, Freelancer, Guru, Upwork etc.).• Establishes Web & Mobile App project scope and writing the proposal.• Provide quotes for the projects and manage account transitions.• Creating effective, informed, and highly motivated teams focused on delivery. • Coordinating the team of Web developers, Web designer, Graphic Designer, SEO experts and other technical team members. • End – to-end Project Management.• Ensuring that projects stay within budget and are completed to deadline. • Updating the project plans to included agreed changes by clients discussing with the Director or Owner. • Resolve any problems and issues that arose. • Implements Web solution by monitoring project progress, implementation reviews, coordinating requirements with development team.• Keeping clients informed of ongoing progress and informing developers of any changes to the development spec.• Assures quality Web solution by developing and completing test plans; maintaining project and technical documentation.• Responding promptly and professionally to client emails.• Meets cost standards by monitoring expenses; implementing cost-saving actions.• Provides project status reports by collecting, analyzing, and summarizing data and trends.• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.• Maintain strong relationships with key contacts in existing client accounts and develop new accounts.• Research and build relationship with new clients.• Client retention.• Business Planning.

    • Assistant Project Manager | Web Operation
      • Dec 2014 - Dec 2015
      • Kolkata Area, India

      • Managing and coordinating the team of Web developers, Web designer, Graphic Designer, SEO experts and other technical team members. • End – to-end Project Management.• Agreeing functional specifications for website with clients by Skype, Email, Phone and different portal. (Elance, Freelancer, Guru, Upwork etc.).• Establishes Web & Mobile App project scope and writing the proposal.• Ensuring that projects stay within budget and are completed to deadline. • When a client requests additional work, negotiating increases in the costs and timescale of a project, or referring these decisions to a director or owner.• Implements Web solution by monitoring project progress, implementation reviews, coordinating requirements with development team.• Keeping clients informed of ongoing progress and informing developers of any changes to the development spec.• Assures quality Web solution by developing and completing test plans; maintaining project and technical documentation.• Responding promptly and professionally to client emails.• Meets cost standards by monitoring expenses; implementing cost-saving actions.• Provides project status reports by collecting, analyzing, and summarizing data and trends.• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.• Business Planning.• Maintain strong relationships with key contacts in existing accounts and develop new accounts.• Client retention.• Research and build relationship with new clients.• Provide quotes on major projects and manage account transitions.

    • Business Development Manager
      • Mar 2013 - Nov 2014
      • Kolkata

      • Handling the marketing team• Manage the team members, guide and motivated them to achieve the targets • To train new personnel• Present business development training and mentoring the business developer• Maintain strong relationships with key contacts in existing accounts and develop new accounts• Meet potential client to growing, maintaining and leveraging the network• Guide my team to identify the potential client and decision makers within the client organization• Liaise between the technical team and clients, as well as senior management and stakeholders• Client retention• Present new products and services and enhance existing relationship• Work with technical staff and other collages to meet customer needs• Present to and consult with management on business trends to developing new services, products, and distribution channels• Identify opportunities for campaigns and services that will be leads to increase the sales• Research and build relationship with new clients• Business prospecting and bidding• Oversee high volume pipeline management• Conduct client presentations and negotiations• Provide quotes on major projects and manage account transitionsProject Management: (Additional Responsibility)• End – to-end Project Management• Handling the project development team and get the regular update• Regular communication with the client to maintain and update the project requirement• Deliver the project at the time as per client needs• Maintain a good relationship with client and get new business

  • Volkswagen India
    • Kolkata Area, India
    • Senior Corporate Sales Consultant
      • Apr 2011 - Feb 2013
      • Kolkata Area, India

      • Handling Walking & Tele phonic Customer by a personal visit.• Corporate Clients visits.• Car Demonstrations to the client as per client’s requirements.• Negotiations and finalized the deal.• Maintaining good relationship with client.• Get the new references from existing clients.• Represent the exhibition on behalf of company

Education

  • 2008 - 2012
    Calcutta University
    Bachelor of Science (B.Sc.) Honours, Zoology Honours
  • 2016 -
    Seven Boats Academy
    Certification on Digital Marketing, Digital Marketing
  • 2013 -
    Symbiosis institute of Management Studies
    PGDBA, Marketing
  • 2008 -
    The Park Institution
    Higher Secondary Examination, Science
  • 2006 -
    Sailendra Sircar Vidyalaya
    Madhyamik Examination, General

Suggested Services

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Industry Focus. “Software Development”

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