Bio
Credentials
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Programmatic Advertising Foundations
LinkedInMay, 2024- Apr, 2026 -
What Is Generative AI?
LinkedInApr, 2024- Apr, 2026 -
Gvahim Career Center (GCC)
GvahimJul, 2021- Apr, 2026 -
Aliyah Prep
GvahimJul, 2020- Apr, 2026
Experience
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Codere Online
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Tel Aviv, Israel
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Customer Relationship Management Coordinator
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May 2022 - Present
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Tel Aviv, Israel
- Development and implementation from CRM side of the gaming project "Cazadores del Juego" for Codere.mx- Maximize marketing and monetization opportunities within the product.- Administer and execute CRM activity on the website and app with continuous improvement of new tools and processes. - Build and maintain the team´s reporting set and new dashboard of our main KPI´s (OR, CTOR, CVR, Turnover, Deposits and NGR)- Ensure success and growth of the CRM area by developing a new strategy and player’s retention funnel. - Plan and execute retention strategies that will motivate and encourage the players to stay, play and be aligned with the retention monetization KPIs targets.- Ensuring the database is effectively segmented for targeted marketing activities.- Constantly optimizing CRM journeys to identify future growth opportunities: analyzing how the product can achieve the user needs and interests. - Responsible of liaising with the BI team to create and generate promotional reports to ensure the best value.- Prepared reports that interpret customer behavior, market opportunities and conditions, marketing results, trends and investment levels.
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Mentor Aid Ltd.
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Ramat Gan, Tel Aviv, Israel
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Sales Development Representative
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Sep 2021 - May 2022
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Ramat Gan, Tel Aviv, Israel
. Experience with Latin American and European Markets. Sale of financial and investment services B2C . Identify, recruit and negotiate with new affiliates. Retention Agent. Conversion Agent
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Commercial Sales Representative
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Aug 2021 - May 2022
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Israel
- Head of the commercial area- Advertising sale - Carrying out commercial actions
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Sales & Marketing External Consultant
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Jan 2021 - May 2022
I work together with the General Manager to achieve the planned objectivesSupport regarding communication and company strategy
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Sales Director
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Jul 2018 - Jan 2021
- Responsible for exclusive premises of Valenziana Muebles in Buenos Aires- B2C actions, Responsible for the opening of 5 branches - B2B actions, add 3 large chains as clients- Management Google AdWords- On Line Actions in Instagram, Facebook with celebrities - Campaign customer loyalty improving the satisfaction rate
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Sales Manager
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Feb 2017 - Jun 2018
- Year-on-year increase in sales of over 60% approximately- B2B actions, with potential clients in exhibitions- Customer portfolio care
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Overloadsoft
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Argentina
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Sales & Acount Manager
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May 2015 - Jan 2017
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Argentina
- Development of app and platforms for different types of clients- Sales actions with potential clients - Customer success - Customer implementation assistance - Marketing actions to increase the number of users, B2B and B2C
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Ydem Marketing & Business
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Argentina
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Owner
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Jan 2013 - Apr 2015
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Argentina
Comprehensive consultant in Marketing, communication and sales.We design, analyze and develop Marketing strategies and innovative actions focused on sales and positioning.Consulting in business analysis, strategic planning and operational management.BABYMOVIL.COM.AR- Commercial campaigns and online communication, B2B and B2C, making it one of the largest online sellers in Argentina in its field.- Image and strategyDIFFUSING FOCUSING- Advice on communication - image and strategy OVERLOADSOFT- Business consulting- Product developments- Marketing Actions
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Vy Vai Style
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Buenos Aires, Argentina
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Commercial and Marketing Manager
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Sep 2011 - Nov 2013
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Buenos Aires, Argentina
Clothes factory- Creation of the sales channel for large clients- Opening of 5 accounts, achieving an increase in sales of approximately 55%.- Management and planning of the marketing budget.- Development of the online Sales Channel of the company www.vyvai.com.ar- In charge of Brand Positioning and development.- Responsible for advertising and Marketing actions- Decision making in manufacturing, designs and models.
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Director
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Mar 2009 - May 2013
- Marketing & Artist Manager - Development of Marketing and action plans- Marketing organization and management- Business development within the entertainment industry.- Work with International Artists
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Warner Music Group
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Argentina
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TV Promotion and On Line Manager
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Feb 2010 - Sep 2011
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Argentina
- In charge of artist development on tv channels, web pages.- I link with television channels, production companies, and journalists.- Responsible for positioning of artists in music channels and negotiation of television curtains.- Responsible for the realization and implementation of television guidelines.- Work with Artists
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Personal Manager
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Oct 2008 - Dec 2008
- Work directly with the 4 members of Los Nocheros, during their tours and shows.- Budget Management- In charge of collections and payments.- Tour planning- Coordination of tours in the country and abroad
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United States
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Musicians
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700 & Above Employee
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Product Manager
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Jun 2005 - Jun 2008
Emi Music Argentina - Record Company* National Product Manager - In charge of all the national artists of the company - Making P&L plans with budgets greater than $500.000 - Planning, Strategy and Marketing of the artist and their CDs. - Work with national artists, Catupecu Machu, Leon Gieco, Luciano Pereyra, Leo Garcia, Los Nocheros, Jorge Rojas, Ruben Rada, Cuentos Borgeanos, among others.
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Junior Product Manager
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Jun 2003 - May 2005
- Product Manager Jr. in the Anglo and Latino repertoires of the company's artists.- Realization of marketing and action plans- Work with international artists, Rolling Stones, Norah Jones, Robbie Williams, Amaral, Carlos Vives, Soraya, among others.
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Tv Producer
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2001 - 2003
Promofilm - Tv and Audiovisual Media Production CompanyTV programs* Production y Personal Manager - Scratch 8, Band that emerged from the Pop Generation Program* Production - Generación Pop, Channel 13* Production - “El Buscador”, Channel 13, Monday to Friday 3 PM.* Production - “Los Osos”, Channel 13, Wednesday 11 PM* Production - "La Misión Producciones", Channel 13 Sundays 21 Hs.Video Clips* Production - Video Clip, El Poder, Scratch 8 (band from Generación Pop)* Production -Video Clip, Amor Primero, Paolo (winner of The Opportunity of your Life)* Production - "Surprise 2002", "The Opportunity of your life" Channel 13, Sunday 20 Hs.Advertising* Production - Advertising "Ala"* Production - Grambys Advertising
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Education
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2015 - 2016Universidad de Ciencias Empresariales y Sociales
Bachelor degree in Marketing, Marketing -
2012 - 2012UBA-- Facultad de Ciencias Económicas
Neurolinguistic Programming Course -
2014 - 2014IUEAN - Instituto Universitario Escuela Argentina de Negocios
Licenciado en Comercialización -
2007 - 2010ISCEA
Marketing Analyst, Marketing -
1999 - 2001TEA Imagen
TV producer, Tv production -
1996 - 1998Escuela Tecnica ORT
Media Technician, Comunication
Suggested Services
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Industry Focus. “Gambling Facilities and Casinos”
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