Okay, let’s tackle this. So Ari Spanier has 11 years of experience as Vice President at SF Weekly, which is a significant amount of time for a role like that. The company is in San Francisco, which is a hub for many industries, including media and publishing. The salary range for a Vice President in this industry can vary widely, but considering the experience and location, a rate of $125 per hour seems reasonable. This is slightly below the national average for a Vice President in the US, but taking into account the fact that Ari is in a smaller company, I've rounded down. Some Vice Presidents in larger companies or with more experience might charge higher rates, but for Ari's profile, $125 seems like a fair estimate.