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Arany Garcia Laporta is a seasoned marketing professional with 7+ years of experience in strategy, sales, and customer success. She has a strong background in market analysis, business development, and team management. Arany holds a Master's degree in Marketing and Commercial Management from EUDE Business School and a Bachelor's degree from Universidad Anáhuac.

Credentials

  • Flying Start Certification
    Flywire
    Dec, 2021
    - May, 2026
  • People, Operations and Customer Analytics
    Wharton Online
    Jul, 2019
    - May, 2026
  • Leadership Development Program
    Ashridge Executive Education, Hult International Business School
    Nov, 2018
    - May, 2026
  • Management of Fashion and Luxury Companies - Università Bocconi
    Coursera
    Nov, 2017
    - May, 2026

Experience

  • Flywire
    • Boston, Massachusetts, United States
    • Relationship Manager - LATAM
      • Sep 2021 - Present
      • Boston, Massachusetts, United States

      • Strategic Account Management and Customer Success: Create, develop, and maintain relationships with Key Accounts in Latin America as an individual contributor. Lead the roadmap of the clients from onboarding to ramp-up, overseeing integrations and strategic meetings with C-level and operational stakeholders to drive adoption and Flywire’s revenue generation.• Data Analysis and Visualization: Analyze client’s data to identify growth opportunities and developed visuals with insights to drive strategic initiatives together.• Upselling and Revenue growth: Identify opportunities within the current portfolio and executed upselling strategies to embark clients into new product integration projects, capturing additional revenue and mitigating competition.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Director of Enrollment MBA Program Latin America
      • Jul 2017 - Sep 2021

      • Enrollment Strategy Development: Led the development of Hult's MBA enrollment strategies for Latin America, aligning the regional goals to the organization’s objectives.• Business Development: Established and expanded the B2B sales channel in the region, creating and maintaining 50+ strategic partnerships with academic agents, governmental institutions, and private companies. Leveraging partnerships to drive student enrollment within the region.• Team Management: Managed a team of twelve enrollment specialists, overseeing all aspects of team operations, including hiring, training, and performance management.• Results-Driven Recruitment: Between 2017 and 2021, successfully supported over 350 students with the enrollment process to the MBA program, generating a gross income of over 21 million USD.

    • Associate Director of Enrollment Latin America
      • Sep 2014 - Jul 2017

      • Arranged and conducted more than 700 one-to-one meetings and information sessions across Central, South America, and the Caribbean, presenting Hult’s program to potential partners and applicants. • Acted as a liaison between Hult and the applicants through the application, confirmation, and orientation process.• Increased the number of enrolled students in my assigned regions by 20%, 25%, and 30% respectively from 2014-2015 to 2016-2017.• Recipient of the "2017 Enrollment Advisor of the Year" awarded yearly by Hult's Leadership team to the Advisor who is able to increase their assigned markets in different metrics.

  • EF Education First
    • Madrid y alrededores, España
    • Sales Coordinator ILS
      • Jan 2013 - Nov 2013
      • Madrid y alrededores, España

      • Analyzed and assessed customer needs regarding English Courses Abroad.• Actively managed CRM system during customer interactions and sales actions.• Promoted and developed marketing activities, information meeting, B2C and social media actions.• Achieved high performance in accomplishing weekly and monthly product sales targets through pipeline enforcement. As a result, I became the best seller within my office.

  • Posadas
    • Cancún y alrededores, México
    • Marketing Coordinator
      • Nov 2010 - Sep 2012
      • Cancún y alrededores, México

      • Analyzed data to develop marketing strategies to increase the number of hotel bookings• Implemented social media for the hotel, including guest reviews, to increase the hotel's natural exposure on the web. • Acted as a liaison between travel agencies (online and offline). Having frequent meetings to increase the exposure of the hotel on the web.

Education

  • 2006 - 2010
    Universidad Anáhuac
    Bachelor's degree, Marketing
  • 2012 - 2013
    EUDE Business School
    Master in Marketing and Commercial Management., Marketing

Suggested Services

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Industry Focus. “Marketing and Advertising”

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