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April Estella is a seasoned hospitality professional with extensive experience in sales, marketing, and operations. With a strong background in hotel management, she has held various roles in sales, corporate, and MICE events. April has worked with prominent hotel chains, including Taj Hotels, Savoy Park Hotel, and 25hours Hotel One Central, in the United Arab Emirates. She is skilled in hotel operations, sales, and marketing, with a focus on delivering exceptional guest experiences.

Experience

  • Hyde Hotels
    • Dubai, United Arab Emirates
    • Sales Manager - MICE and Groups
      • Nov 2023 - Present
      • Dubai, United Arab Emirates

    • United Arab Emirates
    • Hospitality
    • 200 - 300 Employee
    • Assistant Manager - Corporate & MICE
      • Oct 2022 - Present

    • Sales Executive - Groups and Events
      • Nov 2021 - Sep 2022

  • Taj Hotels Palaces Resorts Safaris
    • Dubai, United Arab Emirates
    • Sales Executive - Groups & Events
      • Sep 2017 - Dec 2021
      • Dubai, United Arab Emirates

      • Prepare proposals within the 24 hrs response time in addition to materializing business within Groups & Events budget.• To maintain the policies set forth in the group contract (i.e. deposits, cut off dates, attrition, rooming lists, billing instructions).• Group Resume & BEO is prepared & circulated within 48 hours of group arrival• To always adhere to high grooming standards as laid down by the hotel.• To have an excellent knowledge of hotel facilities, room ceiling, Groups & Events pricing and capacities dimensions of meeting rooms.• To negotiate with clients and achieve maximum revenue/profit potential, whilst satisfying client needs.• Prepare creative and attractive menu presentations for clients.• To conduct Site Inspection of the property with potential clients & existing clients within hotel standards.• Develop a strong working relationship with the Banquet Operations, Front Office, F&B and Banquet Culinary teams to deliver consistent and high levels of guest satisfaction.• Preparation of Booking Event Orders, Group Resume, Event Amendments and Groups & Groups/Event Reports.• To ensure all information in Delphi is accurate including client data, activities, booking details, rates and events.• Ensure hotel guests safety policy(blocking of fire escapes/electrical safety) is addressed at contracting stage• To ensure DTCM/DED permission are in place before the event.• Follow Standard Operating Procedures, standard meeting room set-ups, floor plans and menus.• Co-ordinate with the Credits Manager on credit limits and ensure payments are adhered as per contract terms & conditions.• Build relationships, network & maintain regular contacts with existing & potential clients.• To be aware of Groups & Events strategies, MICE campaigns/Promotions• Follow T.B.E.M (TATA BUSINESS EXCELLENCE MODEL) processes.• Enabling and adherence of the principles and work practices detailed under HACCP Policy.

    • Sales Coordinator
      • Nov 2015 - Aug 2017
      • Taj Dubai

      • Be fully trained on the reporting side of sales systems in order to support and work with the sales team. • Communicate effectively, both verbal and written, within the sales team, other sales colleagues and external audiences like clients, suppliers, business partners• Assist the sales team in researching sales prospects, conduct tele-sales calls with the aim of contributing to commercial growth• Maintain databases for sales and marketing purposes and update when required• Ensure daily, weekly, monthly annual deadlines on projects and submissions are monitored and adhere to • Help the sales team prepare contracts, correspondence, plan for FAM trips and sales trips• Assist the sales team with site inspections of the hotel over busy periods • Responsible for coordinating planned events and visits through sales team • Be aware of the sales and marketing set up at the hotel and working relationships with GSO’s, Global sales offices• Responsible for coordinating training and induction plan for new joiners and prepare Taj network access documents

    • Customer Service Executive
      • Apr 2014 - Nov 2015
      • Dubai,UAE

      • Knowledge of Hotel’s Reservation System PROTEL ,Synixis,CRM• Sells effectively the Resort products and services using up selling, cross selling and suggestive selling techniques• Maintain high level of communication and feedback within the department• Ensures every caller receives an optimum level of services and care at all times• Attends to all inquiries, complaints and requests regarding reservations• Record and process reservations made by phone, fax, email, websites and Global Distribution System and ensure response within 24 hours of receipt• Accepts waitlist reservations with effective follow up based on priorities• Updating the account profiles on a regular basis in order to maintain an accurate database• Processing no shows and late cancellation reservations by investigating, recording and charging them efficiently • Performing 24 hours arrival check list whenever necessary• Performs other duties as may assigned by the immediate superior or supervisor

    • Reservations Officer
      • May 2013 - Mar 2014

      • Knowledge of Hotel’s Reservation System MICROS OPERA version 5.0 HOTEL SOFTWARE • Sells effectively the Resort products and services using up selling, cross selling and suggestive selling techniques• Maintain high level of communication and feedback within the department• Ensures every caller receives an optimum level of services and care at all times• Attends to all inquiries, complaints and requests regarding reservations• Record and process reservations made by phone, fax, email, websites and Global Distribution System and ensure response within 24 hours of receipt• Accepts waitlist reservations with effective follow up based on priorities• Updating the account profiles on a regular basis in order to maintain an accurate database• Processing no shows and late cancellation reservations by investigating, recording and charging them efficiently • Performing 24 hours arrival check list whenever necessary• Performs other duties as may assigned by the immediate superior or supervisor

    • Front Office Assistant
      • Apr 2011 - Apr 2013

      • Initial point of contact for all new guests – ‘meet and greet’• Responsible for room inquiries and reservations• Dealing with all manner of issues raised by guests, primarily face to face contact• Arranging transportation and excursions for the guests• Handling sales calls for reservations and hotel occupancy requests• Preparing guest correspondence for daily arrivals• Operating switchboard equipment in order to answer incoming calls, and determining intent of caller, and taking appropriate action• Operating cord or cordless switchboard to relay incoming , outgoing , and inter-office calls• Monitoring all incoming and outgoing control connections for transferring of all extension lines• Assists in reporting telephone equipment or service complaints and problems• Responsible for taking flight bookings ,cancellations and reservations with full details• Responsible in assisting guests and associates answering guests questions about surrounding areas.• Responsible for all guest wake up calls• Responsible for daily and weekly reports• Encoding guests passport data for police report• Performs other duties as may assigned by the immediate superior or supervisor• Escorts VIP guests to their room• Performs showroom and receive inquiries for non – in house and walk – in guests, backed by knowledge of each room, its set up and facilities• Responsible for recording monetary transactions incidental to the conduct of the business, and foreign exchange

Education

  • 2007 - 2009
    University of Cebu
    Associate in Hotel and Restaurant Management, Hotel and Restaurant Management

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Hospitality”

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