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Msld April Echols is a seasoned marketing professional with 20+ years of experience in developing and executing member communications strategies, managing corporate events, and leading teams. She holds a Master of Strategic Leadership Development from Clayton State University and a Bachelor of Business Administration (BBA) from the University of Georgia. Ms. Echols is fluent in Spanish and has worked with various organizations, including World 50, The TRAP League, The Adsum Agency, and The Coca-Cola Company.

Experience

    • United States
    • Business Consulting and Services
    • 400 - 500 Employee
    • Managing Director, Marketing & Communications
      • Feb 2022 - Present

      As Managing Director, Marketing & Communications, I lead the team responsible for developing and executing our member communications strategy.

    • Director Marketing Content & Communications
      • Aug 2019 - May 2022

      Founded in 2004, World 50 consists of private peer communities that enable CEOs and C-level executives at globally respected organizations to discover better ideas, share valuable experiences and build relationships that make a lasting impact. The busiest officer-level executives and their most promising future leaders trust World 50 to facilitate collaboration, conversation and counsel on the topics most crucial to leading, transforming and growing modern enterprises. Membership is by invitation only.World 50 communities serve every significant enterprise leadership role. World 50 members reside in more than 27 countries on six continents and are leaders at companies that average more than $30 billion in revenue.World 50 is a private company that serves no other purpose than to accelerate the success of its members and their organizations. It is composed of highly curious associates who consider it a privilege to help leaders stay ahead.As Content Director, I collaborate across functions and departments to develop captivating content campaigns based on insights into World 50’s audience, brand, and strategic priorities. I provide editorial guidance and drive the overarching vision for content across World 50 channels, digital publications, as well as materials supporting marketing and employee communications.

    • Marketing Content Manager
      • Mar 2016 - Aug 2019

      As a marketing manager, I set the stage to connect the senior-most executives at leading companies by producing thought-provoking and insightful content. By curating insights shared across several mediums (audio/video/written), World 50's content serves as the catalyst for members to engage with each other and our ecosystem of innovators, leaders, and forward thinkers.

    • Founder
      • Dec 2017 - Present

      The TRAP League (Training Responsible Adults Purposefully) is a youth development (ages 16-26) initiative teaching young adults life skills to promote their social, emotional, physical and relational advancement. We focus on training through one on one coaching and group experiential learning. We cover from money management to culture - and everything in between with our Leaguers. Our vision is to create a community of purpose driven, goal actualizing, self sustaining young adults.

  • The Adsum Agency
    • Greater Atlanta Area
    • Social Experience Consultant
      • Mar 2012 - Dec 2016
      • Greater Atlanta Area

      Plans and organizes corporate meetings and events for groups of 100+ associates Creates and designs decor elements for weddings and social eventsPrepares event storyboards and detail logs for clientsResponsible for marketing and managing social connections of agency via Facebook and PinterestServes as Liaison and negotiator for pricing with vendors on behalf of clientsCreates and manages meeting and event budgets

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Supply Chain Analyst
      • May 2015 - Feb 2016

      Supports, coordinates and participates in routine meetings, assists with strategy development and implementation, and serves as point of contact for 24 global suppliers Manages supply chain issues to prevent out of stocks issues, supply constraints, changes in demand or forecasts with local plants, shipping partners and suppliersManages the annual process to revise and update Master Supply Agreements including supplier negotiations (totaling $170MM+ in annual spend)Serves as brand ambassador and host during on-site supplier visits

    • Program Manager, Global Innovation
      • Jul 2013 - May 2015

      Analyzed startup trends and best practices to create innovative programming for monthly Innovation Learning Lab eventsCreated and consistently engaged 450 corporate associates in Innovation Learning Lab programming utilizing internal communication channels and team’s Communication LeadFacilitated more than 600 hours in Learning & Development where associates learned applicable methods to create new work behaviorsConsulted FoodService national accounts and channel planning teams to leverage external best practices and research to affect 2MM in equivalent case volume Codified five routine programs for toolkits (including execution document, communication plan and timeline, resource guides) for system-wide use within one yearWorked closely with external partners from Chick-Fil-A, AT&T, CDC, Coca-Cola Co-Founder Platform to serve as ambassador and thought leader regarding KO innovation learning programsRoutinely surveyed associates via focus group and electronic surveys to evaluate and measure impact of programming and assess associates needManaged programming budget of $250,000

    • Project Coordinator, Corporate HR
      • Apr 2011 - Jun 2013

      Developed change management communications for client base such as problem escalation messaging, travel coordination workflow, and productivity resource listingsManaged workflow and capacity of 11 associates via SharePoint site for the Corporate Human Resources functionManaged global update transitioning all C-level talent profiles to new HR business solution system. Coordinated and analyzed data from (7 business units and the corporate center) for quarterly Senior Level management talent review. Coordinated logistics and data analysis for two signature white-glove programs for company top talentServed as proofreader and editor for documents and presentations from the Chief People Officer’s officePlanned and executed engagement events quarterly for 300 HR associates on behalf of the Chief People Officer’s office

    • Executive Administrative Assistant, GCC
      • Apr 2007 - Apr 2011

      Assisted in the planning and organizing of Company-wide community service activations for 500+ employees including Hands on Atlanta Day, United Way Employee Campaign Kick-Off, Volunteer FairsManaged and nurtured over 30 vendor relationships totaling over $500,000+ in procurement via SAP and ExcelManaged over 100 Coca-Cola Foundation and sponsorship requests from various local and global partners for payment totaling $60 million dollars via Cybergrants and ExcelEstablished external correspondence to communicate community priorities and strategies to current and potential partnersResponsible for managing administrative needs of 4 directors including daily calendar management, domestic/international travel, and editing of ad-hoc presentation

    • Sr. Administrative Specialist, NCS
      • Apr 2005 - Apr 2007

      Administrative support for team of 100+ associates including director, managers and associatesManaged monthly engagement events and initiatives for groupResponsible for analysis and reporting of group overtime weeklyAssisted in scheduling of fountain equipment via JDE

    • Social Services Specialist
      • Dec 2003 - Apr 2005

      Responsible for scheduling weekly transportation requests for clients from social workers and/or case managers Resolved transportation issues and handled complaints placed by clients against resolution timelineGenerated monthly reports in order to maintain updated client information

    • Real Estate Research Assistant
      • May 2001 - Jul 2003

      Generated accounting and expense reports for monthly accounting cyclesDeveloped marketing strategy for new strategic business unitCreated prospective homeowner and investor databases Created monthly newsletter for community partners

Education

  • 2021 - 2022
    Clayton State University
    Master of Strategic Leadership Development, Organizational Leadership
  • 1999 - 2003
    The University of Georgia
    Bachelor of Business Administration (BBA), Real Estate
  • 2010 - 2010
    Clayton State University
    Certificate, Meeting and Event Planning
  • The University of Georgia

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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