Experience

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  Icarus Design

  • India
  • Design Services
  • 1 - 100 Employee

  • Lead Design Manager - Brands

    • Apr 2023 - Present

    Project Strategy and Design Management for Multiple Brands. Leading a team of Design Managers. Key Clients: ITC, Tata Consumer Products, Danone Nutricia

  • Senior Design Manager

    • Dec 2018 - Apr 2023

    Apoorvah works with multi-skilled designers to deliver impactful, new-age design solutions for brand design. Key contributions, besides project management, include: ideating and planning the approach for design exercises, preparing new project proposals, working closely with design teams and clients to brainstorm for brand nomenclature and writing compelling short copy for brand and/or packaging design projects. Apoorvah has also been a part of design research exercises for large FMCG brands - interacting with consumers in both metro and rural settings.

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  Cerner Corporation

  • United States
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Senior Communications Partner

    • Jun 2018 - Dec 2018
    • Bengaluru, Karnataka, India

    Internal communications management for Cerner Human Resources Team | Coordination and Event support to Corporate Brand Team through Business achievement stories, intranet content, Content for Cerner India Social Media pages (nascent stage) | Business communication support for growing Cerner India audience with focus on boosting associate engagement and building awareness on relevant policies, programs and opportunities to collaborate within a technology driven environment

• 

  Tata Group

  • Mumbai

  • Deputy Manager - Communication and Knowledge Management

    • Jan 2016 - Jun 2018
    • Mumbai

    Apoorvah supported communications and knowledge management for the Tata Sustainability Group (TSG), to help embed sustainable thinking at the heart of the Tata group.

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  Tata Group

  • Mumbai

  • Brand Communication Intern, Tata Sustainability Group

    • Apr 2015 - Jun 2015
    • Mumbai

    Apoorvah supported conceptualisation, development and execution of the SMART21 Campaign - a global digital campaign during Tata Sustainability Month - for 650,000 Tata employees across 60 countries.

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  Rediffusion Y&r

  • Advertising Services
  • 100 - 200 Employee

  • Creative Associate

    • Feb 2012 - Mar 2014
    • Mumbai Area, India

    In addition to Online Reputation Management and Social Media Content for the Tata group, Apoorvah also worked on pitches for clients like MTS, Nano, Taj Hotels, Tata Steel, Amante and more.

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  Prismma Magazine

  • New Delhi Area, India

  • Features Writer

    • Aug 2011 - 2012
    • New Delhi Area, India

    Prismma is an online magazine that showcases interior design, travel and lifestyle. As a Features Writer for the magazine, Apoorvah has done several pieces on niche travel destinations, new hotel launches, Home Decor and Interiors, Art and Culture, etc.

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  Edvance Group

  • Education Administration Programs
  • 1 - 100 Employee

  • Editor & Core Writer at Campusjunkie.com

    • Sep 2009 - Jun 2010
    • Mumbai

    Campusjunkie.com, started by Edvance Learning, was a student newsletter and social forum for college students across the nation. Apart from hosting engaging content and encouraging writing among the youth, the website was also a fun networking platform for students from some of the best colleges in the country. Apoorvah's major contributions to the website included building traction, attracting new writers, building content and conceptualising & development of new applications and attractive features on the platform. Her achievements during the internship include: - Featuring in the list of top five most highly viewed student authors in the city - Being promoted to Editor for the St. Xavier's College webpage and selected out of a significant number of hopefuls for a paid full time internship with the website, due to outstanding success in the working field - Leading a team of core writers to identify trending themes and write compelling new content for the website.