Experience

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  Icy Favourites

  • Cape Town, Western Cape, South Africa

  • Founder and Creative Director

    • Dec 2017 - Present
    • Cape Town, Western Cape, South Africa

    Icy Favourites is an Illustration brand that celebrates life in South Africa and Namibia with its range of quirky products.

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  SSH Design

  • Cape Town Area, South Africa

  • Team lead - Graphic Design

    • May 2016 - Dec 2017
    • Cape Town Area, South Africa

    SSH is a leading master planning, infrastructure, building design, construction supervisionand project management firm with offices in Abu Dhabi, Algeria, Bahrain, Dubai, Iraq,Kuwait, London, Oman, Qatar, Saudi Arabia and South Africa

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  Freelance Design/ Art Direction

  • South Africa/ London

  • Freelance Designer / Art Director

    • Nov 2013 - May 2016
    • South Africa/ London

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  Boden

  • United Kingdom
  • Retail Apparel and Fashion
  • 700 & Above Employee

  • Graphic Design Manager

    • May 2009 - Oct 2013

    • Boden is a catalogue and online clothing retail company based in the UK • Markets in the UK, US, Germany, Austria and France.• Turnover - in excess of £250 million• Over 2 million active customers• Print and mail on average between 60 million – 65 million catalogues a year• Responsible for design and layout of all catalogues across all segments of the business – Womenswear, Menswear, Childrenswear and Teen.• Creatively direct and manage a team of 7 graphic designers and stills art directors.• Ensure consistency of the Boden brand across all collateral and international markets• Develop creative strategy and concepts for the season to work across Marketing pieces, catalogues and online• Co-ordinate with shoot production teams and print production teams to ensure all projects are delivered on time• Plan and paginate catalogues with In house stylist• Present creative work to Directors and Chairman• Develop creative executions to deliver on Marketing strategy• Together with Marketing Director, Print Production and Merchandising teams, formulate strategy for season’s mailing.• Attend regular focus groups in both US and UK, using the insight into customers’ shopping habits and cultural differences to improve the catalogue• Involved in business strategy planning focusing on long term growth

  • Graphic Design Manager - Childrenswear

    • May 2007 - May 2009

    As Design Manager my role is primarily a creative and managerial one. I manage a team of 4, comprising 2 graphic designers and 2 stills art directors. On a creative level I was responsible for the design and layout off all Mini Boden printed catalogues and the generation of concepts both print and online in an effort to keep the Mini Boden brand fresh and relevant. In executing these ideas I was then involved in outfitting meetings and in briefing teams of art directors and graphic designers. On a day to day level I was constantly co-ordinating, negotiating, and often mediating with other teams: art working, online, marketing and photographic shoot teams. I also developed a close working relationship with merchandisers and range designers. On a more strategic level I attended monthly strategic meetings involving Marketing Director, Design Director and other heads of departments and also attended US focus groups in NY (the US market contributes more than 50% of all Mini Boden sales) and in so doing kept abreast of the US market and our US competitors.

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  Condé Nast Publications

  • Freelance Designer

    • Feb 2007 - Mar 2007

    Freelance design on Grooms magazine and Hotels by Design. Also involved in pitch work for the House of Fraser magazine.

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  CODE LONDON- John Brown Group

  • Freelance Art Director

    • Jul 2006 - Aug 2006

    Freelance art direction working on projects including John Lewis, Waitrose, and Marks and Spencer.

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  Archant Life London

  • Art Director

    • Sep 2004 - Jun 2006

    I worked at Archant Life London as the art director on 3 monthly magazines. This involves the design and production of all editorial pages, commissioning of fashion shoots and briefing of illustrators. During my time there I launched 2 new titles and redesigned the flagship magazine.

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  Banner Corporation

  • Art Director

    • Jul 2000 - Jun 2003

    Part of the WPP Group, Banner Corporation is one of Europe’s Leadingspecialist business to business technology marketing agencies, deliveringintegrated solutions to its clients across Europe, the Middle East and Africa.The position of art director involved interpreting creative briefs for integrated campaigns comprising of ads, direct mail, brochures and online campaigns, and conceptualising visual communications in line with the creative strategy. I was responsible for layout and typography, directing photography and briefing photographers, illustrators, make-up artists and stylists. I was also actively involved in the presentation of the creative work to clientsKey Clients included Cisco, Sony, Adobe, Blackberry, Oracle, HP

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  OGILVY & Mather Cape Town, South Africa

  • Art Director

    • Jan 1998 - Dec 1999

    Key Campaigns: Carling Black Label. One of the largest selling beers in South Africa, Carling is a well-established brand. I conceptualised and implemented campaigns advertising promotional events. Work included press ads, posters and point of sale.Polo Clothing: Summer Campaign 2000. This involved a large-scale photographic shoot and apart from art direction, I was also involved in the casting of models working closely with stylists, and photographer. The creative work involved brochures and press ads. Also worked on numerous creative campaigns involving TV concepts and press campaigns. Clients include Shell, VW, South African Postal Services, Foshini (retail clothing).