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Anup Sarbhai is a seasoned professional with extensive experience in product management, embedded systems, and energy management. He has led business development, marketing, and sales for various companies, including Mining Engineering Services and Bergen Group of Companies. Anup has a strong background in product development, automation, and electronics, with expertise in smart grid, energy, and management. He holds a Bachelor of Engineering degree in Electronics Engineering and has received various certifications in project appraisal, risk analysis, and feeder automation.

Credentials

  • Project Appraisal, Risk Analysis & Management
    Project Appraisal Consultants
    Mar, 2019
    - Apr, 2026
  • Feeder Automation Trainer
    Schneider Electric
    Sep, 2018
    - Apr, 2026
  • Feeder Automation
    Schneider Electric
    Feb, 2012
    - Apr, 2026
  • Risk Assessment in IT projects
    Alcatel-Lucent Enterprise
    Sep, 2010
    - Apr, 2026
  • Project Management tool PS Next
    Centre of Excellence, Noida
    Nov, 2008
    - Apr, 2026
  • Training on Prepayment Electricity Metering in Peterborough (U.K)
    Landis+Gyr
    Dec, 2007
    - Apr, 2026
  • Lean Six Sigma Yellow Belt Certification
    TBM Consulting Group
    May, 2005
    - Apr, 2026
  • Soldering Techniques
    Standardisation Testing and Quality Certification (STQC) Directorate
    Mar, 2001
    - Apr, 2026
  • IBM certified E-commerce professional
    Electronics Research & Development Centre Of India, Noida
    Jul, 2000
    - Apr, 2026
  • ISO 9001, 14001, BS 18001 awareness program
    GENTEK CONSULTING INC.

Experience

  • Mining Engineering Services
    • Democratic Republic of the Congo
    • General Manager (Business Development - Electrical)
      • Sep 2023 - Present
      • Democratic Republic of the Congo

      Leading Business Development, Marketing & Sales for Cables & Transformer division of company situated in central Africa. That includes branding and promotional activities and exploring new horizons to increase market reach. Exploring new sustainable products & Business tie-up in order to increase revenue.

  • Bergen Group of Companies
    • Gurugram, Haryana, India
    • General Manager Sales Marketing
      • Feb 2021 - Jul 2023
      • Gurugram, Haryana, India

      Leading Business Development activities in Energy & Power vertical that includes new business opportunities in Smart Metering, EMS, MV & LV Drives (VFD’s). Renewable power business opportunities in Govt. sector.

  • Sumeru Verde
    • Noida, Uttar Pradesh, India
    • General Manager (Marketing & Sales)
      • Jun 2020 - Feb 2021
      • Noida, Uttar Pradesh, India

      Lead Marketing & Sales activities of Smart Metering products & solutions for primary (DISCOMS) & secondary market (Infrastructure Projects). This includes managing sales & after sales team of Engineers. Handling activities related to Business development, Technical Documentation/ Presentation/ Demonstration to clients, Business review with teams, Sales animation and follow up. Managing PNL, order pipeline, sales & revenue management.

    • General Manager (Mktg & Sales)
      • Jan 2019 - Oct 2019
      • Gurgaon, India

      MV Product range: Variable Frequency Drives, Active Power Filters, Static Var Generator. Responsibility includes leading Govt. Opportunities in RE generation, EV charging station, Smart Grid/ Smart Metering. Promoting Marketing & Sales activities of company in India and SAARC Countries.

  • Schneider Electric
    • Gurgaon, India & Lyon, France
    • Global Product Marketing Manager
      • Nov 2011 - Sep 2018
      • Gurgaon, India & Lyon, France

      Jan 2016 – Sept 2018: Regional Sales Support Manager (EAJP region), Gurgaon, IndiaJuly 2014 – Dec 2015: Head Offer Product Management, Noida, IndiaNov 2012 – July 2014: Global Product Manager (FA product range), Lyon, FranceNov 2011 – Oct 2012: Senior Manager (Smart Grid), Gurgaon, IndiaProducts & Technology: Medium Voltage Presence & Fault Detectors (FPI & VPIS), Feeder Remote Terminal Unit (FRTU), PLC, SCADA, Outage Management, SAIDI/ SAIFI Improvements, Smart Grid solutions.Significant Achievements:• Business Growth of 30% achieved in Feeder Automation sales in East Asia region• Spread company’s market reach in new geography’s• Conducted technical trainings to countries FO sales team & channel partners.• Collected VoC (Voice of Customers) of 11 DISCOM’s from 8 different countries from US, Europe & APAC• Launched Company’s new product of Medium Voltage Fault Detector in 38 countries. • Prepare/ update & release technical documentation.• Improvise IG profit margin by integration of FA products in MV switchgears worldwide.

    • Technical Presales Manager
      • May 2009 - Nov 2011
      • Gurgaon, India

      Pre-sales & solutions design for Industrial & Public Sector opportunities in Energy (Smart Metering/ Smart Grid), Public Safety (City Surveillance) and Transport (Intelligent Traffic Management System). It involves evaluation of 3rd party vendors (OEM’s) and SI’s, Risk analysis & mitigation, response to RFI/ RFP, sales support for new business opportunities.

  • Landis + Gyr Ltd
    • Noida Area, India
    • Product Manager
      • Nov 2006 - May 2009
      • Noida Area, India

      Nov 2008 – May 2009: Product Manager (1 Ph Energy Meters) – India regionNov 2006 – Oct 2008: Senior Manager - R & D (Energy Meters) – India regionProducts & Technology: Smart Meters with AMI/ AMR solution, Street Lighting, Dual MeteringSignificant Achievements:• Successfully launched 1Ph Smart electricity meter in Indian DISCOMS• Technology Transfer from U.K for product evolution of 1Ph Energy Meter• Customize 1Ph Smart meter as per Indian market requirements (CBIP Specs).

    • Assistant Manager (R&D)
      • Feb 2003 - Oct 2006
      • Jaipur Area, India

      Lead design team of 6 Engineers for executing projects of Smart Prepayment Electricity meter using Smart card technology/ RFID with secured 2-way communication through vending station software.Products & Technology:Smart Meters, Smart Cards/ RFID Tags, HHU, Embedded system, HMI, Optical sensorsSignificant Achievements:• Designed & developed “Pre-payment Electricity Meter” using smart card/ RFID & Keypad• Customized & Launched Smart pre-payment electricity meter in Brazil & Sri-Lanka

  • Anergy Instruments
    • Faridabad Area, India
    • Sr. Engineer (R&D)
      • Sep 2000 - Feb 2003
      • Faridabad Area, India

      Design lead of temperature and humidity controller for HVAC & BMS industry under the guidance of IIT Delhi.Product & Technology:Embedded system, Opto-coupler, Data Logger, Temperature & Humidity sensor & calibration, ADC, DACSignificant Achievements:• Design & developed company’s 1st electronic HVAC controller for Temperature & RH

Education

  • 1994 - 1999
    Nagpur University
    Bachelor of Engineering - BE, Electronics
  • 1990 - 1994
    Board of Technical Examination, Mumbai
    Diploma in Engineering, Industrial Electronics Technology/Technician

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