Experience

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  iFood

  • Brazil
  • Software Development
  • 700 & Above Employee

  • iFood Mercado Sr Director

    • Jan 2022 - Present

  • iFood Mercado Director

    • Nov 2019 - Dec 2021

  • Head of iFood Shop - B2B

    • May 2019 - Nov 2019

• 

  Walmart

  • Web Operations and Strategic Planning Director

    • Mar 2018 - May 2019

    Fraud controlCustomer CareBasic ContentDevelopment prioritizationCapex controlStrategic planning

  • E-commerce Strategic Planning and Demand Planning Sr Manager

    • May 2017 - Mar 2018

    - Strategic Planning, corporate PMO, Competitive scenarios- Demand planning

• 

  Evertix

  • São Paulo Area, Brazil

  • Founder & Consultant

    • Mar 2015 - Apr 2017
    • São Paulo Area, Brazil

    Strategy consultancy focused on operations, customer care and competitive positioning

• 

  Total Acesso

  • São Paulo Area, Brazil

  • COO

    • Jan 2016 - Oct 2016
    • São Paulo Area, Brazil

    Domestic company that provides technology to event access control processes and manages both online and physical tickets sales leveraging digital strategies and customer base activation.- General management of the Company’s online and offline sales channels focusing on growth through planning, innovation, operational efficiency and excellency in customer/client experience- Definition and implementation of mobile app for ticket sales- Definition and implementation of yearly budget, KPI and management tools

• 

  CrowdSurge

  • São Paulo e Região, Brasil

  • Managing Director - Brazil

    • Jun 2013 - Dec 2015
    • São Paulo e Região, Brasil

    British entertainment company merged with Songkick, combines artist-ticketing platform with concert discovery service. Has partnership with 500 artists, 10 million+ fanbase and ticketing of over 10,000 events worldwide each year.- Direct report to founder and CEO, managed the implementation and operation of the company's office in BrazilResponsible for client services, business development, creative services, legal and administrative activities- Support to projects in US and UK

• 

  Time For Fun

  • Brazil
  • Entertainment Providers
  • 300 - 400 Employee

  • OPERATIONS GENERAL MANAGER

    • Jul 2008 - Jun 2013

    Leader in live entertainment in South America, T4F keeps operations in Brasil, Argentina, Chile and Peru.The only listed entertainment company in Brazil, acts vertically doing venue operations, ticket sales, food and beverage operations, merchandise creation and sales and sponsorship negotiations for live events.- Responsible for Tickets for Fun BU, in charge of all its areas, including financial planning, online and physical sales channels, customer care, back-office, operations, finance, risk management, logistics and technology- Management of product and services portfolio of Ticketmaster (pricing, media campaigns, product management)- Implementation of anti-fraud tools (ClearSale and Accertify) - 80% increase in margin based on planning, cost control and contract renegotiations- Yearly budget planning for the BU (with over 100 employees and R$18MM Ebitda)- Definition and tracking of sales targets and costs – Continuously reaching annual goals- Implementation and management of international ticket and merchandise sales platform- Sales development with direct relationship with partners and clients

  • PLANNING, CONTROL AND NEW PRODUCTS MANAGER

    • Jan 2008 - Jul 2008

    - Structuring of a planning and control area in preparation for the IPO- Development, implementation and monitoring of operations (KPIs, dashboards and periodic reports)- Identification of synergies between operations aiming cost reduction / generation of additional revenue - Economic feasibility studies of internal projects as well as acquisitions- Budgeting, unfolding to targets for operational areas- Expansion of the business model for affiliated operations in Argentina and Chile- Merchandise development (Cirque du Soleil, Blue Man Group)

• 

  Vivo

  • BUSINESS DEVELOPMENT CONSULTANT

    • Oct 2004 - Jan 2008

    - Part of the coordination team for the valuation projects of Telemig acquisition, 3G business plan and NorthEast entrance plan- Definition of corporate goals broken down by business unit and geography, with financial, operations and marketing planning- Validation, consistency and coordination of the areas in their action plans- Implementation of portfolio oriented customer management project- Creation of projection models for revenue and market size, as well as elasticity models- Monitoring of brand repositioning strategy results- Elaboration and monthly monitoring of marketing plan- Prioritizing of projects according to financial result and impacts on quality of service- Support and monitoring of pricing strategy and repositioning of product offerings (2006 portfolio of plans)- Preparation of feasibility studies for economic opportunities and projects

• 

  Globo

  • São Paulo Area, Brazil

  • MARKETING STRATEGY ANALYST

    • Mar 2004 - Oct 2004
    • São Paulo Area, Brazil

    - Analysis of the markets for media investors identifying opportunities and hot segments- In depth reports on competitiveness for certain sectors (telecom, food, and others)

• 

  Cadbury Adams

  • São Paulo Area, Brazil

  • MARKET INTELIGENCE AND STRATEGY ANALYST

    • Feb 2003 - Mar 2004
    • São Paulo Area, Brazil

    - Management of marketing and sales research with deep knowledge of market research methodologies- Studies of effectiveness and results of advertising and promotional campaigns- Management of research budget for all brands and categories of business- Company’s competitive positioning analysis (market share, distribution and numerical weighted importance of channels, brand image)- Support in the preparation of marketing plans

• 

  Consbem

  • PLANNING ENGINEER

    • Jul 2002 - Dec 2002

    Domestic privately owned construction company focused on commercial buildings- Financial and management reports- Presentations for customers and partners with ongoing status (physical / financial) of the project- Financial, execution, cash flow and ROI planning and monitoring

• 

  Monitor Group

  • São Paulo Area, Brazil

  • JUNIOR BUSINESS MANAGER

    • Jun 2000 - Dec 2001
    • São Paulo Area, Brazil

    ontheFRONTIER is a Monitor Consulting Group Company focused on emerging country markets. Offers businesses, government, and industry associations with advisory services, applications, and partnership directories- Participation in strategic consulting projects- Deploying of CRM system- Evaluation of responsiveness to market launch of new products and services- Management of marketing events (lectures, exhibitions, road shows, etc..) supporting RP activities- Professional experience and training on strategy and competitiveness with professors from Harvard Business School as Michael Porter and Michael Fairbanks- Deputy manager responsible for the administrative part of the business unit in Brazil