Experience

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  EMI Strategic Marketing

  • Executive Vice President

    • Jun 2008 - Present

    Lead engagement teams that provide marketing strategy guidance and sales-oriented relationship marketing solutions to clients in software and financial services. Practice area specialization in relationship marketing programs across direct marketing and social media, customer success and sales enablement, and the integration of VOC research and retention marketing.

• 

  GE Capital

  • Director of Customer Success and Customer Marketing

    • Aug 2007 - May 2008

    Responsibility for all primary, "voice-of-the-customer" research for Equipment Finance division of GE to drive better marketing and CRM strategy. Also responsible for building awareness of and engagement with the goal of improving the customer experience throughout the organization.

• 

  Insight Direct

  • Director of Customer Success and CRM

    • Nov 2005 - Jul 2007

    Responsible for all customer research and customer analytics. Drove the development of new customer retention marketing strategies and tactics and new customer acquisition approaches. Heavily involved in strategic enhancements to deployment of salesforce.com.

• 

  Measurement Computing Corporation

  • VP of Marketing and Marketing Strategy

    • Feb 2004 - Oct 2005

    Responsible for all aspects of marketing, from research to analytics to strategy to the development and execution of marketing plan. Drove efforts to expand customer base while maintaining or reducing marketing budget. Led team of five.

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  Hamilton Consultants

  • Senior Consultant

    • Apr 1998 - Jan 2004

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  Pirozzolo Company Public Relations

  • Freelance

    • 1997 - 1998