Okay, let’s break it down. Anthony has 18 years of experience, which is a significant amount of time in the creative industry. He has a broad range of skills, including videography, music creation, and video editing. As a former Company Owner & Financial Director, he has also developed strong leadership and financial skills. Location is Auckland, New Zealand, which is a relatively affordable market compared to major cities in the US or Europe. Considering his experience and skills, I would estimate his hourly rate to be around $125, which is on the lower end of the spectrum for creative professionals with similar experience. However, this is a reasonable estimate given the local market conditions.