Experience

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  • Founder & Owner
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  Frasca Digital

  • Baltimore, Maryland, United States

  • Founder & Owner

    • Oct 2018 - Present
    • Baltimore, Maryland, United States

    Providing industry-leading digital marketing solutions for small and medium-sized organizations in the Baltimore, Maryland and Tristate Area.Offering Premium Digital Services in:- E-commerce- SEO- Email Marketing- SMS Marketing- Backlink Building- Content Strategy & Copywriting- Website Desig...

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  Lightingandsupplies.com

  • Baltimore, Maryland, United States

  • Partner, Head of Marketing, Chief Digital Officer

    • Jul 2020 - Jun 2023
    • Baltimore, Maryland, United States

    Oversee all-things related to digital, data, technology and marketing for a Wholesale Lighting and Electronics Distributor & Federal Supplier of over 654,000 products online.- Build & Maintain over 600 Vendor/Manufacturer Relationships- Responsible Adding & Maintaining over 600,000 SK...

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  Harvey Agency

  • Baltimore, Maryland, United States

  • Digital Account Strategist

    • Mar 2019 - May 2020
    • Baltimore, Maryland, United States

    - Lead the agency and our clients towards modern digital and analytical solutions- Implemented traffic and revenue-growing SEO solutions both internally and for clients- Established foundation for CRM & Marketing Automation solutions internally- Increased intelligence gathered from marketing ...

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  R2integrated

  • Baltimore, Maryland Area

  • Marketing Communications Manager

    • Feb 2018 - Feb 2019
    • Baltimore, Maryland Area

    - Assisted in Allocating 7-figure Marketing Budget- Identified areas of improvement within: Marketo, Salesforce, SEM, Demand Generation, Social Media, and Programmatic Display Advertising- Implemented multi-channel ABM strategy- Performed on-going Marketing Analysis on Campaigns- Designed and Mai...

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  OrderUp, a Groupon company

  • United States
  • Food & Beverages
  • 1 - 100 Employee

  • Head of Digital Marketing & CRM

    • May 2017 - Oct 2017

    (Acquired by GrubHub)- Oversee all aspects of CRM and Digital Marketing within Groupon's Food Delivery vertical- Partner with Finance to develop Monthly/Quarterly/Annual goals- Relay objectives and facilitate strategy with direct reports and key stakeholders- Establish relationships with key Groupon stakeholders to develop cross-selling campaigns- Present opportunity cost analyses and allocate resources appropriately- Incrementally improve performance with: SEM, Social Media Advertising, Programmatic Display Advertising, Email Marketing, Direct Mail and several Offline Campaign Initiatives

  • Marketing Operations Manager

    • Jun 2016 - May 2017

    As the Marketing Operations Manager, my focus is to manage and oversee all aspects of key marketing and CRM systems throughout the organization, while also developing dashboards and other reports which provide insight on KPIs for the Marketing, Product and Operations teams. By analyzing marketing and sales data, I am able to develop consumer insights and make recommendations on how to optimize future results. With 3 direct reports, this position allowed my team to: Lead monthly/quarterly marketing budgets, strategies and campaigns Establish, Maintain and Grow CRM-Intelligent Ecosystem Develop customer segmentation and overall marketing KPIs Lifted New User Conversion Rates by 6% Increased brand overlap from 1% to 4% via Cross-Selling Initiatives Reduced average CPAs by 40%  Introduced Programmatic Display; Increased Acquisition Rates by 10%  Grew Loyalty Program Acquisition Rates by 230% Achieved 11.3% Response Rate with Direct Mail

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  Jos. A. Bank Clothiers

  • United States
  • Retail
  • 700 & Above Employee

  • Database Marketing Analyst (Promotion)

    • Jun 2014 - Jun 2016

    As a Database Marketing Analyst, my key responsibilities consist of the following:•Provide in-depth analysis and reporting for senior management.•Weekly, Monthly, Quarterly, Semi-Annual & Annual Control Monitors (Consumer and Sales Insight)•Direct Mail, Email, Radio, Television & Email Marketing Response Analysis•UAT (User-Acceptance Testing & Auditing)•SOX-Standard Documentation•Project Management and Oversight•Facilitate & Administer Database Projects•Produce complementary Phone Lists for Direct Mail Campaigns•Design and maintain database queries via multiple SQL software programs (SAP, MCM, SharePoint, Business Objects, Salesforce.com, Tableau, SugarCRM, SPSS)•Follow Marketing Schedule and ensure timely deployments•Provide innovative, comprehensive design to reports•Ensure accuracy in reporting - all data provided is accurate and up-to-date•Conduct omni-channel analysis to provide budget allocation strategy and structure for upper management•Work heavily with Excel

  • Retail Marketing Coordinator (Promotion)

    • Jan 2014 - Jun 2014

    This position consisted of the following key responsibilities:•Seek Local Marketing Opportunities for Full Line and Factory Outlet Stores•Develop Fiscally Responsible Local Marketing Strategies for Stores•Work with New Stores to develop Market-Penetrating Strategy and Gain Exposure•Analyze & Report Sale Data via multiple SQL software programs (SAP, MCM, SharePoint, Business Objects, Salesforce.com, Tableau, SugarCRM, SPSS)•Email Marketing Analyzing & Deployment Scheduling•Coordinate With Vendors to ensure Timely & Qualitative Deliverability•Work with DVP of CRM to Develop Email Segmenting Strategies•Develop & Monitor Email Marketing Test Strategies•Work with Upper Management to Implement New Marketing Practices•Gather, Organize & Schedule Merchandise Needed for Photo Shoots

  • Production Administrator

    • Aug 2013 - Jan 2014

    Oversee the production and distribution of marketing material to over 600 retail stores. Ensure all stores are equipped with the proper, up-to-date promotional pieces which promote merchandise offerings, as well as Jos. A. Bank branding. Communicate with vendors to develop production schedules, create signs, and provide remedies any issues that may arise in the process. Concentrate on the monthly/annual budgeting for the department, time-keeping for managers in the field, and working with other departments within the company to relay accurate information regarding visual representation company-wide.

  • POS Helpdesk

    • Oct 2012 - Aug 2013

    Supporting over 600 stores with remote IT and Inventory support. Resolving any issues that would arise to the stores' POS systems, as well as many other peripherals throughout the store. Keeping stores up-to-date with new problems, resolutions and procedures as they arise.

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  MRW Systems, Inc.

  • Westminster, MD

  • Sales & Marketing Coordinator

    • Nov 2010 - Oct 2012
    • Westminster, MD

    MRW Systems, Inc. provides comprehensive services to both small businesses and nonprofit organizations throughout Maryland. Provided direct assistance to the CEO, while also focusing on expanding the company by means of strategic campaigns and Inside Sales. While in this position, I played a majo...

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  The New Wealth, LLC

  • Westminster, MD

  • Sales & Marketing Coordinator

    • Jun 2009 - Nov 2010
    • Westminster, MD

    Provide direct assistance to the President of the company, while also concentrating on generating new leads and prospects for unique and strategic retirement plans. Also worked towards maintaining current clients, while helping them identify avenues to which would benefit their retirement long-term.

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  GameTime

  • Cockeysville, MD

  • Pinball/Arcade Machine Technician

    • Jun 2001 - Jun 2009
    • Cockeysville, MD

    List of duties:•Manual Labor•Fix/Repair/Refurbish Arcade and Pinball Machines•Delivery and setup•Service Calls•Vending Machine Route•Arcade Technician