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Bio

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Anthony Butterfield is a seasoned digital design professional with extensive experience in User Experience, User Interface Design, Art Direction, and Interaction Design. He has worked with various clients, including American Airlines, British Airways, and Barclays, delivering robust web applications and digital experiences. With a strong educational background in Visual Communications and a National Diploma in Art & Design, Anthony has honed his skills in creative direction, visual design, and user research.

Experience

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Head of Creative
      • Jan 2022 - Present

    • Senior UI Designer
      • Oct 2016 - Feb 2022

    • Director
      • Oct 2015 - Feb 2022

      Freelance Digital Design, UX and Art Direction.- UX Designer (Contract) - Partners Andrews Aldridge (Engine), London - Sep to Nov 2015- Senior UI Designer (Contract) - Fuse Creative Productions, Surrey - Jan to Feb 2016- Design Lead (Contract) - Webcredible, London - Feb to May 2016- Senior UI De...

  • Webcredible
    • London, United Kingdom
    • Design Lead (Contract)
      • Feb 2016 - May 2016
      • London, United Kingdom

      Leading the interface design team at the London-based UX agency. Facilitating co-design workshops, aiding user research sessions, iterative sketching, building interactive prototypes and producing visual design for Saga Travel, Apollo and the Charities Aid Foundation.Part of this role was to sele...

  • Partners Andrews Aldridge
    • London, United Kingdom
    • UX Designer (Contract)
      • Sep 2015 - Nov 2015
      • London, United Kingdom

      Working as a UX designer within the strategy team at Engine (Partners Andrews Aldridge) to deliver a strategic direction and blueprint for a new life insurance website for Prudential.

  • Smart Cookie
    • Guildford, United Kingdom
    • Head of Interactive Design
      • Nov 2013 - Jun 2015
      • Guildford, United Kingdom

      Smart Cookie are an independent digital agency, offering a tasty mix of cutting edge CGI, design and development, creating world class digital experiences with the latest technologies.As Head of Interactive Design, my role involved idea generation, storyboarding, UX design, art direction, visual ...

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Associate Creative Director
      • Mar 2012 - Nov 2013

      As Associate Creative Director of the leading UX agency, I oversee all creative output ensuring it maintains our high standards. My job is a combination of a strategic and practical role. I’m a hands on designer working in what ever medium suits the needs of the project adhering to a user centred design approach.- Art directing & executing concepts to finished design across multiple platforms.- My core skills include concept sketching, storyboarding, strategic visioning, wire-framing, userflows, visual design, video, animation & interactive prototyping.- I have a sound understanding of UX conventions, practices & processes.- Confident communicator & able to lead presentation of concepts & designs to clients.- Experienced at pitching, consulting and design workshop facilitation at client offices. - Collaborating with research, strategy, developers & clients to solve problems in new, agile & creative ways.- Assisting with resourcing, planning, scoping, recruitment & team meetings.- Line managing, providing guidance, support & appraisals.I work with leading brands including Transport for London, National Express, Cineworld, Barclays, American Express, Newton, Savills, Zurich, ATOS and Ogilvy.

    • Creative Design Lead
      • May 2011 - Mar 2012

      I started at WAE as the Creative Design Lead, providing creative leadership and art direction across client projects, producing bulletproof experience design based on sound user research and testing. As a Design Lead, I produced great digital creative for Barclays Wealth, Transport for London, Zurich, National Express, Chiltern Mainline and The Dogs Trust.

  • Fresh Egg
    • Worthing
    • Senior Digital Designer
      • Dec 2010 - May 2011
      • Worthing

      Working alongside a team of developers and SEO engineers, providing creative design solutions and front end web build for a number of clients including Novatech, The Sanctuary, Simpsons Travel and Channel 4 producing web and e-commerce sites.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Head of Digital Design
      • Jan 2010 - Dec 2010

      I ensure the quality and delivery of all the Designate digital output. I don’t just oversee digital work, I also create it. Leading by example I find online solutions that are imaginative, effective and cost efficient. - My role covers all aspects, my core responsibilities are art direction, design and build.- I concept new ideas, design scamps & mac visuals and build in flash and HTML.- Creating original motion graphics and animations.- Art Director for the digital team, freelance designers and on photo shoots.- Translating briefs and developing ideas into the finished article.- Good commercial awareness and understanding of brand values.- Confident communicator and able to present concepts and designs to clients.At Designate I’ve produced outstanding online creative for P&O Ferries, Liverpool Victoria (LV=), Provident Financial, Vanquis Bank, Britannia Rescue, Dubai Ports World, Wightlink

    • Digital Art Director
      • Dec 2007 - Jan 2010

      -Responsible for concept creation and art direction for all digital work.- Creating solutions for a range of integrated projects and delivering original and highly creative work. - Everything from website design and creative to online advertising campaigns. - Working on projects from initial brainstorming right through to building the Flash, HTML and CSS.

    • Web Designer
      • Jun 2005 - Dec 2007

      - Responsible for designing under the direction of the Digital Art Director.- Building websites and digital output using XHTML, CSS and Flash.- Ensuring cross browser compatibility and best practice for accessibility and usability of all web sites.

  • Digitalbrain
    • Brighton, United Kingdom
    • Multimedia Designer
      • 2002 - 2005
      • Brighton, United Kingdom

      Working in the in-house design team at Digitalbrain a multimedia company strongly footed in the education sector. I was responsible for designing educational tools and games, interactive whiteboard software and websites from concept to completion. Clients included Chartered Institute of Marketing...

Education

  • 1999 - 2002
    Birmingham City University
  • 1997 - 1998
    Wimbledon School of Art
  • 1990 - 1997
    Cranleigh School

Suggested Services

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Industry Focus. “Software Development”

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