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Anthony Allan Alipio, a seasoned marketing and technical expert, has been driving business growth and innovation in the Middle East for over six years. As a Marketing Manager and Junior Graphics Artist at PRO Technology Middle East, he spearheaded successful marketing campaigns, developed engaging content, and designed visually stunning digital images. Prior to this role, Anthony held various positions, including Sales and Product Manager at Advanced Technology Electronics LLC (Mi Store), IT Support Specialist at dotPH, and Apple Mac Engineer at Power Mac Center. He has also honed his technical skills as a Repair Engineer at Wistron InfoComm Philippines Corporation. Anthony holds a Bachelor of Science degree in Computer Engineer and has completed the Google Digital Garage certification.

Credentials

  • Google Digital Garage
    Google
    Nov, 2021
    - Apr, 2026

Experience

  • PRO TECHnology Middle East
    • Dubai, United Arab Emirates
    • Marketing Manager and Junior Graphics Artist
      • Sep 2017 - Present
      • Dubai, United Arab Emirates

      -Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door-Deploy successful marketing campaigns and own their implementation from ideation to executionExperiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis-Produce valuable and engaging content for our website and social media that attracts and converts our target groups-Preparing mockups and presenting to management before deciding on a final design/concept.-Creating and editing content for accuracy and clarity using design software such as Photoshop or Illustrator and creating original artwork for advertisements, brochures, magazines, or other printed materials, social media post, email marketing and website artwork content.-Design digital images or other types of marketing materials and contribute to layout, typography, and photography decisions-Coordinates with internal teams, including marketing, in the design concept phase through completion of a project.-Create wireframes, storyboards, user flows, process flows and sitemaps to communicate interaction, design ideas for website designing and maintaining the appearance of websites by enforcing content standards.-Designing and developing our company's website’s architecture as well as building new features and functionalities and building and implementing new themes and plugins.

    • Sales and Product Manager
      • Apr 2013 - Mar 2017
      • Muscat Governorate, Oman

      -Providing technical support to customers who have questions about their device or its applicationInstalling software updates on devices and helping customers set up new phones, macbooks, ipad and other Apple devices for the first time-Performing diagnostic testing to identify and resolve issues with devices that are malfunctioning and providing training to customers on how to use their new device-Analyzing data from customer surveys to identify product trends and areas for improvement-Providing technical support for Mac computers, including troubleshooting problems with software or hardware and educated customers on the features and benefits of Apple products and services. -Resolved computer hardware and software issues, printing, installation, word processing, email, and operating systems issues.-Drive the product and business-planning process across cross-functional teams of the company and appraise new product ideas and strategize appropriate to-market plans-Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective and assess current competitor offerings, seeking opportunities for differentiation-Analyze product requirements and develop appropriate programs to ensure they’re successful achieved and develop, implement, and maintain production timelines across multiple departments

  • dotPH
    • Ortigas, Metro Manila, Philippines
    • IT Support Specialist
      • Dec 2011 - Jun 2013
      • Ortigas, Metro Manila, Philippines

      -Maintain the company’s three servers located in different data center. Testing server’s performance before its implementation by running software and making sure it passes the highest performance--Manage networks and all technical issues in head office. -Giving technical training to all staffs on a monthly basis especially for new software implementation and hardware development.-Troubleshooting and resolving IT issues in a timely manner and installing and configuring hardware and software.-Talking coworkers through the process of fixing technical issues and documenting common support procedures that coworkers can followS-Prioritizing your workload to ensure the most critical issues are resolved first and providing support remotely when necessary

  • Power Mac Center
    • San Juan, Metro Manila, Philippines
    • Apple Mac Engineer
      • Sep 2008 - Sep 2011
      • San Juan, Metro Manila, Philippines

      -Repairs MacBook and iMac by conducting diagnosis on machine by module isolation process and perform replacement of defective part. -Make a thorough analysis on the defective machines and escalating it to Apple Center based in Singapore for further diagnosis. -Coordinate with the team regarding issues and create documentation for future reference.-Specialized on iPhone Troubleshooting Procedure. Repair using basic troubleshooting guide handouts by Apple. Restore the defective iPhone using iTunes. Isolate the problem based on the error codes encountered (Mac and PC).

    • Repair Engineer
      • Aug 2007 - Aug 2008
      • Olongapo City

      -Conducts failure analysis on defective mainboards by signal tracing and pin-to- pin analysis on Integrated Circuit component. Interpret Schematic Diagrams to determine the component layouts and hardware architecture in solving mainboard’s functional defects.-Use oscilloscopes, digital multimeter and other equipment to trace and check the mainboard components signals.-Perform chip replacement on mainboards using hot air blower and soldering iron.-Perform Basic Input / Output System (BIOS) IC programming using BIOS programmer.-Coordinate with the teams to solve problems unknown issues and do a regular meeting to highlight all new repair strategies for everyone to follow as a guide.

Education

  • 2002 - 2007
    Bataan Heroes Memorial College
    Bachelor of Science, Computer Engineer

Suggested Services

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Industry Focus. “IT Services and IT Consulting”

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