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Anshul Bawa is a seasoned management professional with expertise in tourism, hospitality, and team management. He has over 20 years of experience in leading various business units and developing strategic marketing campaigns. Anshul holds a Master's degree in Tourism Management from Kurukshetra University.

Experience

  • Zenith Leisure Holidays Ltd
    • Noida, Uttar Pradesh, India
    • Head - Leisure Travel Business
      • Jun 2023 - Present
      • Noida, Uttar Pradesh, India

  • SanKash
    • Gurugram, Haryana, India
    • Vice President - Growth & Alliances
      • Oct 2021 - May 2023
      • Gurugram, Haryana, India

      • New alliances for business development, market share expansion, key account management for deeper penetration, market insights, and providing quality customer service• Building new revenue streams through product innovation, vendor management, consumer insights, driving process efficiencies to improve both market share & margins• Supply (NBFC, Insurance Partners) management for product innovation, improving revenue margins, delivering service excellence & technology integration• Marketing alliances with Tourism Boards, Cruise Liners, OTAs, Tour Operators etc.

    • Business Unit Head
      • Feb 2016 - Oct 2021
      • Noida

      • Ideation to profitable execution. Identifying & investing in key business opportunities, developing the concept for profitable and sustainable growth.• Managing business operations, forecasting cash flow & business investments, working capital management, enhancing profitability and managing market challenges• Networking, vendor management, contracting & negotiation, competition analysis, product development & pricing• Developing marketing campaigns, lead sourcing, web development, optimising conversions and ROI• Deliver differentiation, personalised handling, enhanced on tour customer experience for repeat & referral business• Sales & operations management to review and use existing customer insights aiding innovation and product enhancements

  • Coconnect.in
    • Noida Area, India
    • Business Unit Head
      • Mar 2015 - Jun 2016
      • Noida Area, India

      • Conceptualised to bridge the gap of job ready talent pool and tourism industry demands.• Connecting campuses & industry, enabling talent pool & collaborating with colleges to offer co-branded content• Innovated & developed simulation-based training methodology to develop job ready resources• Pioneered, developed & deployed e-learning skill development platform to expand geographical reach and offer affordable courses

    • AGM Products
      • Jul 2008 - Jun 2014
      • Noida

      • Successfully contributed to the ideation, innovation, scoping, development, enhancement of the outbound holiday products• Expertise in setting-up outbound tourism and building from scratch, hi- end product innovations and proven operational excellence in establishing an end-to-end vendor management eco-system across renowned multinational & large-scale travel companies.• Handling complete operations, contracting & product development portfolio for one of the fastest growing brands and segment with its range of product offerings• Work cross functionally to develop and creative ideation aimed at improving current products and generating ideas for new products and services• Work closely with sales, and operations team to review and use existing customer insights to aid in innovation and product enhancement• Develop and manage product content, including brochure and online tour copy, maps and provide insight into imagery and online and print merchandising• Act as the project manager for any new product initiatives, from the ideation and discovery phase, through to operational implementation and go to market launch• Work with local sales, product and operations resources to implement new and changed product at the field level• Provide product marketing insight, strategy, direction, and support, and define specific differentiators on product positioning• Work closely with yield and operations on inventory creation and ongoing control to ensure yield targets are achieved• Successfully maintain and enhance all product with respect to quality control, customer satisfaction and new/unique opportunities• Coordinate with the global product and contracting team• Maintain a high level of competitive analysis to ensure existing product remains competitively positioned in the market• Participate in product presentations to consumer and travel agent groups as necessary and appropriate• Managing business operations

  • Holiday Bazaar
    • New Delhi Area, India
    • Head Outbound
      • Mar 2007 - Jun 2008
      • New Delhi Area, India

      • Establishing B2C holidays division Heading operations and contracting• Heading the P&L centre of holidays division

    • Operations Manager
      • Jul 2000 - Feb 2007
      • New Delhi Area, India

      Managing outbound holidays operations & contracting

  • Concord Travels & Tours
    • New Delhi Area, India
    • Sr. Executive
      • Jun 1998 - Jun 2000
      • New Delhi Area, India

      • Sales & Operations for Outbound Holiday products

Education

  • 1996 - 1998
    Kurukshetra University
    Masters in Tourism Management, Tourism and Travel Services Management

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Industry Focus. “Hospitality”

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