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Anouk Van De Laar is a seasoned product manager and customer experience expert with 10+ years of experience in full-stack web development, marketing communications, and sales. She holds a Master of Arts degree in Diversity Management and Communication and Information Sciences from Tilburg University. Anouk is proficient in multiple languages, including Dutch, English, French, and German, and has experience working with various software platforms, including Coosto and Microsoft Office.

Credentials

  • Design Thinking
    BrainStation
    Oct, 2019
    - Apr, 2026
  • Insurance Agent - Other Than Life (OTL)
    Insurance Institute of Canada
    Dec, 2018
    - Apr, 2026

Experience

    • Canada
    • Insurance
    • 1 - 100 Employee
    • Product Manager, Customer Experience
      • Dec 2022 - Present

      - Responsible for Onlia's Customer & Digital strategy, managing the digital customer journey end-to-end.- Manage the portfolio of customer-facing programs. Oversee and coordinate all CX projects, products, and initiatives across the organization to ensure alignment with strategic objectives.- Own IT development roadmap, maintain product backlog, and oversee planning, development and launch of new product experiences.- I play a key role in Onlia’s change management process by facilitating workshops in the conception stages of program planning, identifying resource requirements, addressing issues and risks, and resolving program conflicts.- Provide business and functional product requirements for customer-facing products.- Provide comprehensive program reporting to the Chief Executive and Board level.- Part of the executive management team, reporting directly to the President.

    • Customer Experience Manager
      • Jan 2021 - Dec 2022

      - Developed a 360-degree view of the customer, including key performance and CX metrics, and customer journey maps. Managed the digital customer journey end-to end.- Skilled in problem discovery, adept at identifying customer wants and needs, and proficient in collaborating cross-functionally to devise effective software solutions.- Led transformative projects to enhance the digital customer experience, increase self-service and operational efficiency by enhancing our products and services. Reached a Net Promoter Score (NPS) of 57. - Drove significant improvement in customer retention by leading initiatives to optimize business-critical processes.- Fostered a collaborative environment by working cross-functionally to map, prioritize, develop and implement tools aimed at optimizing CX (e.g. IT development, Product, Design, Data, Marketing and customer-facing teams).

    • Customer Experience Analyst
      • Sep 2018 - Dec 2020

      - Single-handedly rolled out Onlia's Voice of the Customer Program, demonstrating initiative and proactive leadership. - Identified emerging trends, delivered key insights and made CX business recommendations.- Implemented chatbots/AI strategically designed to enhance customer satisfaction and operational efficiency. - Elevated team performance through hands-on training and coaching of customer-facing staff, equipping them with the skills to deliver exceptional customer service.

    • Community Specialist
      • Sep 2017 - Sep 2018

      - Developed Onlia’s social media & community management strategy.- Initiated a brand community on social media and engaged with influencers and brand ambassadors.- Assisted in executing marketing campaigns and content strategy.- Developed processes and tools to empower the future Customer Support team (e.g. Microsoft Dynamics CRM, complaint process).

    • Team Lead
      • Nov 2015 - Sep 2017

      - Managed daily operations for the inside sales team, including planning and coaching, reporting, and process enhancements.- Developed a structured method for handling RFI and RFPs, streamlining the response process and enhancing overall effectiveness.

    • Account Manager Client Support
      • Nov 2014 - Sep 2017

      - Facilitated the sales process of our SaaS software platform and fostered customer loyalty. Mainly responsible for high-value contract clients (Fortune 500) and the global client base.- Wrote winning responses for RFI/RFPs while adhering to strict deadlines and European procurement legislation. - Performed contract negotiations, including legal review.

    • Netherlands
    • Hospitals and Health Care
    • 700 & Above Employee
    • Inside Sales Representative
      • Sep 2012 - Oct 2014

      Involved in the process of care mediation with a strong personalized focus on the patient.

    • Communications & PR Specialist
      • May 2013 - Jul 2014

    • Administrative Assistant
      • Nov 2007 - Jul 2013

    • Student Ambassador
      • Nov 2010 - Aug 2012

Education

  • 2011 - 2012
    Tilburg University
    Master of Arts - MA, Diversity Management
  • 2010 - 2011
    Tilburg University
    Master of Arts - MA, Communication and Information Sciences
  • 2007 - 2010
    Tilburg University
    Bachelor of Arts - BA, Communication and Information Sciences

Suggested Services

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Industry Focus. “Insurance”

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