Bio
Credentials
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Design Thinking
BrainStationOct, 2019- Apr, 2026 -
Insurance Agent - Other Than Life (OTL)
Insurance Institute of CanadaDec, 2018- Apr, 2026
Experience
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Canada
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Insurance
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1 - 100 Employee
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Product Manager, Customer Experience
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Dec 2022 - Present
- Responsible for Onlia's Customer & Digital strategy, managing the digital customer journey end-to-end.- Manage the portfolio of customer-facing programs. Oversee and coordinate all CX projects, products, and initiatives across the organization to ensure alignment with strategic objectives.- Own IT development roadmap, maintain product backlog, and oversee planning, development and launch of new product experiences.- I play a key role in Onlia’s change management process by facilitating workshops in the conception stages of program planning, identifying resource requirements, addressing issues and risks, and resolving program conflicts.- Provide business and functional product requirements for customer-facing products.- Provide comprehensive program reporting to the Chief Executive and Board level.- Part of the executive management team, reporting directly to the President.
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Customer Experience Manager
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Jan 2021 - Dec 2022
- Developed a 360-degree view of the customer, including key performance and CX metrics, and customer journey maps. Managed the digital customer journey end-to end.- Skilled in problem discovery, adept at identifying customer wants and needs, and proficient in collaborating cross-functionally to devise effective software solutions.- Led transformative projects to enhance the digital customer experience, increase self-service and operational efficiency by enhancing our products and services. Reached a Net Promoter Score (NPS) of 57. - Drove significant improvement in customer retention by leading initiatives to optimize business-critical processes.- Fostered a collaborative environment by working cross-functionally to map, prioritize, develop and implement tools aimed at optimizing CX (e.g. IT development, Product, Design, Data, Marketing and customer-facing teams).
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Customer Experience Analyst
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Sep 2018 - Dec 2020
- Single-handedly rolled out Onlia's Voice of the Customer Program, demonstrating initiative and proactive leadership. - Identified emerging trends, delivered key insights and made CX business recommendations.- Implemented chatbots/AI strategically designed to enhance customer satisfaction and operational efficiency. - Elevated team performance through hands-on training and coaching of customer-facing staff, equipping them with the skills to deliver exceptional customer service.
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Community Specialist
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Sep 2017 - Sep 2018
- Developed Onlia’s social media & community management strategy.- Initiated a brand community on social media and engaged with influencers and brand ambassadors.- Assisted in executing marketing campaigns and content strategy.- Developed processes and tools to empower the future Customer Support team (e.g. Microsoft Dynamics CRM, complaint process).
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Team Lead
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Nov 2015 - Sep 2017
- Managed daily operations for the inside sales team, including planning and coaching, reporting, and process enhancements.- Developed a structured method for handling RFI and RFPs, streamlining the response process and enhancing overall effectiveness.
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Account Manager Client Support
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Nov 2014 - Sep 2017
- Facilitated the sales process of our SaaS software platform and fostered customer loyalty. Mainly responsible for high-value contract clients (Fortune 500) and the global client base.- Wrote winning responses for RFI/RFPs while adhering to strict deadlines and European procurement legislation. - Performed contract negotiations, including legal review.
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Netherlands
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Hospitals and Health Care
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700 & Above Employee
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Inside Sales Representative
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Sep 2012 - Oct 2014
Involved in the process of care mediation with a strong personalized focus on the patient.
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Communications & PR Specialist
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May 2013 - Jul 2014
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Administrative Assistant
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Nov 2007 - Jul 2013
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Student Ambassador
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Nov 2010 - Aug 2012
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Education
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2011 - 2012Tilburg University
Master of Arts - MA, Diversity Management -
2010 - 2011Tilburg University
Master of Arts - MA, Communication and Information Sciences -
2007 - 2010Tilburg University
Bachelor of Arts - BA, Communication and Information Sciences
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Industry Focus. “Insurance”
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