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Anoop Kumar is a seasoned professional with extensive experience in New Business Development, Customer Service, Sales Management, and Marketing Strategy. He has held various roles in companies such as MediaMint, Zippr, and Bennett, Coleman and Co. Ltd. (Times Group), where he has developed strong skills in team management, account management, and sales. Anoop holds a Master of Business Administration (MBA) from Cardiff Metropolitan University and a Bachelor of Science (BS) from Osmania University.

Experience

    • India
    • Advertising Services
    • 700 & Above Employee
    • Delivery Manager
      • Apr 2023 - Present

    • Associate Manager
      • Apr 2021 - Mar 2023

    • Team Leader
      • Apr 2019 - Mar 2021

    • Team Coordinator
      • Apr 2015 - Mar 2019

      •Handle day to day operations of the support team•Creating agents scorecard and quality report, and publishing them•Work in different shifts by monitoring the performance and ensuring the team meets, the SLA’s •Schedule agents’ working hours and allocate them to different shifts depending on their experience and tenure level•Review agents’ tickets, and report to the client with the desired action plan•Work with the Poland team and help them to understand the quality parameters, thereby bring their scores in control•Taking monthly and week 1-1with the agents and providing them the feedback•Monitor team members and check if they need any refresher training on the product•Analyzing the trends in the agents scores and helping the agents to perform & achieve their goals•Distribute reports to the appropriate personnel•Taking interviews/Campus recruitments

    • Ad Ops Analyst
      • Apr 2014 - Apr 2015

      •Assisting the advertisers in setting up the account and providing them with the Onboarding steps•Sending pixel to the client and work with them directly for implementation.•Troubleshooting the pixel on website•Assisting the clients to troubleshoot first party cookie segments•Setting up enhanced conversion tracking to pass back conversion revenue and external order id’s•Event/button pixel troubleshooting•Implementing enhanced conversion tracking on the conversion page and passing customers to our system•Campaign troubleshooting Facebook RTB, WCA, Instagram and General web•Issue with Google Analytics(tracking problem with the UTM’s and data discrepancy between two systems)•Gathering product feed and troubleshooting•Setting up Email campaigns and their troubleshooting •Uploading CRM list and matching the users with LiveRamp for Web & Facebook •Reporting issues(Worked closely with engineering team to resolve the issue)•Migrating billing methods from pre-paid to postpaid and vice-versa•Dashboard loading issues, website loading time, checking the pixel functionality•Filing a bug reports to the product engineers through Jira•Worked directly with the Facebook direct support team on solving system wide Facebook sync and objectives•Running curl commands to change the Facebook page URLs•Manual setup of Facebook payment method to sync to AdRoll•Running SQL queries to get the data base report on multiple tool based problems and manage events of finding out “who messed up everything”•Integration setup Facebook, Instagram, Shopify, Magento, Woo Commerce & WordPress enabling safari for active conversion count•Setting attributions according to the client requirement•Google tag manager setup for the clients for all the tags tags setup•Cross device opt-ins and prospecting data issues•Ensuring to check the website/ad policies before heading for approval

  • Zippr
    • Hyderabad Area, India
    • Product Manager
      • Jul 2013 - 2014
      • Hyderabad Area, India

      •Reached out to various clients to promote the app, and converted many enquiries (to the clients related to travels, food & delivery business) into successful business•Promoted the app through various events in different colleges•Trained the team on delivering the information and how it is applicable to the various business in the market

    • Response Department - Marketing Officer
      • Jun 2011 - Jul 2013
      • Hyderabad Area, India

      •Promoting Education Times Supplement & TGEC (Times Global Education Counsel) in various educational institutions, corporate offices and various training centers’.•Upcountry plans such as seminars in Vijayawada, Warangal and Tirupati are being organized and events are being conducted.•Organizing and managing every week’s counseling sessions that are held at Times Office.•Organizing of Counseling ads and general ads across 7 cities and their costing are being maintained. •Maintaining the database and addition of more clients on daily basis•Responding to students, corporate employees through calls, meeting them face-to-face and giving them right counseling on various countries.•Preparing every week’s marketing plans and strategies that needs to be executed for more sales.•Visiting various branches all over the India during counseling sessions by various universities. •Coordinating with other branches marketers and brief them daily basis regarding the activities that needs to be done for that particular week.•Have touch based more than 250 colleges in Hyderabad and other areas in Andhra Pradesh.

    • Business Development Executive
      • Oct 2008 - May 2011

      •Assisted marketing team on various products, software services and training services•Preparing every week’s training sessions on different products to the Sales and Marketing teams.•Dealings with various Company clients such as HCUK, Palmer Rocks, Sky Network, T-Mobile connections, Leeds Metropolitan University, through calls, meeting them face-to-face and finalizing the contracts for various products•Managed business development by adding new clients and achieving increased sales growth•Preparing every week’s business plans and providing reports to Business Development Manager•Assisting right strategies to the marketing team and ensuring perfect customer satisfaction with the service•Demonstrating various products and their uses to the team and to build their confidence level for better sales

Education

  • 2007 - 2008
    Cardiff Metropolitan University
    Master of Business Administration (MBA), Project Management & Managing Finance
  • 2003 - 2006
    Osmania University
    Bachelor of Science (BS), Microbiology, Genetics, Chemistry
  • 2001 - 2003
    Vikas Junior College
    Bi.P.C, Botany, Zoology, Physics & Chemistry
  • 1991 - 2001
    St Aloysius High School
    General Subjects, Mathematics & Science

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Industry Focus. “Advertising Services”

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