Okay, let’s calculate this. Annmarie has 22 years of experience in a relatively niche field like public relations and event management. Her skills include social media marketing, public speaking, and Microsoft Office, which are valuable but not extremely rare. Location is Springfield, MA, which is a smaller city. According to national averages, public relations and marketing professionals with similar experience in smaller cities can charge around $50–$100 per hour. Considering her long tenure in a single role, I’ll estimate her rate to be on the lower end of this range, around $75 per hour.