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Annie Polan is a seasoned marketing professional with 10+ years of experience in social media marketing, online marketing, and event planning. She has a strong background in managing teams, analyzing campaign data, and developing marketing strategies. Annie holds a Bachelor of Arts degree in Economics and Accounting from the University of California, Santa Barbara.

Experience

    • Math Teacher
      • Aug 2021 - Present

  • bswift
    • Greater Chicago Area
    • Analyst
      • Jan 2019 - Jul 2020
      • Greater Chicago Area

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Team Lead, Account Management
      • Dec 2017 - Dec 2018

      • Manage a team of account managers who oversee social media advertising campaigns for Fortune 100 clients in the B2C and B2B verticals, and a collective annual budget of $16M+•Identify client upsell and renewal opportunities by pitching incremental media and technology solutions in order to grow team revenue• Responsible for the performance of account managers and their development and growth within the company and within their careers• Identify gaps in internal and external processes and develop methods to streamline. Create plans for adoption of new processes and oversee implementation among the team• Maintain and develop business relationships with Fortune 100 clients along with marketing agencies, and social platform partners including Facebook, Pinterest, Snapchat, Twitter, LinkedIn, YouTube

    • Senior Ad Manager
      • Feb 2017 - Dec 2017

      • Responsible for the execution and management of paid social media advertising campaigns for a portfolio of clients using Facebook, Instagram, Twitter, Pinterest, Snapchat, and YouTube• Secure incremental revenue on client’s existing social media campaigns to work towards hitting our account revenue goal • Analyze campaign data to pull out strategic insights. Use these findings to curate actionable recommendations for clients to inform future campaigns and develop test plans to garner new learnings• Onboard and train new team members across all 6 social platforms and assist them in developing skills for completing tasks in the most efficient manner• Manage annual budgets for a portfolio of clients and ensure spend thresholds are met and delivered most effectively while driving strong campaign performance

    • Ad Manager
      • Jul 2015 - Feb 2017

      • Responsible for the execution and management of paid social media advertising campaigns for a portfolio of clients using Facebook, Instagram, Twitter, Pinterest, Snapchat, and YouTube•Optimize social campaigns to improve performance and exceed clients’ Key Performance Indicator goals• Communication with internal teams regarding campaign delivery data and KPI performance updates

  • CouponAmigos
    • Santa Barbara, California Area
    • Website Manager/ Marketing Director
      • Jun 2014 - Feb 2015
      • Santa Barbara, California Area

      • Manage Price Per Click (PPC) advertisements and optimize Earnings Per Click (EPC) advertisements for thousands of online merchants using Google Adwords • Analyze the market trends and daily performance reports to develop a new or existing advertising plan for affiliated merchants on CouponAmigos• Record daily reports of commissions and profits to strategize where and how online traffic can be converted into sales through the creation of new coupon content • Manage a daily budget and decide how to distribute spending on Google Adwords

    • Online Marketer
      • Aug 2010 - Jun 2014

      • Create and manage the coupon content of over 1000 merchant pages to convert internet traffic into online sales• Develop marketing strategies and write descriptions for international online retailers to be accessed by online customers• Sort and organize affiliated merchants based on market demands and customer trends to display up-to-date deals and promotions

    • Hostess
      • Jun 2013 - Sep 2013

      • Manage and organize customer reservations • Attend to customer needs and assist in the customer service experience

    • Office Assistant
      • Jun 2012 - Sep 2012

Education

  • 2011 - 2015
    UC Santa Barbara
    Economics and Accounting
  • 2011 - 2015
    University of California, Santa Barbara
    Bachelor of Arts (B.A.), Economics and Accounting

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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