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Annie Haotian Zhao is a seasoned marketing expert with a strong academic background in marketing and technological innovation. As a lecturer at New Channel International Education Group and Worcester Polytechnic Institute, she has developed expertise in market research, analysis, and translation. With a native proficiency in English, Japanese, and Chinese, Annie excels in online marketing, social media management, and content creation. Her certifications include the American Marketing Association Marketing Research Certificate, Digital Analytics Fundamentals from Google Analytics Academy, and a Business English Certificate Higher from the University of Cambridge ESOL Examinations.

Credentials

  • AMA Marketing Research Certificate
    American Marketing Association
    Dec, 2013
    - Apr, 2026
  • Digital Analytics Fundamentals from Google Analytics Academy
    Google
    Oct, 2013
    - Apr, 2026
  • China Accreditation Test for Translators and Interpreters
    Ministry of Human Resources and Social Security, PRC
    Nov, 2011
    - Apr, 2026
  • Business English Certificate Higher
    University of Cambridge ESOL Examinations
    May, 2010
    - Apr, 2026
  • Inbound Marketing Certificate
    HubSpot
    Apr, 2014
    - Apr, 2026

Experience

    • Lecturer
      • Jan 2018 - Present
      • Qingdao, Shandong, China

  • Woodpecker education
    • Qingdao, Shandong, China
    • Lecturer
      • Apr 2016 - Jan 2018
      • Qingdao, Shandong, China

  • The Open University of China
    • Qingdao, Shandong, China
    • Researcher
      • Sep 2015 - Apr 2016
      • Qingdao, Shandong, China

  • Hum CG
    • Qingdao, Shandong, China
    • Product Manager
      • May 2015 - Sep 2015
      • Qingdao, Shandong, China

  • WEMA USA, INC.
    • Miami/Fort Lauderdale Area
    • Marketing Specialist
      • Sep 2014 - Jan 2015
      • Miami/Fort Lauderdale Area

    • Investor Relations Mobile, Summer Intern
      • Jun 2014 - Aug 2014
      • Boston

      Product Analysis • Build metrics for segmentation in software usage data and measure user loyalty in Excel• Supported the Product Manager in mobile testings on various operating systems (iOS, Android, and Blackberry) and reporting • Gathered competitor intelligence and performed competitive analysis on mobile offerings in investor relations (IR) industry• Organized client feedbacks and kept documentation for feature requests• Conducted research and compose reports on mobile trends (smartphones/tablets preference, market penetration) in enterprises

    • United States
    • Higher Education
    • 700 & Above Employee
    • Research Assistant
      • Aug 2013 - Jun 2014

      Assisted with in in-depth interviews and focus groups on Consumer Behavior subjects and organized transcripts.Used Nvivo to assist the coding of interview transcripts.Conducted literature Research on Marketing topics including e-commerce, online marketing, digital marketing and cause-related marketing, etc., through EBSCOhost database.Drafted paper summaries and literature reviews on researched articles, and employed data visualization in the report.

    • Teaching Assistant for the Frontiers' Program
      • Jul 2013 - Jul 2013

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • President, WPI Chapter
      • Jan 2014 - May 2014

      Oversee Chapter’s Marketing efforts through Social Media (Facebook and Twitter) Manage on-campus Email Marketing efforts and maintain line of communicationsCoordinate group activities, communicate with officers, faculty advisers and stakeholders Initiate and develop on/off-campus relations with corporations and other Activity offices and organizationsHelp design Marketing materials and organize Marketing campaigns on campusStarted a Mentorship Program that involves 10+ members with CVS Caremark, ongoing since Sept. 2014

    • Vice President of Communications
      • Jul 2013 - Dec 2013

      Draft emails to potential members on a regular basis.Facilitate communications in/outside the organization.Maintain updates with Board of Advisors.Follow up leads from potential speakers from professional conferences.Communicate on behalf of the organization with the School of Business and the national Chapter.Attend the Annual Conference in Boston and MA Women's Conference in 2013.Attend the Northeastern Regional Retreat.Help with school booth with questions from potential B-school students on professional sessions.

  • Fitivity Inc.
    • Worcester, MA
    • Marketing Analyst Intern
      • Jan 2014 - May 2014
      • Worcester, MA

      Work with Google Analytics to identify trends and recent progress.Analyze the data from Google Analytics to learn customer preference and suggestions for updates.Generate reports for weekly review.Analyze user experience (exit rate, return rate, etc) when using the apps.Maintain and update the Content Management System (CMS).Create content for the apps.Identify keywords to put in description to make the apps more available.Work with teams to update the database.

    • Vice President of Events
      • Mar 2013 - Dec 2013
      • WPI, MA

      Organized and completed the AMA Marketing Research Certificate Program that included 15 people.Planned and facilitated Chapter eventsAttended social events outside campus as an officer and seek event opportunitiesContributed to ideas in marketing communicationsCommunicated with Board of Advisors with organization updates/suggestionsCo-operated with Marketing Team and Public Relations Team in executing plansVolunteered as a student judge with Outstanding Marketing Week hosted by the National Chapter

    • Fundraiser
      • May 2013 - Aug 2013
      • Worcester MA

    • Graduate Assistant
      • Jan 2013 - Apr 2013

      Helped with video documentation and production of lectures Facilitated communications between students and Professor

  • freelancer
    • Qingdao, Shandong, China
    • Interpreter/Translator
      • Jun 2012 - Dec 2012
      • Qingdao, Shandong, China

      Served international conferences as Simultaneous Interpreter. (International Workshop on Digital Core Analysis Technology, July 2012 in Qingdao)Provided consulting services to students in term of choosing school/major.Adviser for Chinese students who want to study abroad.Assisted in preparations of documents, translation and proofreading.

  • Qingdao Continental Imp&Exp Co
    • Qingdao, Shandong, China
    • Trade Assistant & Interpreter
      • Apr 2012 - May 2012
      • Qingdao, Shandong, China

      Conducted product research for the start-up companyAssisted in the business negotiation with clients and potential suppliersHelped the communications between Market Supervisor and Executive Officer

    • Event Organizer
      • Apr 2012 - May 2012
      • Qingdao, Shandong, China

      Organized 3 lectures in 3 universities in QingdaoBooked event spaces, negotiated on the fees, and coordinated Marketing efforts for the lecturesTook charge of the logistics and coordinated travel arrangement of speakers

  • Zhongyuan Law Firm
    • Qingdao, Shandong, China
    • Paralegal Intern
      • Feb 2012 - Apr 2012
      • Qingdao, Shandong, China

      Classifed case filesHelped with administration workFacilitated meetings with clientsTranslated court documents

  • 3DM.com
    • Qingdao, Shandong, China
    • Editor and Translator
      • Oct 2011 - Jan 2012
      • Qingdao, Shandong, China

      Edited and Translated news articles in the game industry.Identified readers' interest through comments and feedbacks.Drew site attractions by engaging people.

  • ING Nederland
    • Hong Kong
    • Intern
      • Feb 2011 - Feb 2011
      • Hong Kong

      Conducted Market Reseach on people's preference in insurance productsLearned and analyzed the company's insurance products and the market in Hong KongOrganized and coordinated group work as a Team Leader

    • Marketing Intern
      • Sep 2010 - Jan 2011
      • Beijing

      Specialized in Customer ProfilingPublicized and recommended excellent students to join our programConducted Team management.Achieved best performance in Qingdao University.

Education

  • 2012 - 2014
    Worcester Polytechnic Institute
    Master's Degree, Marketing and Technological Innovation
  • 2009 - 2012
    Qingdao University
    Bachelor of Economics, Finance
  • 2008 - 2012
    Qingdao University
    Bachelor of Arts (B.A.), English Language and Literature/Letters

Suggested Services

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