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Annette Shahedi is a seasoned digital marketing specialist with over 13 years of experience in full-stack web development, SEO, SEM, and online marketing. She has worked with various companies, including Hearst Media Services, Leon Foundation, and WSpider Technology Inc., providing complete portfolio of digital solutions, search engine marketing, and online advertising.

Experience

  • Hearst Media Services--GateList Division
    • 2107 North First St. San Jose, ca 95134
    • Senior Digital Marketing Specialist
      • Mar 2011 - Present
      • 2107 North First St. San Jose, ca 95134

      Gatelist DivisionComplete Portfolio of Digital SolutionsOnline & Print Listings – Attract new customers who will search and find your businessSearch Engine Marketing – Reach those ready to buy now and move your bottom line nowPress Releases – A simple and innovative way to boost your online presence on search engines and get new customers to find youGeographic Targeting – Reach prospects who live in specific areasSocial Media – Manage your presence online to grow a loyal customer base through Facebook, Twitter, FourSquareOnline Videos – Add motion and sound to your marketing messageOrganic Search – Move to the top of the search rankingsReputation Management – Be a part of the most important online conversation, the one consumers are having about you.

    • Executuve Vice President
      • Sep 2009 - Present

      Who We Are The Leon Foundation is a 501(c)(3) non-profit organization structured in the great Golden State of California. The Leon Foundation is a group of intellectual and business people that have passion for knowledge and education. They are dedicated to support education in the countries of South America giving hope to those less fortunate to have access to technology. Their humanity reflects that passion. They focus their educational support in places where they can make unique and positive contributions.Mission StatementThe Mission of the Leon Foundation is dedicated to improve the quality of education of less fortunate people in South America by providing equipment to support network education, have access to other cultures and to be interconnected with the world. Our Goals1. To enrich the education of people in South America.2. To promote technology and access to other cultures.3. To serve the less fortunate bringing hope with your help.Thank you for your kind interest and assistance. We appreciate all that you do to support our work.Giving Hope With Your Help

    • SEO/SEM Internet Marketing Consultant
      • Sep 2009 - Feb 2011

      *Web Spider Technologies, Inc. (WSpider) is an innovative, technology-driven company dedicated to providing a complete web marketing experience through our next-generation proprietary technology. - Responsible for formalizing search engine optimization (SEO) strategies and tactics and helps lead the technology team in their implementation across all websites and any brand extensions.- Serves as a functional expert when devising and executing inbound linking strategies (Search engine marketing (SEM), cross-linking, social media marketing). - Works closely with marketing and product development teams.- Typical duties include: analyzing website traffic and providing well-defined technical, design, content, optimization strategies for search engine improvement; developing SEO website assessments and recommendations and translating them into technical requirements; providing SEO guidance in technical areas (server infrastructure, website structure and page construction); reviewing and managing all page tagging; and consistently analyzing changing opportunities and monitoring trends in search engine algorithms and important keywords.

    • Senior Account Executive
      • Feb 2005 - Jan 2009

      - Responsible for all sales (Hard copy & Internet) and business development functions in an assigned territory including proposal generation and contract negotiations. - New client development duties include cold calling, hosting marketing events, industry and client networking and driving attendance to company sponsored events. Drive usage and value proposition to clients to ensure renewal and sales opportunities within client base. - Prospect, negotiate and close enterprise sales to meet or exceed quota. - Build and maintain relationships with product sales team, product managers, marketing, and others who could have a positive impact on ability to sell.- Prepare and deliver professional sales presentations to a broad range ofaudiences, including managers and high level executives at customer locations.- Follow guidelines on Revenue Recognition, to maximize revenue and timing.- Translate customer's business and technical challenges into business solutions.- Exceed company’s sale targets in revenue and goals.

    • Senior Account Executive (Bilingual)
      • Mar 1999 - Nov 2004

      - Assisted customer resolving issues and obtaining best services (billing, payments, new services, etc)- Maintain personal top performance within the organization.- Exceed company’s sale targets in revenue and goals.- Responsible for using many different applications to help customers.- Conducted training and lead team of 24 achieve daily goals.- Assisted Manager with projects for the team.

    • Office Manager
      • Apr 1997 - Jan 1999

      - Establish training programs for new hires and lead personal.- In charge of account receivables and accounts payables.- Knowledge in Quick Books.- Process payroll.- Work in conjunction with Purchasing, Enginieering dept, Shipping, receiving and warehouse.- Run daily schedule and meetings.-- B2B sales.

    • Production Manager
      • Jan 1986 - Mar 1997

      - Develop one day turn around fulfillment process for 12 accounts.- Effectively managed inventory levels for lead processing accounts.- Established training programs for new hires.- Schedule assembly projects for day and night shift.- Responsible for supervision of 30- 40 people.- Monitored and evaluated performance of teams and leaders.- Coordinated quality control checks to monitor accuracy of projects.- Work in conjunction with Shipping, Customer Service, telemarketing, and Mechanical departments to effectively coordinate the production of manual assembly projects.- Monitored and reported time and performance studies to improve accuracy, quality and timeliness of projects.

Education

  • Universidad del Pacífico (PE)

Suggested Services

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Industry Focus. “Digital Marketing”

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