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Bio

Hi! I’m Annette, a bilingual digital marketer with hands-on experience managing social media and influencer campaigns for brands in the beauty, health, and lifestyle spaces. I’ve created high-performing content, negotiated influencer partnerships, and helped grow online communities through TikTok and Instagram. From working with dental clinics to collaborating with athletes and beauty professionals, I’ve learned how to connect the right message to the right audience, and I love doing it with creativity and purpose.

Credentials

  • Content Marketing Certification
    HubSpot Academy
    Nov, 2023
    - Dec, 2025
  • Social Media Certified
    HubSpot Academy
    Feb, 2024
    - Mar, 2026
  • Inbound Sales Certified
    HubSpot Academy
    Apr, 2023
    - May, 2025

Experience

    • United States
    • Cosmetics
    • 1 - 100 Employee
    • Social Media/Brand Manager (Contract)
      • Aug 2024 - Present
      • Miami, Florida

      Developed and executed social media marketing strategies, creating engaging TikTok and Instagram content to drive brand awareness and client engagement. Managed influencer outreach and negotiations, securing collaborations to enhance brand credibility and reach. Generated and nurtured leads through strategic TikTok and Instagram engagement, converting social media interactions into potential clients. Followed up with potential clients via social media to gather contact information and facilitate lead Conversion.

    • Social Media Coordinator (Contract)
      • Jan 2024 - Jul 2024
      • Miami, Florida

      Reviewed and curated high-quality images for social media, ensuring content aligned with brand aesthetics and compliance guidelines. Managed content selection and scheduling, optimizing visuals for engagement and audience appeal. Assisted in the design and creation of props for marketing campaigns, enhancing the visual storytelling of promotional content.

    • Brand Manager/Personal Assistant (Contract)
      • Sep 2023 - Nov 2023
      • Miami, Florida

      Managed branding and social media marketing for the clothing brand, Soul Runner, enhancing visibility and engagement. Orchestrated fan meetups and events to strengthen community engagement and elevate personal brand presence. Designed promotional materials, including flyers for fan giveaways, to drive audience interaction and brand loyalty. Provided administrative support, including scheduling appointments and managing logistics, to streamline operations.

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Digital/Social media Marketing Specialist
      • Feb 2019 - Dec 2021
      • Miami, Florida

      Assisted in the creation of the company’s website by developing copy and selecting images and videos for optimal engagement. esigned and created marketing materials, including company flyers and customer introductory videos, to enhance brand awareness. Managed the company’s social media platforms (Instagram and Facebook), capturing, editing, and posting content to drive organic growth. Developed and executed email marketing campaigns using Mailchimp to reach and engage potential clients.

Education

  • 2021 - 2024
    Florida International University
    Bachelor of Business Administration, Marketing

Services

Industry Focus. “Cosmetics”

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