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Bio

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Annette Hakim is a seasoned marketing professional with extensive experience in digital marketing, events coordination, and human resources. She holds a Bachelor of Commerce degree from Strathmore University and has received certifications in digital marketing and advertising from Google and HubSpot Academy.

Credentials

  • Digital Skills For Africa
    Google
    Jun, 2020
    - May, 2026
  • Digital Advertising
    HubSpot Academy
    Feb, 2023
    - May, 2026
  • Digital Marketing
    HubSpot Academy
    Feb, 2023
    - May, 2026
  • Content Marketing
    HubSpot Academy
    Nov, 2021
    - May, 2026
  • Email Marketing Certificate
    HubSpot Academy
    Feb, 2021
    - May, 2026
  • Inbound Marketing
    HubSpot Academy
    Feb, 2021
    - May, 2026
  • Digital Advertising
    HubSpot
    Jan, 2021
    - May, 2026

Experience

    • Account Manager
      • May 2021 - Oct 2023

      In this role, I focused on nurturing essential business partnerships and driving end-to-end marketing projects to meet consumer needs. I coordinated closely with creative teams, overseeing key marketing functions such ass 360 degree campaigns, strategic planning, digital campaigns, website designs, PR activities, and ongoing brand promotions for several reputable companies.My day-to-day involved understanding client requirements, planning projects, ensuring top-notch quality, leading brainstorming sessions, and managing communications with suppliers for smooth production. I collaborated with finance teams for budget approvals, orchestrated stakeholder coordination, and organized productive client meetings while keeping everyone updated on project progress.Beyond planning, I actively participated in campaign launches, tracked project milestones, and assessed results to refine strategies. My skills span strategic planning, team coordination, vendor management, and a data-informed approach to deliver impactful marketing solutions.

    • Digital Marketing Lead
      • Jul 2018 - Apr 2021
      • Nairobi

      In this role, I directed the performance marketing and digital marketing team in executing diverse online and offline campaigns, encompassing social media initiatives.Orchestrated PR strategies, drafted press releases, and served as the brand's representative across multiple platforms.Collaborated with cross-functional teams to guarantee consistent product alignment and scalability in advertising messages, campaigns, and product introductions.Leveraged insights to steer marketing strategies and optimize return on investment (ROI).Facilitated the onboarding of pertinent influencers for targeted campaigns.Oversaw and fostered enduring partnerships with both new and existing associates.

  • Bunisha
    • Nairobi, Kenya
    • Marketing Consultant
      • Mar 2020 - Jun 2020
      • Nairobi, Kenya

      -Provided insight on the overall marketing strategy including a detailed digital marketing plan. -Overseeing the website redesign and implementation of the online and offline strategies througout the project.-Spearheaded, created and contributed as a writer in their corporate blog and newsletter.

    • Account Manager
      • Feb 2018 - Jun 2018
      • Nairobi, Kenya

      - Communicating with clients to understand their needs and explain product value.- Building relationships with clients.- Collecting and analyzing data to understand consumer behavior.- Acting as a client advocate with a focus of improving buyer experience.

    • Teaching Assistant
      • Jan 2016 - Mar 2018

      - Providing leadership and direction to students- Identifying students’ strengths and weaknesses and providing guidance on self improvement.- Initiating projects for both staff and students to encourage effectiveness.- Offering special attention to individual student needs.- Providing creative solutions to challenges in the school environment.

    • Teaching Assistant
      • Jan 2016 - Feb 2017

      My responsibilities includeProviding leadership and direction to students.Identifying students’ strengths and weaknesses and providing guidance on self improvement.Initiating projects for both staff and students to encourage effectiveness.Offering special attention to individual student needs.Providing creative solutions to challenges in the school environment.

    • marketing Intern
      • Mar 2017 - Jul 2017
      • Nairobi

      - Creating and promoting online presence via social media.- Condusting telesales.- Maintaining customer relations.- Answering client queries.- Implementation of maketing strategy.

    • Marketer
      • May 2016 - Jun 2016

      Responsibilities include running social media accounts among more marketing platforms.Managing online and off line sales including Jumia, Rupu and many more online sales platforms.Customer relations.Follow up on deliveries and product reviews.

    • Events Organizer
      • Feb 2010 - Oct 2014
      • Nairobi

      - Planned, co-ordinate and organized events for the group.- Initiated income generating activities for the group.- Acquiring and analyzing post event data to enable increased event efficiency- Offered mentorship, guidance and counseling to members of the group.- Facilitated budgeting and proper resource allocation

Education

  • 2013 - 2017
    Strathmore University
    Bachelor of Commerce (B.Com.), Human Resources Management and Services and Marketing

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