Experience

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  Oak Bay Beach Hotel

  • Canada
  • Hospitality
  • 1 - 100 Employee

  • Marketing And Public Relations Manager

    • Sep 2021 - Present

    Responsible for the development, execution and management of all marketing and communication strategies for the Oak Bay Beach Hotel to drive revenue growth, increase brand awareness, and enhance the overall guest experience. Working closely with Sales, Food & Beverage, Spa, Front Desk, and Operations teams to ensure a cohesive approach to all marketing.- Responsible for the content creation and monitoring of all social media platforms, engaging with audiences and collecting data to influence future campaigns and efforts. - Has worked with over 50 influencers to increase brand awareness on a local, national and international level, creating content that can be repurposed by the hotel.- Responsible for the successful implementation of social media and online advertising. Google Analytics, Programmatics, SEO, Adword Campaigns. - Develops and executes all communication strategies and public relations programs within local, regional, and national markets- Contributes and leads initiatives by the hotel that drive community relationships, such as fundraising, donation collection, event and parade participation, sponsorships, and silent auction donations. - Creates press materials, organizes press trips, sites, familiarizations- Manages the creation and distribution of all email and newsletter campaigns- Collaborate with the sales and operations teams to create targeted promotions and campaigns.- Designs all creative materials - Oversees and executes all hotel content creation, including photo and video shoots with internal and external partners.- Created the brand voice and strategy across all conversations and digital channels- Responsible for the Marketing budget, and prepares reports of all marketing strategies and results - Seeks product placement and media distribution opportunities to leverage new and existing brand partnership opportunities - Works in close collaboration with tourism partners and industry stakeholders to showcase the destination

  • Marketing Manager

    • Mar 2020 - Sep 2021

  • Marketing Communications Coordinator

    • Jul 2018 - Mar 2020

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  Gap

  • Victoria, British Columbia

  • Visual Merchandiser

    • Oct 2017 - Jul 2018
    • Victoria, British Columbia

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  Couture for a Cause

  • Victoria, BC

  • Project Manager

    • Jan 2018 - Mar 2018
    • Victoria, BC

    As part of a final project for my degree, I was teamed up with five other classmates and asked to create a non-profit event for local organization VIDEA. We had just over two months to create the event and a budget starting at $80. My team and I decided to host a fashion show called Couture for a Cause, where we would showcase four local designers and multiple local models, using local hair sponsorship and makeup sponsorship as well as including a silent auction.- We sold over 200 tickets through word of mouth, Facebook ads and organic Facebook shares- We raised over $6000 to donate directly to the organization, which allowed us to support 12 individual youth to attend the Zambia Rural Youth Conference in Lusaka in August 2018- We raised the most funds that have ever been raised over the past 4 years of this class being held- We were recognized by YAM magazine, Victoria Buzz- Supported by Bayview Place Properties, Maxxam Insurance, Four Frames Photo Booth, Elate Cosmetics, Shampoo Hair Bar, Dellis Made, Sarah Runnalls Collection, Oxford clothing, Nude Swim Bar, Pachulah jewelry, Victoria Luxury Flowers and Paper Decor, VIDEA, Camosun CollegeOverall the event was a huge success with all stakeholders being very satisfied with the end result.

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  Miiko Skin Co.

  • 203-734 Aldebury Street

  • Director of Marketing and Creative Design

    • Aug 2016 - Sep 2017
    • 203-734 Aldebury Street

    Worked at the grassroots of a fresh local sustainable skincare brand on Vancouver Island with a small team of young professionals. The position was focused on the overall image and presentation of the brand to it's market audience.Responsibilities included:- Developing marketing campaigns and managing the execution- Expanding the reach of the company through the delivery of valuable, shareable content- Overseeing content development and making sure there is brand consistency through images, writing styles, fonts, logo placement, colour schemes and more- Developing the “voice” of the company in a friendly, open, and transparent manner- Using print and online media to connect the message of simple, natural, local to the company's community- Representing the essence of the company through various print and social media channels- Shadowing the experience of the products and the events into contact (print form media) and visual experiences (social media) to engage with their current customers and the people they recommend Miiko Skin Co too- Communicating to both customers online and reaching out to new collaborative opportunities and influencing opportunities- Creating all marketing materials and graphic designs

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  Concept Couture

  • Victoria, BC

  • Marketing and Social Media Director

    • Mar 2017 - May 2017
    • Victoria, BC

    Victoria's first ever see-it-buy-it-now Fashion Show:- all marketing and social media strategy- designing marketing materials- organizing store and brand owners for event- organizing volunteers for the event

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  Victoria Fashion Week

  • Victoria, BC

  • Social Media Assistant

    • Feb 2017 - Feb 2017
    • Victoria, BC

    - Responsible for contributing content to Snapchat and Instagram Stories for VFW- Helped the Social Media Director with filming, photography, and inspiration

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  Violette Boutique

  • 1303 Government Street

  • Sales Associate

    • Feb 2016 - Sep 2016
    • 1303 Government Street

    Responsibilities included: - Assisting with creation of daily Social Media posts, focusing on Instagram- Greeting customers- Determining customers' needs- Showing products and creating opportunities for sales using expert product knowledge- Basic housekeeping tasks- Processing sales transactions

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  Page One Publishing Inc.

  • Victoria, BC

  • Editorial Assistant

    • Jan 2016 - Sep 2016
    • Victoria, BC

    Responsibilties included:- Interviews for magazine features- In charge of engaging audience through all social media platforms of all three publications, including website design and maintenance- Assisted Editor- in-Chief and Associate Editor with editorial department duties and event assistance- Worked with photographer and fashion stylist on fashion photo shoots

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  Banana Republic / Gap Inc.

  • Brand Ambassador

    • Feb 2015 - Jan 2016

    Also Marketing and Visuals Specialist.Acknowledged for customer service through outstanding product knowledge and building sincere customer relationships. Engaged customers and influenced buying decisions. Provided exceptional product knowledge about quality, value, style, and versatility. Meets monthly sales and customer service goals. Managed and updated store’s Instagram feed, display cases, and creative/visual marketing tasks.

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  Gap / Gap Inc.

  • Retail Sales Associate

    • Nov 2011 - Feb 2015

    Played a solution-oriented role by helping multiple customers at a time in a fast-paced environment. Sensed the responses and reactions/behaviours of the customers and adjusted accordingly. Was often the sole employee in the Gap Kids store, which included maintaining the store while focusing on customers at all times.