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Annegret Barilli Mohr is a seasoned executive with a proven track record in leading cross-border teams and driving business growth through strategic planning and innovative digital solutions. Holding a Master's degree in Big Data & Business Analytics from 24ORE Business School, she has developed expertise in data-driven decision making, business intelligence, and supply chain management. With proficiency in multiple languages, including Italian, German, English, and French, Annegret excels in cultivating strong relationships with clients and partners across diverse markets.

Credentials

  • Big Data e Business Analytics
    24ORE Business School
    Jul, 2023
    - Apr, 2026
  • Implementing Supply Chain Management
    LinkedIn
    Jul, 2023
    - Apr, 2026
  • English TOEIC® Certificate: 900/945 points
    ETS - Institut für Ökonomie & Management, Stuttgart
    Aug, 2009
    - Apr, 2026
  • Deutsch ZMP® Zertifikat - note: 81/100 gut
    Goethe Institut Muenchen
    Jul, 2009
    - Apr, 2026

Experience

  • PHILIPP PLEIN
    • Lugano, Ticino, Switzerland
    • Head of Global Omnichannel Retail / Sales Operations
      • Nov 2023 - Present
      • Lugano, Ticino, Switzerland

      Dual Leadership Role:Cross-border team spanning CH, APAC, RU, and US, overseeing Omnichannel Retail Operations with a focus on Store Opening/Closure, Brick-and-Mortar operations, Cashier system & KPI monitoring, Inventory Management, instore multiplatforms online sales related operations. Additionally, responsible for training on digital solutions.Sales Operations Leadership within a cross-border team (CH, RU) with a focus on Credit Management, encompassing aging & cash flow reporting, credit scoring, and evaluation of clients’ creditworthiness.

  • Roberto Cavalli
    • Lugano, Ticino, Switzerland
    • Supply Chain & Operations Director / Sales Operations Director
      • Jan 2021 - Sep 2023
      • Lugano, Ticino, Switzerland

      Dual director role.Trained & led teams in CH and IT (customer service, credit collection, import/export, logistics, procurement and planning) as well managed suppliers (Goods, 2PL, 3PL and Supply Chain IT Solutions) and B2B key customers. Acted as credit manager (old debt collection, aging & cashflow reporting, credit scoring & clients’ creditworthiness evaluation). Oversaw global projects including a new 3PL Milan warehouse setup (from budget through tender to go live), new own online B2B & B2C e-commerce shops development and omnichannel distribution, global 2PL contracts negotiation and on boarding, US and China reentry operations, global B2B/B2C pricing strategy, compliance program and ISO9001 company certification. Provided BI reporting, KPI analytics for sales, operations, supply chain, credit.

    • Switzerland
    • Luxury Goods & Jewelry
    • 400 - 500 Employee
    • Business Operations & Projects Director
      • 2019 - 2021

      Managed diverse global projects: orchestrated omnichannel distribution, integrated marketplaces, established China 3PL warehouse, implemented AI-powered SCM platform. Led EU 3PL partner negotiations, directed ERP/PLM/WMS implementations, and created virtual showroom. Conducted process mapping, delivered business intelligence insights, oversaw daily operations, and formulated operational policies. Reported directly to CEO.

    • Head of Sales Operations
      • 2018 - 2019

      Led global team training in customer service, credit, import/export, and logistics. Managed order, credit, and claim processes. Engaged in key account management and credit management activities. Created BI reporting system for aging, cash flow, sales, and distribution. Provided BI reporting to Sales Director, CFO, and CEO.

    • Head of Supply Chain
      • 2016 - 2018

      Led Swiss Supply Chain Team, instituted Quality & Compliance Program. Implemented digital solutions for external manufacturing control, reducing costs, engineering claims, and ensuring compliance. Trained suppliers in SCM, Compliance practices. Managed global compliance and anti-counterfeiting efforts. Developed manuals, KPIs, improved procedures. Assisted COO in establishing Russia 3PL warehouse and office. Aided COO in pricing strategies. Provided COO, CEO with BI reports.

    • Head of Sales Operations
      • 2011 - 2016

      Led global team training in customer service, credit, import/export, and logistics. Managed order, credit, and claim processes. Engaged in key account management and credit management activities. Created BI reporting system for aging, cash flow, sales, and distribution. Developed digital claim management solution, fostering reverse logistics. Enhanced claim procedures and co-authored manuals. Managed compliance program for global market distribution. Liaised with law enforcement in counterfeit cases. Shaped B2B sales agreements, aided pricing strategies, assisted CFO in establishing USA 3PL warehouse and office setup. Provided BI reporting to Sales Director, CFO, and CEO.

  • Reach, a division of Acosta
    • München, Bayern, Deutschland
    • Business Developer DACH
      • 2011 - 2011
      • München, Bayern, Deutschland

      Conducted onsite market research and reported on industry trends and competitive dynamics within the marketplace. Developed relationships with specialized DACH B2B retailers. Led sales calls, presentations, and proposals to retailers.

  • Pin-Up Stars srl
    • Bologna Area, Italy
    • Export Manager
      • 2010 - 2011
      • Bologna Area, Italy

      Managed the DACH-EMEA representative network. Handled active sales to international wholesalers, including product presentations, order taking and administrative processing. Managed export logistics (export procedures, shipping), credit collection, and coordinated with chambers of commerce and logistics providers. Also served as executive assistant to the CEO, conducting market research, strategic analysis, sales presentations, and reporting.

  • ZANASI SRL
    • Stuttgart Area, Germany
    • Business Developer DACH
      • 2009 - 2009
      • Stuttgart Area, Germany

      Conducted onsite market research, reported trends, and analyzed competition. Fostered contacts with key institutions including Business Development Agency of Stuttgart, PEC-Packaging Excellence Center, Invest in Bavaria, Italian Chamber of Commerce, ICE/ITA Italian Trade Commission. Led DACH reps, developed after-sales points in key German regions (BW,BY,NRW). Engaged in strategic planning, acquired clients at trade shows. ICE/ITA Master Project

    • PRODUCT / E-COMMERCE MANAGER
      • 2007 - 2008
      • Bologna Area, Italy

      Managed the development and pricing of Automobili Lamborghini merchandise collections (including SS08, AW08/09, SS09, Las Vegas Store, and Gallardo LP560-4 Roadshow 2008), cultivated supplier relationships, and negotiated contracts. Led the development of product packaging and catalogues. Oversaw ECOM webshop content, operations activities, analyzed sales metrics, and managed online anti-counterfeiting efforts.

  • La Perla
    • Bologna Area, Italy
    • RETAIL MARKETING ANALYST
      • 2006 - 2006
      • Bologna Area, Italy

      Analyzed retail marketing data, tracked inventory, transactions, footfall, conversion rates, and consumer behavior. Conducted onsite retail team surveys. Assisted retail buyers with Open-to-Buy budgets. Facilitated alignment between retail marketing and product management for cohesive merchandising strategies and data-driven development.

  • La Perla
    • Miami, Florida, Stati Uniti d'America
    • SHOWROOM SALES ASSISTANT
      • 2004 - 2004
      • Miami, Florida, Stati Uniti d'America

      Offered wholesale sales support for the US, Latin America, and Caribbean markets, involving appointment scheduling, product presentations, order processing, and aiding with model fittings.

Education

  • 2008 - 2009
    Bologna Business School
    2nd level Msc, International Business/Trade/Commerce (EXPORT)
  • 2023 - 2023
    24ORE Business School
    Master's degree, Big Data & Business Analytics
  • 2004 - 2007
    Università degli Studi di Modena e Reggio Emilia
    Msc, International Management (MARKETING + DISTRIBUTION)
  • 2000 - 2004
    Università di Bologna / University of Bologna
    Bsc, Business/Managerial Economics
  • 1995 - 2004
    Conservatorio G.B. Martini - Bologna (IT)
    Diploma, Violin
  • 1995 - 2000
    Liceo A.Sabin - Bologna (IT)
    High School Diploma, Natural Science & Foreign Languages

Suggested Services

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Industry Focus. “Luxury Goods & Jewelry”

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