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Annebelle Schreuders is a seasoned hospitality executive with 21 years of experience in managing multiple aspects of wine farm hospitality, including marketing, operations, and events. She has a strong background in marketing, having led international branding and marketing strategies for Spier Wines and the Spier Hospitality businesses. Annebelle holds a Harvard Business School Online degree and is fluent in English, Afrikaans, and Dutch.

Experience

  • Spier
    • Spier Wine Farm Stellenbosch
    • Managing Director of Spier Hospitality Portfolio
      • Aug 2022 - Present
      • Spier Wine Farm Stellenbosch

      Currently serving as the Managing Director Spier Wine Farm hospitality portfolio, Annebelle plays a pivotal role in overseeing all operational aspects while continually innovating and developing new guest experiences. Spier Wine Farm is a multi-faceted destination that includes an expansive eighty-room hotel, diverse dining options, retail outlets, and versatile meeting spaces.

    • South Africa
    • Wineries
    • 200 - 300 Employee
    • Spier Marketing Director
      • 2007 - 2022

      Annebelle served as the Marketing Director at Spier, where she spearheaded international branding and marketing strategies for both Spier Wines and the Spier Hospitality businesses. She was instrumental in the success of multi-tiered marketing campaigns, and she played a key role in forging strong international partnerships in critical markets, including South Africa, Denmark, the USA, and the UK.

    • Festival Director - Spier Arts Summer Season
      • 2001 - 2007

      Annebelle's journey with Spier began in 2001 when she assumed the role of Festival Director for the annual Spier Arts Festival, a four-month celebration of arts and culture.

    • Marketing Manager
      • 1998 - 2000
      • Cape Town

      Initially research assistant to Director Ian GabrielDirected public service announcement for Lovelife with Johnty RhodesMarketing Manager and New Business Producer

  • Network BBDO
    • Johannesburg Area, South Africa
    • Creative PA to Creative Director Mike Schalit
      • 1995 - 1996
      • Johannesburg Area, South Africa

      Personal assistant to Creative Director Mike Schalit

  • Louis Smidt Production - Zapmag
    • Johannesburg Area, South Africa
    • Anchor Presenter - Television
      • 1989 - 1994
      • Johannesburg Area, South Africa

      Annebelle's early experiences in the media industry started at the age of 12, when she was chosen as one of South Africa's first child presenters and co-hosted "Zapmag," a popular children's magazine program, from 1989 to 1994.

Education

  • 2018 - 2018
    Harvard Business School Online
    Harvard Managementor Program for SME, Business Administration and Management, General
  • 2013 - 2013
    Gordon Institute of Business Science
    Designing & Executing your Customer Centric Strategy, Marketing
  • 2007 - 2007
    USB
    Financial Management for Non-financial Managers, Finance
  • 1996 - 1998
    Red & Yellow Creative School of Business
    Art Direction
  • 1992 - 1994
    Crawford International
    Matriculated

Suggested Services

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Industry Focus. “Wineries”

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