Marketing Director

• Nov 2022 - Present

Responsible for developing, planning, budgeting, and successfully implementing GCIC’s marketing and communications strategies. Directs and measures the impact of the marketing, communications and public relation strategies implemented internally and externally, ensuring that the Centre executes its communications strategy to meet all related metrics, outcomes, and impacts. Responsible for developing, planning, budgeting, and successfully implementing GCIC’s marketing and communications strategies. Directs and measures the impact of the marketing, communications and public relation strategies implemented internally and externally, ensuring that the Centre executes its communications strategy to meet all related metrics, outcomes, and impacts.

Board Member

• Feb 2022 - Present

Board Chairman Nubuke Foundation

• Feb 2022 - Present

Media and Partnership Engagement Advisor

• May 2022 - Nov 2022

Senior Operations Manager

• Oct 2021 - Dec 2021

Establish and implements short- and long-range organizational goals, objectives, strategic plans, policies, and operating procedures. • Distill discussions and thoughts into strategic plans • Own and improve institutes operating procedures • Manage operations, social media, events and communications team Founded by Professor Lesley Lokko and Sir David Adjaye OBE, the African Futures Institute wants to shift the axis of architectural innovation and influence away from the global North towards the global South, paying homage to the history of the Black Atlantic. The AFI brings together teachers, researchers and practitioners in a wide range of built environment disciplines, including architecture, landscape architecture and urban design that are relevant to the African and African diaspora contexts and times. Through academic and practice partnerships globally, it aims to address the pressing need for a new model of education that brings together the arts, humanities and sciences, breaks down artificial and inherited disciplinary boundaries and provides a visionary, ground-breaking experience for the next generation of thinkers, practitioners and activists. Show less

Head Of Marketing

• Oct 2018 - Sep 2021

Manage all aspects of the marketing function and brand portfolio positioning business development and strategizing with country leadership team to achieve acquisition and retention targets • Developed and executed local marketing strategy for Acquisition growth of 80% • Accelerated App adoption by 40% • Developed and launched the first Ghanaian channel (Akwaaba Magic) on DStv to improve brand positioning, ranked number 8 at launch • Onboarded 15% of subscribers to the ShowMax streaming service paying customers in 6 months • Improved cost of campaigns and its optimized reach of 82% (against target of 65%) • Negotiated barter media valued at 50% of DStv & GOtv advertising budget • Enhanced service convenience awareness through digital advertising and drove a 20% increase in use of service points Show less

Marketing Manager (DStv)

• Oct 2016 - Oct 2018

Responsible for developing, implementing and executing strategic marketing plans for DStv and GOtv in order to attract / retain subscribers and increase Channel ratings • Spearheaded content marketing to growth by 112% between 2015 and 2018• Increased website usage growth to 60% of subscribers from 30%• Increased self-service uptake to 70% of subscribers from 42%• Managed 72 Multichoice Resource Centre’s for schools CSR program

Marketing /Communications Manager DStv and GOtv

• Jan 2012 - Oct 2016

Oversaw internal and external communications ensuring consistent and engaging messages to propel the brand images. Implemented integrated marketing communications campaigns and maintained budget responsibilities• Successfully launched GOtv brand achieving 112% of target in first year• Maintained CSAT rates at 72% (industry standard being 50%)• Grew 90-day subscribers to 57% as opposed to South Africa’s 43%• Managed Churn campaigns and acquisition campaigns that contributed to quarterly active subscriber growth targets • Tracked DStv portfolio evolution (Average Revenue Per User, churn, penetration)• Launched and managed the DStv Eutelsat Star Awards program that saw two winners from Ghana travel to France to visit Eutelsat HQ Show less

Communications Manager

• Sep 2001 - Jan 2012

Oversaw internal and external communications ensuring consistent and engaging messages to propel a brand's image and to suport sales and market leadership communications.• Local coordinator for MNet / DStv TV programs such as Studio53, Big Brother Africa, Face of Africa, CNN Multichoice African Journalist of The Year, Project Fame • Enhanced corporate reputation by ensuring 92% positive media publications Increased monthly publicity publication values by 60%• Developed and implemented a Social Media communication strategy• Successfully implemented and managed the company’s social responsibility education programme (Multichoice Resource Centres) to 72 schools • Organised media events, press conferences, presentations - speech and press release writing• Developed and implemented a Social Media communication strategy• Multichoice Best Overall Public Relations Executive in Africa 2008/9• Chartered Institute of Marketing, Ghana, Review Panelist to Select Marketing Practitioner of The Year Show less

Brands Manager

• Dec 1999 - Aug 2001

Responsible for brand management of the Dark & Lovely ranges (Beautiful Beginnings, Dark & Lovely, Dark & Natural, Restore, DL 2000) • Developed and coordinated brand marketing strategies for the five core hair brands to maximize margins and expand distribution into trade channels across West Africa Responsible for brand management of the Dark & Lovely ranges (Beautiful Beginnings, Dark & Lovely, Dark & Natural, Restore, DL 2000) • Developed and coordinated brand marketing strategies for the five core hair brands to maximize margins and expand distribution into trade channels across West Africa

Marketing Services Manager

• May 1995 - Jun 1997

Developed and implemented marketing campaigns to promote the service and product • Doubled subscriber base growth by 100% • Designed and set up the Mobitel Cellular Club ( reward scheme for Subscribers based on usage) Developed and implemented marketing campaigns to promote the service and product • Doubled subscriber base growth by 100% • Designed and set up the Mobitel Cellular Club ( reward scheme for Subscribers based on usage)

PR/ Front of House Manager

• May 1993 - May 1995

Responsible for the marketing of and leasing out of the facilities. Implemented in-house programs to achieve monthly targeted revenue whilst managing Front of House operations and event organization. • Developed and designed supply chain and quality control logistics for events • Formulated a contract and calculation of fees for event bookings • Introduced production/technical meetings with clients Responsible for the marketing of and leasing out of the facilities. Implemented in-house programs to achieve monthly targeted revenue whilst managing Front of House operations and event organization. • Developed and designed supply chain and quality control logistics for events • Formulated a contract and calculation of fees for event bookings • Introduced production/technical meetings with clients