Experience

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  Live Nation Entertainment

  • United States
  • Entertainment Providers
  • 700 & Above Employee

  • VP Sales Strategy & Enablement

    • Jan 2024 - Present

    Our newly combined team aims to enhance all sales engagements across Ticketmaster. Through Sales Strategy, we prioritize building deep, meaningful relationships, and then share these best practices with the entire client base via Sales Enablement

  • VP Strategic Account Success

    • May 2021 - May 2024

    Taking all I learned about Analytics consulting the the broader business at Live Nation. My group is charged with growing our value prop for key clients across North America.

  • VP LiveAnalytics

    • Aug 2010 - May 2021

    Co-founder LiveAnalytics, Live Nation Entertainment's 'big data' group that leverages it’s massive first party data assets on behalf of ticketing clients, artists and sponsor brands. We provide industry benchmarking, insights around fan behavior and demand forecasting, look-alike and retention modeling, and data enrichment with proprietary Live Event attributes.LiveAnalytics also powers LNE's premium digital media services, driving highly efficient and profitable campaigns across SEM, Display, and Social.

• 

  Ticketmaster

  • West Hollywood, California, United States

  • VP Advanced Product Sales

    • Sep 1999 - Aug 2010
    • West Hollywood, California, United States

    Managed sales for Ticketmaster’s suite of software products. Built Ticketmaster’s first field sales organization; hired and trained Regional Sales Directors, developed budgets, quotas and MBO incentive program for Directors and support staff. Created product training materials, brought in Salesforce.com, Webex, and professional sales training. Developed industry-specific collateral material for all software products. Implemented “Yield Management” reporting for top 200 clients.

• 

  EDCS

  • Phoenix, Arizona, United States

  • Executive Vice President, Partner

    • Feb 1998 - Sep 1999
    • Phoenix, Arizona, United States

    EDCS was a small start up specializing in fan loyalty programs. I was brought on board as partner to accelerate growth for acquistion. I energized stagnated sales efforts with the basics – database development, cold calling and professional presentations. Went from zero installations in ’96 to 12 installations by 7/99 (all $200k+ sales). Sold company for low 8-figures to Ticketmaster in 7/99.

• 

  Claritas

  • San Diego, California, United States

  • Director, Business Development

    • Aug 1993 - Jul 1997
    • San Diego, California, United States

    Formerly National Decision Systems, where I worked my way up from customer support role to a leading executive charged with developing new business sectors and delivering on a multimillion dollar sales quota managing 7 sales reps.