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Anne Maneikis

Freelance Marketing Consultant at Freelance Marketing
Intro Book
Results-driven marketing professional with 26 years of experience in integrated marketing, creative direction, and advertising.
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Location
Norwood, Massachusetts, United States, US
Skills
  • Integrated Marketing
  • Creative Direction
  • Advertising
  • Shopper Marketing
  • Marketing Strategy
  • Show all
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Bio

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Anne Maneikis is a seasoned marketing professional with 26 years of experience in integrated marketing, creative direction, and advertising. She has managed multiple clients, developed marketing strategies, and led teams as Account Director and Media Activation Director for prominent companies like TracyLocke and Pepsi. She holds a B.A. in Management and Communications from Regis College. With expertise in digital marketing, media planning, and shopper marketing, Anne has consistently delivered high ROI on media investments and developed innovative programs to engage consumers and drive brand awareness. As a freelance marketing consultant, she has worked with various clients, including Pepsi, and has a strong track record of delivering results-driven marketing solutions. Anne is based in the Greater Boston Area and is well-versed in the local market, with a strong understanding of consumer behavior and market trends. She is a skilled creative director, media planner, and account manager with a proven ability to develop and execute successful marketing campaigns that drive business results. Anne is a highly motivated and results-driven professional with a strong passion for marketing and a commitment to delivering exceptional results for her clients. With her extensive experience, expertise, and passion for marketing, Anne is a valuable asset to any organization looking to drive business growth through effective marketing strategies.

Experience

  • Freelance Marketing
    • Greater Boston Area
    • Freelance Marketing Consultant
      • May 2015 - Present
      • Greater Boston Area

      •Manage promotional programs for multiple clients, including developing marketing tools and media merchandising.•Partner with promotional security group to develop and execute sweepstakes and oversee packaging promotions at the local plant to make sure legal guidelines are followed.•Develop online marketing strategy for local businesses including Facebook and Twitter advertising and GoogleAds.

  • TracyLocke
    • Greater Boston Area
    • Account Director
      • Jul 2001 - Mar 2015
      • Greater Boston Area

      Account Director &Media Activation Director for TracyLocke •Managed over $20MM of local Pepsi media including radio, TV, and OOH in local markets•Consistently delivered a 1:1 ROI on local radio buys nationwide by leveraging media investment for added value merchandising •Developed media merchandising inventory and selling tools for Pepsi sales team to utilize with retail partners. Presented media merchandising programs to retail decision makers to sell-in key programs for Pepsi (i.e. Super Bowl) •Developed exemplary working relationships with radio partners across the country, ensuring Pepsi brand parameters and local execution was on strategy.•Worked closely with Pepsi Key Account Managers to develop "retail-tainment" programs to engage consumers and drive incremental Pepsi displays at retail. •Leveraged Shopper Insights to build account specific programs for key Pepsi customers in local markets, including grocery, C&G, on-premise and gas station channels.•Developed grassroots DJ Sponsorship program in select urban markets to provide targeted new product launch support for multiple brand launches.•Consulted with radio partners to develop promotional spots, providing creative direction and legal guidelines.•Managed OOH campaign in multiple markets, focusing on developing campaigns that would provide awareness for local retailers and Pepsi brands.•Managed a team of five account service professionals dedicated to the Pepsi business in the Northeast region.

  • Trinity Communications
    • Account Supervisor
      • 1993 - 1999

Education

  • 1984 - 1988
    Regis College
    B.A., Managment, Communications

Suggested Services

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Industry Focus. “Marketing and Advertising”

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