Experience

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  Hanstad Consulting

  • President

    • 2011 - Present

    Hanstad Consulting offers marketing and strategy consulting services with a focus on consumer technology, financial services, education, healthcare, and mobile/wireless technology. Areas of expertise:* Strategic planning & consulting* Global marketing & brand management* Customer Relationship Management (CRM)* Marketing Analytics & Financial Analysis* Digital media, Online Marketing and eCommerce, including overall site strategy & design* Direct marketing* Retail marketing, merchandising, and distribution* New Product Development

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  Wilde Agency

  • Westwood, MA

  • Lead Client Advisor and Strategist

    • 2012 - Dec 2015
    • Westwood, MA

    Wilde Agency offers a unique blend of marketing services that leverage deep expertise in digital and direct marketing, enhanced by an understanding of behavioral science and how it can impact consumer behavior. Anne Louise has provided marketing strategy services to Wilde Agency across a variety of clients including United Healthcare, Eaton Vance, BlueCross Blue Shield, The Boston Globe and RISI.Her contributions helped to expand existing client relationships and drive new business for the Agency.

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  National Geographic Personal Explorer

  • Chief Marketing Officer

    • Nov 2007 - Mar 2011

    Technology startup based in Israel and created as a global licensee of the National Geographic Society to deliver the word's first GPS device and mobile apps with an integrated multi-media tour guide player.

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  Zeo, Inc.

  • CMO

    • 2010 - 2011

    Zeo is life sciences startup that developed the world's first consumer oriented sleep monitoring device and coaching system to help people improve their sleep -- Zeo Sleep Manager.At Zeo, Anne Louise oversaw the development and launch of a revolutionary mobile application enabling users to track and take control of their sleep anywhere. Anne Louise drove the rebranding and positioning of the complete Zeo portfolio of products. She was also instrumental in opening up domestic and international distribution.

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  TomTom

  • Vice President, Marketing

    • Jan 2005 - May 2007

    World leader in portable navigation solutions and mapping.

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  ShesConnected Multimedia Corp.

  • CMO

    • 2007 - 2007

    Early stage startup that launched an onlince social network for women focused on mobile apps and solutions (pre iPhone).

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  Digitas

  • Vice President, Marketing Director

    • 1994 - 2004